Husband

Name: Husband
Address: London, GB
Telephone: +442081338733

First-class content, cutting-edge marketing and outstanding graphic design to help you start, grow and build your estate agency.

Become the favourite in your area with our experience of building million-pound offices and 25 years in estate agency.

05/04/2023

What's your favourite film, show or song about statistics? Any of these? 😀

Never in 25 years as an estate agent did any seller test my knowledge of statistics to decide if they wanted to instruct me. Not once.

👎Because statistics aren't about the seller, and they're not about your agency.

There's a reason why musicians, composers and directors choose stories over statistics for their titles.

🏠 Stories move.
👫 Stories connect.
💓 Stories are personal.
💷 Stories sell.

Buyers want to know the story of a property before making an offer,
and sellers want to know the story of a buyer before accepting a bid.

They want to know your story too.

❓What connects your agency to their home?

❓Why are you you the best person to act for them?

❓How will you give them the star treatment?

And, the REALLY big one, where do they sign? 🙅💪💥⚡📝

10/12/2022

I haven't been to an office Xmas party for 10 years.

But aren't they fun!

Thanks to Simon Stone of Unique Property Company for the invite, and to the whole team for a spiffing Shoreditch afternoon and evening of ten-pen bowling, top notch gourmet pub bites and frankly obscene amounts of cocktails.

Pictured here with Danny Brewer, the softliest spoken pirate in estate agency, and David Votta, current President of ARLA Propertymark and rotating premier of the sun system.

Definitely worth getting up at 2:30am to fly in from Bucharest, and now it's off to Zurich for the husband's techno night, while adding the final touches to next week's blog for agents, and without even the slightest sign of a hangover.

Must try harder next year! 😄

16/09/2022

Why do estate agents have such terrible toilet trouble?

Today begins our brand new series of Friday Foto Fun, where we look at the wonderful world of estate agency photography and how it pushes the boundaries of interior design.

Let's start with the humble toilet roll, whose influence loo(m)s inexplicably large on property photos.

What's your favourite look?

19/04/2022

I hate research, but I came across this really smart idea for a blog today and it's perfect for estate agents to copy.

We're writing an article about the various types of landlord insurance, and the Landlord Zone website has a clever piece that's basically selling insurance, but without selling insurance.

Instead, it lists true stories of insurance claims, what percentage of claims they represent, then, crucially, the highest payouts of those claims by their chosen insurance partner. This shows how that provider is active in the sector and actually pays out, without ever doing the hard sell.

You can do this with your listings. Bunch a group of sold or let homes together over, say, the last year or two. Then tell the stories of the owners and the prices you achieved.

So you get to show what you've sold and let, but in the guise of a genuinely useful an interesting report on price changes, with real-life examples, pretty pictures and no Neanderthal chest beating.

You can do this multiple times in multiple ways. Group certain types of home, or certain streets, or a whole postcode. You could even compare the prices of similar homes in different parts of your patch.

Good, or good?

17/04/2022

Have a cracking Easter Sunday everyone! 😀🐰

15/04/2022

What are you up to for the Easter weekend?

Going away? Staying at home?

It's a bit of a mixed bag here...

⛵ 🎉 Jayne's signing the contract on her new apartment, then having lunch at the marina and watching the parade with visiting friends

🪴 🚪Paul's potting succulents on the roof terrace and fitting a door frame

🎵 🍗 Patrik's practising his DJ set and roasting a chicken

🏖️ 💑 Martin's gone to the Black Sea with his girlfriend

Whatever your plans, have a fabulous time!

Love from everyone at HUSBAND 😃

27/03/2022

Do you ever go on holiday with your parents?

This is Ulrike, Patrik's mum. It was her 60th birthday last weekend, so we said "let's meet in Bologna!"

We also spent Christmas with her mootling around Lanzarote, and one day she said: "You're the only people I know who love travelling with their parents".

I used to think travelling with parents was too uncool for me, but for about the last 20 years I've gone somewhere with my dad, and for the last 11 years with Patrik's mum as well.

Neither of our parents had travelled much before, and now they've seen places they never expected the see and experienced all sorts of countries, cultures, food and transport.

They're surprisingly fun travel companions too. And while they're ZERO help with organising, they always say yes to whatever we suggest.

It's been a real revelation.

I think most of us find our parents annoying (or at least on another planet), but ultimately everything they say comes from love. Even when it feels like they're picking holes - they just want the best for their babies.

Spending time away from their usual environment has changed what they talk about, changed the way I listen, and changed our relationships.

So Happy Mothers Day Ulrike - where to next?

08/03/2022

Do you have someone you work with who's a complete and utter inspiration?

Ever since I met Jayne in 2000 (when she came to work with me as a temp and soon became the top-selling negotiator in the company), she's blown me away with her constant state of sunshine, positivity and creativity.

I absolutely love being with her - whether it's writing blogs, thinking of ideas for social media posts or hunting down a glamorous roof terrace for an evening of sipping cocktails.

She's a total star, and today is the perfect day to celebrate her and all the other (countless) amazing women - not just the ones I know, but everywhere around the world.

21/02/2022

If your mind is exploding with too many ideas and not enough time or resources to put them into action - STOP!

One of the biggest nightmares we created for our business last year was trying to launch too many products at once.

We were so excited and couldn't wait to get them out there, but it caused HUUUUUUUUGE amounts of anxiety and stress.

Just remember: you don't need to follow through on everything. Pick an idea, put it into action and save the others in a folder until you're ready or have more people.

You have time.

20/02/2022

It was Valentines Day last week, but love isn't about just one day a year, and it isn't just for courting couples.

Love is addictive. Everyone wants to feel it somehow, and not just for another person. Their home, neighbourhood, and community are all dear to everyone, and guess what type of business covers all that? ESTATE AGENCY!

With that in mind, our latest blog includes six ways you can show the love on your neighbourhood to win the hearts of local sellers and landlords.

Grab some ideas by clicking the link in the comments.

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+442081338733

Website

https://husband.digital/

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