16/08/2026
EnabledFuture® Green Chemistry Social Media Competition 🥬🏆
After months of ferocious weather, dustnados in parks, and demand for home-installed personal cold boxes, we thought it was a great time to get the focus back on sustainability. 🌤
🎓 Are you aged 18 to 21 and in full time study? Then this one's for you. ✅️
🧪 The chemical industry says it's going green (not in our local park it isn't!). We're inviting you to fact-check! ❎️
EnabledFuture®️ is running a weekly social media competition until the end of October 2026
It's basically a licence to be the most sceptical person in your seminar group.👀
The challenge: The 12 Principles of Green Chemistry get quoted in every lecture, every corporate report, every "our sustainability journey" post and all over brand packaging. Green fatigue syndrome is a real thing. 🤢
🐍But are these so-called green principles actually being delivered where they matter most? Do they protect what you care about? 🌎
Do the biggest chemical plants being built right now pay the 12 Green Chemistry principles more than lip service? 👄
🏭 We mean the genuinely huge stuff - the market-makers who can outcompete newcomers and badge themselves as sustainability leaders.
So that's mega-complexes, giant chemical plants and integrated sites going up in major world regions. The projects you might not see on a green billboard. 📗
🚀Your mission:
🏭Pick a high volume chemical. Hold it up to scrutiny against the 12 Principles. Consider each one in turn - then post your verdict - video or text are both fine but you must use both hashtags from the image on this post. #️⃣
🕛 The 12 Principles (exactly as written by the ACS):
1. Prevention
2. Atom Economy
3. Less Hazardous Chemical Syntheses
4. Designing Safer Chemicals
5. Safer Solvents and Auxiliaries
6. Design for Energy Efficiency
7. Use of Renewable Feedstocks
8. Reduce Derivatives
9. Catalysis
10. Design for Degradation
11. Real-time analysis for Pollution Prevention
12. Inherently Safer Chemistry for Accident Prevention
Get past the press releases - the receipts for this one are in the detail, and the connections. Sharp pattern recognition skills will get you to the top spot every time. 🌍📊✅️♻️
🥵 Hot takes welcome (within platform rules). Maybe come up with a brand new set of 12!
What you win:
🏅One winner every week gets a free pass worth £100 to the EnabledFuture®️ Circular Economy Virtual Festival Day taking place during Circular Economy Week on 30 October 2026 🏆 — a genuinely good line on your CV and a virtual room full of people hiring interns and soon to be graduates.
🔚Deadline: October 29 2026.
The rules: Original work only. If you use data, back it up with it's source.
⏸️ Keep it platform-compliant.
Tag use and use the hashtags from the image on this post so we actually see it.
Competition starts now! 😙