Kim Arnold

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Kim Arnold

Connect with your clients, win more business, be more persuasive, stand out and get what you want.

From marketing and branding to communication and writing, I help you and your business get heard.

24/06/2024

Hey there! This page isn't active any more. Come and follow me on LinkedIn instead, where I post regularly: https://www.linkedin.com/in/karnoldcomms/

01/03/2023

🤡 Do you add the occasional joke to your work emails? 🤡

As I wrote last week, we’re not great at deciphering intent over email. And we’re not great at conveying it either.

So, jokes over email can be risky.

Here’s how to get it right 👇

https://bit.ly/3kn3dNe

22/02/2023

Here’s a short story my client told me last week, all about the importance of commas (and intent)…and why we’re much stupider at emailing than wot we fink.

👇

https://bit.ly/3k8P46i

16/02/2023

Are your emails too professional? 🧐

The phrase ‘email etiquette’ assumes all we need to do is follow a set of precise rules to become the perfect emailer.

‘Keep your tone professional’, the email etiquette articles cry. ‘Never use emojis’ and ‘use a formal sign-off.’

But it certainly isn’t the full story, and our emails often end up sounding stuffy, cold and distant.

Here’s why I think being ourselves is just as important as being correct, if we want to build relationships 👇

https://bit.ly/3jRGpVP

08/02/2023

Want to improve your persuasive writing?

👇 This simple sign I see on my way to my co-working office always makes me smile, as it (perhaps unintentionally) uses some great persuasive writing devices:

• Paint a picture: They describe their desired outcome – ‘Zen Zone’ – so everyone can agree on a shared future (yes, it’s a bit happy clappy, but at least on brand for a spa)

• Alliteration: repeated ‘Z’ sound

• Share the ‘how’, not just the ‘what’: ‘Soft voices, quiet feet’, not just ‘Quiet please’

• Sensory language: They appeal to our sense of hearing to make their request more evocative

• Repetition and rhythm: It’s almost poetic with the repetition of two words in the first three lines

• Rule of Three (almost): if you lose the ‘please’ you end up with a nice three-line almost-poem using the rule of three (which states that things grouped in threes are easier to digest and remember)

✍️ Try some of these techniques when you next want your reader to DO something.

Let me know how you get on!

25/01/2023

Need to tell your audience something important?

Well, you’d better be quick - because according to Dr Gloria Marks, author of the new book ‘Attention Span’, you’ve got just 47 seconds before your audience stops paying attention!

Yes, you heard right. 47 seconds.

⏳️ In 2004 it was 2.5 minutes.
⏳️ A few years later it was 75 seconds.
⌛ And now… less than a minute.

So, the next time you’re communicating online, remember the clock is ticking… ⏰

12/01/2023

Is one of your new year’s resolutions to improve your business comms?

The new year is a great time for a purge in lots of areas, including how you communicate with your audience.

Here’s a great lesson from the army - just remember to C.L.A.P! 👏

https://bit.ly/3H4S8cx

21/12/2022

PSA: Don’t forget to set your out-of-office reply before going full ‘goblin mode’ over the holidays!

If you’re struggling, why not get help…from a horse! 🐴

As part of efforts to highlight Iceland as a travel destination, the country’s wonderfully bonkers tourism office has trained several horses to type out-of-office emails on a giant keyboard. It’s calling the free service “out-horse your email.”

Here’s mine 👇

https://bit.ly/3FZOzCH

15/12/2022

You loved my recent weird and wordy gift ideas, so I wanted to share 8 more.

And yes, I will be forwarding them to my husband. (Apparently, subtlety has never been my strong suit.)

Take a look 👇

https://bit.ly/3hteN8e

Now let me know what you think – I’d love to hear your ideas too!

14/12/2022

Ah, yes, it’s the season of goodwill! 🎄

And if you’re like me, the thought of buying presents on top of everything else is, well, a bit much.

So here are 9 weird and wordy gift ideas to take some of the pain out of shopping 👇

https://bit.ly/3Pidqpr

(Or treat yourself like I have. Charity begins at home, right?)

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London

Website

https://linktr.ee/kimarnold

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