Digi Media

20/09/2026

Another thought from Podcast Movement in New York.

Does every podcast need to be a video podcast?

There’s certainly a lot more video around podcasting now - and it can be a great way of helping people discover a show.

But that doesn’t necessarily mean you need a studio full of cameras to make it work.

A few thoughts...

18/09/2026

Things are changing in podcasting.

We’re at Podcast Movement in New York this week, and one of the big themes is discovery - with so much content out there, how do people actually find the podcasts they want to listen to?

For organisations thinking about podcasting, having something worth saying is only part of the job. You also need to know who you want to reach - and how you’re going to reach them.

A few thoughts from the conference floor.

17/09/2026

A little bit of Digi Media in Times Square! 🗽🎙️

We’re in New York this week for Podcast Movement 2026 - hearing from some of the leading voices in podcasting, exploring where the industry is heading and picking up plenty of ideas to bring back to our own podcast work.

And it was rather nice to see the Digi Media logo appearing on the Nasdaq display in Times Square as part of Podcast Movement.

26/02/2026

Even highly capable leaders can freeze in media interviews.

Confidence in meetings doesn’t always translate to clarity under scrutiny.

In high-stakes situations, pressure shifts thinking from strategic to defensive. Speech becomes less fluid. Structure disappears. What begins as a composed conversation can quickly unravel.

It’s rarely a knowledge gap. More often, it’s a stress response.

We’ve written about why intelligent leaders can struggle under media pressure and what structured preparation changes.

👉 https://www.digimedia.tv/post/why-leaders-freeze-media-interviews

Early in my career as a reporter, I was sent to interview a very high-profile business leader, the kind of name most people would recognise. We met in an office at Gatwick Airport, sitting on a sofa overlooking the runway.The conversation began confidently. He was articulate, composed and entirely a...

09/02/2026

In the UK, there’s still an assumption that a quick apology draws a line under a public mistake.

In reality, it often does the opposite.

An apology can reframe a story, invite interpretation, and open the door to follow-up questions, especially when it’s delivered under pressure.

Our CEO, Neil McCafferty's written a short piece on why apologies now tend to extend coverage, and what actually helps in high-stakes media moments.

👉https://www.digimedia.tv/post/media-training-uk-apologies-public-statements

03/11/2025

Meet Genardy, our office manager — and occasional AI test subject. 🐉
We’ve been experimenting with generative AI in production. It’s incredible at creating short clips, animating scenes, and even generating “impossible” B-roll.
But when it comes to storytelling - the rhythm, emotion, and flow that connects with real people - there’s no substitute for experience.
That’s why we use AI carefully:
✅ To make production faster and more efficient
✅ To enhance creative possibilities
❌ Not to replace the craft of storytelling

We’ve just published a short piece on how we approach AI in production - and why it’s still all about human creativity.
https://www.digimedia.tv/ai-enhanced-production

20/10/2025

🎙 Master the Long-Form Podcast Interview. Our latest blog looks at why high profile executives and leaders are asking for podcast media training and how to handle long-form podcast interviews.

One of the newer requests I’ve been getting is media training specifically for podcast interviews.

12/09/2025

Digi Media was in London this week at the Future of Media Technology Conference, exploring the biggest question in our industry: What is the true impact of AI?

Pictured here, our Director Neil McCafferty is taking it all in. The consensus from a room of media leaders wasn't a simple answer, but rather a clear call to action for all of us: We must evolve.

The key takeaway is clear: while AI-powered search provides quick answers, it also poses a challenge for content creators and publishers. With more users turning to chatbots for information, the traditional flow of traffic to content platforms is changing.

This only strengthens our resolve.

At Digi Media we believe the solution is to focus on what AI cannot replace:

Premium, Human-Generated Content: We are doubling down on creating authentic, high-quality content that builds trust and a real connection with our audience.

The Power of Video & Podcasts: This is where we can create a deeper engagement and stand out in the digital landscape.

The future of media is not just about technology; it's about the human creativity and connection that powers it. We are excited to face these challenges and continue delivering exceptional content.

What do you think about the future of media and AI? We'd love to hear your thoughts!

17/07/2025

Is AI replacing humans in podcast and video production? More in our latest blog

Is there still a role for humans in producing podcasts and video content, or is AI taking over.