Eighty4red, London (2026)

02/03/2023

We loved working with you guys too ❤️💜

01/03/2023

📢 New coverage 📢 and it's a double whammy!

thank you so much for featuring 's free outdoor fitness classes and Couch To Fitness' new free pre and post natal programmes in your new issue! 🙏

31/12/2022

It's been an incredible year for us here at EIGHTY4RED! We've had the privilege of working with some amazing clients and helped create meaningful impact through purposeful PR.

We’re looking forward to an even more impactful 2023! 💫

Here are 8 of our favourite moments from 2022:

🏆 Our 'Safe Spaces Now - In Music' campaign with Sony Music,  and  was shortlisted in the Best Equality & Inclusion Cause category at the 2022 Purpose Awards!

🏊We successfully launched a new grassroots youth sports initiative with  and  to help combat and provide a solution to improve diversity in swimming and triathlons.

🌟 We supported for their annual awards ceremony that celebrated the incredible fundraisers and charities working hard to leave the world a little better than they found it.

🏃‍♀️ We created a meaningful partnership between  x  x . “A solidarity campaign inviting people to take to the streets of London to run for safety, for change and for freedom!”

🏅 We worked with  to make some noise around the amazing work they’re doing with the Refugee Run Club! Three of their runners completed their first-ever half marathon at the , just months after arriving in the UK and taking on their first 5km.

🤰 We were appointed by  to launch a new pre and post-natal online workout platform by ‘Couch To Fitness’ - funded by  in partnership with .

🌈 We celebrated 50 years of London Pride with LGBT+ Cycling Club  - a Pride Month campaign raising funds and awareness for  ‘Misfits’ programme that creates safe fitness spaces for the trans+ community.

📰 We successfully executed PR and Influencer campaigns for 7 major mass participation sporting events on behalf of for , Hackney Half, , , , ,  & - generating 974 pieces of coverage with an estimated 47.7m views.

16/12/2022

Wishing you all a Happy Holidays and healthy New Year!

Thank you to our amazing clients and everyone who supported us in 2022. We really appreciate and value you all. ❤️

has achieved so much this year and we can’t wait to create even more inspirational campaigns next year! 💫💫

Looking forward to seeing you in 2023.

Lots of love,
Daniella & Julian x

12/12/2022

We're excited to announce that EIGHTY4RED has been appointed by to launch a new pre and post-natal online workout platform by ‘Couch To Fitness’ - funded by in partnership with

The nationwide PR campaign aims to reach and encourage women who are pregnant and those who have recently given birth (within 12 months) to sign up and start the free online workouts.

Born Barikor said: “I am delighted with the appointment of EIGHTY4RED and excited to see how our new collaboration plays out. Although Our Parks is 8 years in the making this will be our first real focused PR partnership and a new area for us. We look forward to amplifying our story with EIGHTY4RED and our programmes reaching more communities.”

Founded in 2018, EIGHTY4RED works with a portfolio of clients across Wellness, Live Events and Endurance Sports, whilst specialising in delivering successful ESG and DE&I campaigns.

“In the past five years, we’ve worked with organisations such as Virgin Sport, LimeLightSports Club, UN Women UK, BADU Sports, and Not A Phase to create DE&I campaigns that help break down the barriers and make sport accessible to all.

We look forward to working with Our Parks, Sport England, and London Sport to support women through their pregnancy and beyond.” Julian Gregory & Daniella Posner, Co-Founders, EIGHTY4RED.

www.couchtofitness.com

27/10/2022

We had the pleasure to work with ahead of the 2022, to make some noise around the amazing work they’re doing with the Refugee Run Club! 🏃

Three of their runners completed their first-ever half marathon just months after arriving in the UK and taking on their first 5km. 🥳

- Hamzah arrived in the UK from Sudan 14 months ago

- In May he ran his first 5km in 24 minutes

- On 16th October he smashed his first-ever half marathon with a time of 01:18 – coming 44th

“Joining the Refugee Run Club has changed my life. Getting up each day became difficult with the trauma of my past and the uncertainty around my future, but training has given me a purpose. Seeing improvements each day has given me real motivation to continue to improve. My next goal after completing the Oxford Half is to run a full marathon.” - Hamzah.

What an achievement! 💥

07/10/2022

Looking forward to working with on the JustGiving Awards 2022 that take place at the iconic Camden Roundhouse on Monday evening!

The ceremony honours the inspirational stories and fundraising achievements by people from across the UK and is set to be a truly emotional, uplifting event.

07/09/2022

As part of our agency’s commitment to focus on ESG Campaign Creation and Social Impact Comms Strategy; we’re pleased to announce that EIGHTY4RED has been appointed by JustGiving to manage the Event’s PR & Media for the JustGiving Awards 2022.

is the world’s most trusted platform for online giving, helping people in almost every single country in the world raise over £5.5 billion for good causes since they were founded in 2000.

The 11th annual awards ceremony takes place at London’s iconic Roundhouse on Monday 10th October 2022 to celebrate the incredible fundraisers and charities working hard to leave the world a little better than they found it.

Voting is now open to decide which of the 24 inspirational finalists will be crowned winners.

07/09/2022

As part of our agency’s commitment to focus on ESG Campaign Creation and Social Impact Comms Strategy; we’re pleased to announce that EIGHTY4RED has been appointed by JustGiving to manage the Event’s PR & Media for the JustGiving Awards 2022.

is the world’s most trusted platform for online giving, helping people in almost every single country in the world raise over £5.5 billion for good causes since they were founded in 2000.

The 11th annual awards ceremony takes place at London’s iconic Roundhouse on Monday 10th October 2022 to celebrate the incredible fundraisers and charities working hard to leave the world a little better than they found it.

Voting is now open to decide which of the 24 inspirational finalists will be crowned winners.

22/08/2022

From finalist in the PR Week Purpose Awards to improving diversity in triathlon; we take a look back at a feel-good summer to remember! 💖

Our recent purposeful and impactful campaigns include:

🎶 'Safe Spaces Now - In Music' calling for “Greater Safety Measures For Women & Marginalised Genders At Live Music Events” - with Sony Music, and was nominated as a finalist at this year’s Purpose Awards for ‘Best Equality and Inclusion Cause Campaign’.

🏃‍♀️ The Mayor of London, Sadiq Khan, officially started the Hackney Half 2022, at - the UK’s Largest outdoor Festival of Fitness with 70,000 people across the weekend.

🏊 We successfully launched a new grassroots youth sports initiative with and to help combat and provide a solution to improve diversity in swimming and triathlons.

♀️ We created a meaningful partnership between x x UN Women UK. “A solidarity campaign inviting people to take to the streets of London to run for safety, for change and for freedom!”

🏳️‍⚧️ 🏳️‍🌈 We celebrated 50 years of London Pride with LGBT+ Cycling Club - a Pride Month campaign raising funds and awareness for ‘Misfits’ programme that creates safe fitness spaces for the trans+ community.

24/06/2022

We are so proud to be working with to create this important and purposeful campaign for , and ahead of the world-renowned on 10th July to create:

A solidarity campaign inviting people to take to the streets of London to run for safety, for change and for freedom.

Supporters of the campaign will run alongside thousands of others through the streets of Westminster for the only closed-road 10K in London this Summer. The team will run united past the Houses of Parliament to call for our public spaces to be safer and more inclusive for all. Vital funds raised will go towards delivering the educational programmes needed to inspire behavioural change through partnership with UN Women UK’s initiative.

Launched by in 2020, the aim of the initiative is to make the design of public spaces, and the behaviour within them, free from sexual harassment. Solutions are being implemented by partners in public transport, festivals, nightlife, workplaces, educational institutions and online spaces.

Limelight Sports Club will be donating £5 from the sale of each Stylist Strong Women x Safe Spaces Now ASICS London 10K ticket to the Safe Spaces Now initiative. Runners taking part will also be given the option to fundraise for the cause.

UN Women UK is aiming to train 10,000 people to prevent sexual harassment in public spaces this year. Funds raised will help the charity deliver training in schools, universities and local communities to tackle sexual harassment and abuse from the root by improving understanding of consent and gender-based violence.

24/02/2022

Strawberries & Creem 2022 line-up will include over 60% female acts! 💖⁠
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The 3-day-weekender will champion female talent with highly-deserved headliner slots and championing women across the festival. ⁠
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Eighty4red

02/03/2023

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