Retail Disrupted

Retail Disrupted A weekly podcast unpacking the trends transforming the global retail landscape. Natalie Berg is a retail analyst, author and founder of NBK Retail.

Renowned for her thought leadership in the global retail industry, Natalie offers clients valuable insights and strategic guidance on the trends transforming the retail landscape. Her expertise is sought by leading retail and FMCG brands, technology vendors, consultancies and industry partners. Natalie is curious and passionate about how technology is reshaping the world of commerce, how shopping

habits will evolve in the future and what retailers need to do to stay relevant to today's ubiquitously connected consumers. She has co-authored two acclaimed books on retail, including Amazon: How the World’s Most Relentless Retailer Will Continue to Revolutionize Commerce, now translated into 18 languages. As host of the Retail Disrupted podcast, Natalie engages with the industry’s top minds – including CEOs, business leaders, and retail experts - on the future of commerce. She also frequently serves as a go-to commentator for TV and radio. Her views on retail have been published in the FT, Guardian, BBC, The Times, New York Times, among others, and she is a guest contributor for Forbes, Retail Week and Monocle Radio. Natalie can often be found chairing or speaking at industry events around the globe, and she is also an elected member of the KPMG Retail Think Tank where she provides quarterly insights and analysis on the health of the UK retail sector.

28/05/2026

15-minute delivery was never the endgame.

The real disruption? Removing the mental effort of planning ahead.

In the latest Retail Disrupted podcast, Foodora’s Chief International Officer Giuseppe Randazzo joins me to unpack how quick commerce is evolving from a “speed play” into something far bigger: frictionless everyday shopping.

Because when convenience becomes invisible, quick commerce just becomes… commerce.

28/05/2026

Who’s really making your shopping decisions? 🤔

AI is shaping more of what we buy — from product recommendations to final choices — but consumers still don’t fully trust it.

A powerful moment from my conversation with Philippe Gelder, President & CEO of Voted Product of the Year Worldwide, on the growing tension between convenience, algorithms, and consumer trust in retail.

🎥 Clip from Retail Disrupted - a top 5% global podcast.

18/05/2026

“Involution” in China is reshaping retail.

Philippe Gelder shares why intense domestic competition has turned into a zero-sum game — and why more Chinese retailers are looking toward Europe for growth.

From Shein to Temu, the pressure to scale, differentiate, and survive has never been higher.

Full episode out now. 🎙️

15/05/2026

Asda's Emma Betts on why modern charity partnerships need to meet customers wherever they are — in-store, online, at checkout, and now even on TikTok Shop.

From breast check reminders on till receipts to viral social commerce campaigns, ’s Tickled Pink partnership with and shows how retailers can turn everyday touchpoints into meaningful moments of impact.

Full episode of Retail Disrupted out now.

11/05/2026

Imagine getting a potentially life-saving reminder while making a cup of tea or checking a till receipt. 💗

's Rachel Carrington shares how is turning everyday moments into millions of breast check reminders every year — from till receipts and bra labels to household brands like Yorkshire Tea and Marmite.

A powerful example of retail driving real-world impact with and
🎗️

Full episode out now.

Not my usual Friday afternoon 🏛️🇬🇷Back in Athens for another client keynote and found myself with a few hours of free ti...
08/05/2026

Not my usual Friday afternoon 🏛️🇬🇷

Back in Athens for another client keynote and found myself with a few hours of free time. A rare treat! Got to explore the Parthenon, Acropolis, and Athens’ beautiful urban gardens I totally missed last week.

Having never been to Greece before, I was asked by separate clients to give talks on the future of retail - 9 days apart. Couldn’t quite justify staying and working on a beach in Mykonos in between gigs 🏝️ but appreciated the few hours to explore!

30/04/2026

I went to Wolt's global retail summit in Athens. Here are 3 things I learned:

1. Speed is no longer a premium; it's an expectation. 32% of consumers now expect delivery in under two hours. For groceries? That's 50%. ⏰

2. Selection. Quality. Affordability. Crucial to get these basics right with quick com. And, in high-intent moments, shoppers don't choose their favorite brand. They choose the easiest option.

3. Quick commerce is not a "delivery channel". Remember when the iPhone launched and we all talked about "mobile commerce" like it was a separate thing? Now it's just... shopping. Quick commerce will follow the same path. It won't be a niche. It won't be a channel. It'll just be commerce.

👉 What do you think? How do you see quick commerce evolving?

30/04/2026

An amazing 3 days speaking, podcasting, and more at the Wolt global retail summit! Retail takeaways coming soon and check back for my conversation with CEO Marianne Vikkula. 👀 Out on Retail Disrupted soon.

20/04/2026

Your finance team is quietly killing your conversion. 👀

Cut headcount → fewer people on the floor → conversion drops.
Cut marketing → fewer people find you → revenue drops.

It looks like a cost saving. It's actually a growth problem.

Martin Newman on why businesses are solving the wrong equation — and what to fix instead.

16/04/2026

The biggest misconception in retail? That Gen Z has abandoned the shop floor.

Head of Retail Rachel Levy on why the brands winning right now are those bridging digital discovery with physical experience. 👇

Full episode with Rachel is out now - tune in wherever you get your podcasts 📺 🎧

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