darkstrike

15/03/2021

Last week was International Women's Day, yesterday was Mother's Day, and March is Women's History Month. It's an important time to reflect on how much society has evolved for women of our time, and in recognition of this, we produced an article exploring the role of femininity throughout art history.

Female artists have historically been repressed from expressing themselves creatively, shackled by the expectation to conform to social and domestic duties, and not offered the freedom to develop individualism.

Rather, women have played an integral role to the aestheticism of female ideals, and with it, one inescapable, and ultimately unconscionable truth stands out: the ideals women are asked to embody, regardless of culture or continent, have been repeatedly visualised almost exclusively by men.

As Mary Shelley said: "I do not wish women to have power over men; but over themselves..."

As a subject, women have played an integral role to the aestheticism of female ideals. History provides us with a record of the portrayal of women.

25/02/2021

How our client Body Rocket is going to set the bar for the future of cycling performance, through real-time aerodynamic data - featuring an interview with Amy Kilpin.

We take a closer look at the on-board aero tech that gives you real-time drag readings out on the road

22/02/2021

Do you even Zwift? "The holy grail of brand building is achieved when your startup crosses the language chasm from noun to verb." 👏🏼👏🏼👏🏼

Zwift has changed the game (literally) of indoor cycling, becoming something else entirely. Through this process, the company created a new cycling discipline and a new business category.

10/02/2021

'Brands are returning to brand building, says Google.'

It's a huge part of what we do - the brand shouldn't be neglected in the face of tactical digital advertising spend.

Google says money is moving back to brand building on its platforms as brands look to "keep their brands in front of people to stay top of minds".

01/02/2021

Is your startup doing everything it can to capture value? An interesting exploration into the pursuit of capturing market share at the compromise of profitability...

Many companies don’t make their money through their best-known service. (See: Amazon.)

22/01/2021

Leading cycling brands, retailers and organisations are collaborating to create the new Cycling Marketing Board, set up with a vision to continue to entice new consumers to cycling, and diversify cycling’s image with governments and in the media.

In a bid to further the campaign goals of the industry movement the Cycling Marketing Board has been set up with trade support.

24/04/2018

“Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.” - Antoine de Saint-Exupéry

02/03/2018

"We are on the edge of change comparable to the rise of human life on Earth." — Vernor Vinge

A compelling and somewhat shocking insight into the Artifical Intelligence Revolution and the law of accelerating returns. Is it true that the world, 35 years from now, might be totally unrecognisable?

Part 1 of 2: "The Road to Superintelligence". Artificial Intelligence — the topic everyone in the world should be talking about.

21/11/2017

I share, therefore I am: what content marketers need to know about the culture of sharing

To me, there’s a fundamental difference between academic and commercial environments. In a commercial environment you could lose clients or your job if work fails to deliver results.

17/11/2017

How is your brand exploiting the opportunities around Christmas consumer spending?

15/11/2017

11 things organised and productive people do every day

Take notes.

27/06/2017

MailChimp wants to solve every small business challenge - even snail mail https://www.fastcompany.com/40424782/mailchimp-wants-to-solve-every-small-biz-marketing-challenge-even-snail-mail

A company that made its name helping small businesses with email is staking its future on the “small business” part of that proposition.