Sticky Marketing Club

04/05/2026

You Need Impact!

If you think that by giving customers yet another mug or pen you will achieve results… you won't! In this Vlog, Grant explains that when you are looking at what you are going to do, a letter you are writing to customers, an email, a social media post, always ask yourself, is it going to have impac...

27/04/2026

Creating Urgency That Works!

Creating urgency is not easy and what people often miss is that the effectiveness of the stimulus depends on the context of the situation.

22/04/2026

Brand vs Category Specific..

Being the first airline to introduce back-of-the-seat screens doesn’t compare, emotionally, with the fast food brand where the food is ‘finger-licking good’ – and there is a reason for that.

13/04/2026

Audience vs Community..

Companies often think in terms of audiences, but it's actually unhelpful and the wrong way to think. In this Vlog, Grant explains the difference between audience and community and, therefore, how your messages can become more relevant and sticky.

07/04/2026

Why is ALDI so successful when it offers less than so many of its competitors?

ALDI’s supermarket proposition isn’t to give its customers a bigger choice of products than any of its competitors, it actually gives them less. In this Vlog, Grant explains that brands like ALDI, Coke, McDonald’s and Heinz enable us to navigate a world where we're overwhelmed with choice - be...

23/03/2026

If you do nothing else, do this!

How many irrelevant conversations do you have in your business? In this vlog, Grant discusses the real question you need to be asking about your customers - and explains that if you do nothing else, do this.

16/03/2026

You can't talk to a German in Japanese..

If you talk to a German in Japanese, they're not going to understand you, but people do the equivalent in comms all the time. In this vlog, Grant explains that If you don't speak to people in a language that they understand and can relate to, you're going to lose them.

09/03/2026

Why naked people don't have influence..

In this Vlog, Grant explains the importance of creating attention grabbing headlines.

03/03/2026

How did Benjamin Franklin deal with 'difficult customers?' https://www.stickymarketing.com/blog/benjamin-franklin/

23/02/2026

AI won't create the next Da Vinci..

AI can give you Da Vinci, but not before Da Vinci gave you Da Vinci, and that goes for all other visionaries. In this vlog, Grant explains where AI and creativity go their separate ways.

16/02/2026

Is your website giving a meaningful experience?

As the digital world evolves, online is becoming a world of meaningful experience. In this vlog, Grant explains that in today’s marketplace, your website needs to offer more than simply being a point of reference.