16/03/2021
Our Experience Planning team blend brand strategy and UX to design differentiated brand experiences which encourage action. One of our core tools when designing for decision-making is behavioural science so we'll be sharing a few of our commonly used psychological shortcuts.
The Von Restorff effect identifies the behavioural phenomenon that makes a distinctive design so effective—items that stand out from their peers (or competition) are more memorable. So, whether it's packaging on the shelf, digital content in-feed or even a particular CTA in your navigation bar, having a differentiated visual identity can help nudge customers into making the decision you would like them to.
