Living DNA

02/05/2026

Regional Spotlight - Aegean

This genetic mixture appears to roughly cover the area of present-day Greece and the Aegean Islands.
Greece is often referred to as the cradle of Western civilisation, paving the way for great developments in medicine, architecture, politics, and more.
As the founders of democracy, the ancient Greeks changed the lives of future peoples across the globe. This was the first place in Europe to be introduced to farming (most likely from Anatolia), and the genetics of the area act as a living legacy to this. Farming appeared by 7000 BC, and studies have suggested that around 60% of DNA in the Aegean area today may be derived from these Neolithic inhabitants from the Near East, who intermixed with the existing hunter-gatherer populations.

This genetic signature was influenced by early events, such as the absorption of the Minoans in Crete by the Mycenaeans from the mainland in c.1500 BC. From Pythagoras to Plato, the ancient Greeks have a rich history of leaders, battles, science, and philosophy. Alexander the Great ruled the Aegean and spread Greek culture and genetics across Western Asian.
The Aegean Sea was a key route for trade and development until Greece was conquered by the Romans after the Battle of Corinth in 146 BC. From the Persians to the Ottomans, outside cultural and genetic influences at varying degrees occurred throughout the history of the Aegean.

01/05/2026

Friday feedback is one of our favourite days of the week!

'The reply was well written and was an answer just for me. By that I mean it didn't feel like a scripted reply. Thank you'

When you get in touch with our team, you’ll always speak to a real person on the other end.

We’re proud to keep things personal — no chatbots, just genuine human support every step of the way.

30/04/2026

We’ve been celebrating DNA Day all April with amazing offers on all our kits and digital upgrades.

But all good things must come to an end…

Don’t miss out — the DNA Day sale is ending soon!

29/04/2026

We are pleased to be working with Warburtons to celebrates an incredible 150 years of baking heritage. As part of this landmark year, we’re on a delicious mission to discover whether baking is truly in your DNA.

Check out your portal to discover the new Born To Bake upgrade.

28/04/2026

We continue our DNA day celebrations throughout April with our latest blog.

Check it out.

How the shape of DNA was discovered in 1953

27/04/2026

Its Monday - Which means new matches have been released!

Log in to your portal to view your new matches.

25/04/2026

Celebrating DNA: The Blueprint of You

From uncovering your ancestry to understanding your health, DNA holds the story of who you are and where you come from. It’s a powerful reminder that every one of us is unique, yet deeply connected.

To celebrate the science of DNA and the discoveries it makes possible, we are running an incredible sale on all DNA kits! Whether you’re curious about your roots or eager to learn more about yourself, now is the perfect time to explore.

Start your journey and celebrate DNA day by personal discovery.

24/04/2026

It’s Feedback Friday! One of our favourite moments of the week, where we shine a spotlight on our customers’ experiences.

'The attitude and service are excellent and I am very satisfied ❤️ thank you very much.'

23/04/2026

Subregional spotlight - South Italy.

This genetic signature is strongest in the areas that came to be known as southern and central Italy and spreads across all of present-day Sicily.

Over many thousands of years, this central Mediterranean location has acted as a catalyst for creating a diverse society that is reflected in genetic variation.
From the Greeks to the Normans, the area became a hot spot for conquest, invasion, and trade. The region was central to the movement of objects, people, and ideas, thus it is no surprise that genetic admixture occurred over the years.
Human habitation increased when the Ice Age began to end around 12,000 years ago and the lands became more forgiving. Despite living around coastal regions, these hunter-gatherers appear to have eaten little in the way of seafood and favoured terrestrial prey, such as deer.
The Greek colonisation of Sicily and coastal regions across southern Italy from the 8th Century BC influenced DNA, and the genetic signature is still closely related to Greek populations today. The area was known as “Magna Graecia”, meaning “Great Greece”, forming the cultural basis for Roman civilisation.

After Italy became a Roman territory, Sicily was the first province obtained by the Republic in 241 BC. From here, the Romans would expand and take the world by storm, eventually forming their vast and powerful empire.

22/04/2026

In celebration of Warburtons 150th year, we have teamed up to produce a limited-edition “Born to Bake?” DNA test, which explores whether being able to master the perfect loaf or whip together a light and airy sponge is pre-determined by our genetic make-up.

Check out the full blog here
https://www.warburtons.co.uk/news/born-to-bake/ #:~:text=Digging%20into%20the%20science%20of,baking%20is%20in%20their%20blood.

In celebration of our 150th year, we have teamed up with Living DNA to produce a limited-edition “Born to Bake?” DNA test. Find out more.

21/04/2026

We’re proud to be joining Warburtons in celebrating their 150th anniversary

Come along and discover whether you’re truly born to be a baker.....

20/04/2026

Your new matches are now release!

Head to your portal to view your latest results today.

Haven’t opted in yet? Join now and you could receive your matches within 48 hours