Entertainer Toys

Entertainer Toys A year ago, I started a web video production service.

Hot Wheels is turning 55 years old! 🎉Get a box of 50 cars for only £2! 🏁Don't miss out on this great deal! 🔥
11/12/2023

Hot Wheels is turning 55 years old! 🎉
Get a box of 50 cars for only £2! 🏁
Don't miss out on this great deal! 🔥

#9 Do Something You’re Willing to Stay Up Late ForLast week, my partner and I were finishing up a video project on a li...
27/11/2023

#9 Do Something You’re Willing to Stay Up Late For
Last week, my partner and I were finishing up a video project on a limited schedule. Looking back on it, I realized we had been working 10-14 hour days.

But we hardly noticed the long hours while we were putting them in because we were so thoroughly immersed in all the creative and technical challenges of producing an animated video.

It’s a tired point, but it’s true: do something you love and you’ll actually be able to put in the necessary work.

#8 The Customer isn’t Always RightDon’t get me wrong. You should bend over backwards to make your customers happy, even...
27/11/2023

#8 The Customer isn’t Always Right
Don’t get me wrong. You should bend over backwards to make your customers happy, even when they’re being a little bit unreasonable.

But often the customer is wrong about how you can best help them. When your client thinks you should do something that you know isn’t in their best interest, it’s your duty as an expert in the field to put your foot down.

Don’t tell them that they’re wrong. Take their idea into consideration and then explain the way you envision doing things. They’re hiring you for your expertise. After they hear all of the well-informed benefits of proceeding your way, they’ll forget they ever had a different vision to begin with.

#7 Ask QuestionsI’ve developed a list of questions that I ask all of our new clients: What’s your company’s story? What...
27/11/2023

#7 Ask Questions
I’ve developed a list of questions that I ask all of our new clients: What’s your company’s story? What are the biggest objections of your prospective customers? What is the specific action that you want a viewer to take after viewing your video?

The more you know about who a client is and what they want, the better you’ll be able to help them get it.

#6 A Good Partner Can Be Your Best AssetTaking on a business partner means splitting the ownership of your company in h...
27/11/2023

#6 A Good Partner Can Be Your Best Asset
Taking on a business partner means splitting the ownership of your company in half. But the right business partner will more than double the company’s profits, so it won’t matter.

#5 Don’t Overpay YourselfYou start a business to make money, but if you’re personally taking every penny of profit then...
18/10/2023

#5 Don’t Overpay Yourself
You start a business to make money, but if you’re personally taking every penny of profit then you’ll have nothing left over to invest in your business.

Think of your business as a hard-working member of your team who needs to get paid just like everyone else. My partner and I divvy up our earnings 1/3 for him, 1/3 for me, and 1/3 for the company. This policy has allowed us to invest in better equipment and pay contractors for projects up front.

Obviously, you need a salary that pays for the bare essentials. But the more you invest in your company, the sooner you’ll be able to make a salary befitting a CEO.

#4 Get a ContractA company contacted me last fall through the contact form on my website. Over the course of a few emai...
18/10/2023

#4 Get a Contract
A company contacted me last fall through the contact form on my website. Over the course of a few emails, we discussed a video for their home page and agreed to terms. But I didn’t get a contract from then.

Long story short, this was a big mistake. Trust me when I say that if you can’t get somebody to agree to a contract, then you don’t want to work with them.

#3 Under Promise, Over DeliverGood companies meet their clients’ expectations. Companies destined for greatness so exce...
18/10/2023

#3 Under Promise, Over Deliver
Good companies meet their clients’ expectations. Companies destined for greatness so exceed those expectations that their clients jaws hit the floor.

That means pulling all-nighters to put on that last coat of polish and add features that your client never paid for. That’s the type of service that earns you repeat business and word of mouth referrals.

#2 Recurring Work is the Best Kind of WorkIf you keep landing one-time jobs, you’re always going to be looking for new ...
18/10/2023

#2 Recurring Work is the Best Kind of Work
If you keep landing one-time jobs, you’re always going to be looking for new clients. That’s fine when you’re just starting out, but it makes growth very difficult.

Recurring business is a foundation that allows you to hire full-time employees and spend less time pursuing new accounts. So start thinking of ways that your clients could benefit from receiving your service month in and month out.

#1 NetworkPeople like to do business with someone they know.My company’s first client was someone who I had met a few t...
18/10/2023

#1 Network

People like to do business with someone they know.

My company’s first client was someone who I had met a few times through our shared publishing company. Since he knew me, he was willing to take a chance with us even though we had never made a commercial video. Fast forward a year and our most recent client is someone I met through a small business development group.

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