Sinfluence

Sinfluence We are a digital growth agency run by an ex-Googler focused on enhancing the online presence of small businesses so they can generate more sales.

We’re fortunate enough to live in a time where we can automate most of our business processes - which is crucial for sma...
28/03/2019

We’re fortunate enough to live in a time where we can automate most of our business processes - which is crucial for small businesses


But before implementing automated processes, we need to figure out what already works and replicate it


This is probably the MOST important thing you need to do when you set up your websiteIn fact, 18% of Small Businesses sa...
25/03/2019

This is probably the MOST important thing you need to do when you set up your website


In fact, 18% of Small Businesses say they don’t track anything at all


You have to track all this info to know how customers interact with your website 👊


Here’s 4 quick ways you can do market research to figure out market demand, competitors, potential growth and consumer c...
20/03/2019

Here’s 4 quick ways you can do market research to figure out market demand, competitors, potential growth and consumer context

Your email list is one of the BIGGEST assets to your businessRemember that every £1 spent on email marketing returns £38...
09/03/2019

Your email list is one of the BIGGEST assets to your business


Remember that every £1 spent on email marketing returns £38 on average


So you need to be building this list EVERY DAY in order to reap the benefits


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SMS Campaigns are heavily under-utilisedIt’s very easy to build a phone list the same way you would build an email list ...
06/03/2019

SMS Campaigns are heavily under-utilised


It’s very easy to build a phone list the same way you would build an email list


But it’s MUCH EASIER to get people to open SMS messages than it is for them to open emails


Just some food for thought.

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Remember that most emails you send won’t receive a response on the first go but email marketing returns £38 on average f...
02/03/2019

Remember that most emails you send won’t receive a response on the first go but email marketing returns £38 on average for every £1 spent


So follow-ups and drip campaigns are key


Here’s a cheat sheet for anyone wanting to know how to run a drip campaign ✅


strategy is key 🔑Every time you post with hashtags you have the chance to feature on THAT SPECIFIC HASHTAG’s explore p...
24/02/2019

strategy is key 🔑


Every time you post with hashtags you have the chance to feature on THAT SPECIFIC HASHTAG’s explore page


Therefore, the more frequently you post with the same hashtags, the higher the probability that you can build a following of people who frequently search for those hashtags
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was the fastest growing platform of 2018 and it’s strength has continued into 2019As a business, you want to get in fr...
20/02/2019

was the fastest growing platform of 2018 and it’s strength has continued into 2019
As a business, you want to get in front of as many potential customers as possible
Instagram is your opportunity to do that - treat it the same way you would treat the front of your physical store

is growing faster than ever so now is the time to take advantage!P.S. to see analytics for the best time to post you w...
16/02/2019

is growing faster than ever so now is the time to take advantage!


P.S. to see analytics for the best time to post you will need a business account
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has 2 billion users on the platformAlthough organic post reach on Facebook has fallen after algorithm changes in the l...
12/02/2019

has 2 billion users on the platform
Although organic post reach on Facebook has fallen after algorithm changes in the last year
However, Facebook Groups presents a great opportunity to create your own audience and build a community of your ideal client
Don’t sell - just listen to your customer’s needs
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If you sell to small businesses, Facebook is the platform where they have the largest presenceFacebook Groups are a free...
08/02/2019

If you sell to small businesses, Facebook is the platform where they have the largest presence
Facebook Groups are a free approach to add value and deliver useful engagement
Facebook Ads are a more direct approach to get them engaged!
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Kemp House 152-160, City Road
London
EC1V2NX

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