Greeting Card Association

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Greeting Card Association The trade association for the greeting card industry in the UK.

Our wide ranging free information resource covers all aspects of the greeting card industry and popular areas include: Starting up as a Greeting Card Publisher, Freelance Designing, Writing for Greeting Cards, Agents and Distributors.

Why attend the GCA Conference? Hear from those who joined us!We asked some of our attendees what they loved about Confer...
15/10/2026

Why attend the GCA Conference? Hear from those who joined us!

We asked some of our attendees what they loved about Conference & AGM 2026 and what they took away from the day. A big thank you to everyone who shared their thoughts with us. We loved hearing what made the day special for you!

Last Thursday, our CEO Amanda Fergusson picked up an Honorary Achievement Award at the UK Greeting Card Awards (The Henr...
09/10/2026

Last Thursday, our CEO Amanda Fergusson picked up an Honorary Achievement Award at the UK Greeting Card Awards (The Henries, hosted by Progressive Greetings ) at The Royal Lancaster Hotel, London.

This award recognises and celebrates the incredible commitment that Amanda has given to the greeting card industry over the last 40 years, with the last 8 of those years leading the Greeting Card Association.

As Amanda prepares to hand over the baton at the end of this year we asked our council members to share a few words about Amanda’s achievement. You can see what they’ve said by heading over to our blog on our website (link is in the bio).

I’m sure everyone will join us in congratulating Amanda Fergusson 🙌

08/10/2026

A room full of people who love greeting cards, creativity, retail and the industry we’re lucky to be part of ✨

The GCA Conference is about learning, but it’s also about connection. Meeting someone new. Catching up with an old friend. Sharing an idea. Hearing someone else’s experience.

Thank you to everyone who made Conference 2026 what it was ❤️

Last Thursday, we were thrilled to win the Best Diversity and Inclusion Award at this year’s Henries Awards (often dubbe...
07/10/2026

Last Thursday, we were thrilled to win the Best Diversity and Inclusion Award at this year’s Henries Awards (often dubbed the Oscars of the greeting card industry!) for our Pride in London collection of cards that we handed out to people along the parade route.

Taking part in Pride in London alongside the Greeting Card Association is a huge effort, but so incredibly worthwhile. Seeing the sheer joy on people’s faces when receiving a free card is really special, and it helps spread the message and celebration of Pride even further.

The collection was lovingly designed by:

Cath Tate Cards • Cards & Gifts
Dinosaurs doing stuff
Dean Morris Cards
Hallmark UK & Ireland
Jessie Maeve Studio | Greeting Cards
LoveLossDiscoballs | Rachel & Warren Hart-Phillips 🪩✨
Ohh Deer Wholesale Ohh Deer
Suzanne
The Q***r Store - LGBTQ+ & Pop Culture cards and gifts
Ricicle - David Nichols-Rice
UK Greetings Card Publisher

Thank you to Max Live Events Progressive Greetings for hosting such a great event.



🏳️‍🌈🏳️‍⚧️

The connections you make at the GCA Conference can be just as valuable as the conversations you hear on stage. They coul...
01/10/2026

The connections you make at the GCA Conference can be just as valuable as the conversations you hear on stage. They could open doors for your business that you wouldn’t find elsewhere ✨

One of the biggest benefits of joining us each year is the opportunity to network with people from across the greeting card industry.

From catching up with familiar faces to meeting new people, exchanging ideas, sharing experiences and discovering new opportunities, there’s real value in taking the time to connect.

And it’s often the conversations between sessions, over lunch and in the moments in between that lead to the most valuable connections. The day can lead to new relationships, collaborations, introductions and opportunities for your business that simply wouldn’t happen without bringing the industry together in one place.

Our annual conference is about more than inspiring speakers, it’s about bringing our industry together, building relationships and creating opportunities to learn from one another.

Thank you to everyone who came along and helped make this year’s conference such a memorable one. We can’t wait to bring everyone together again next year!

The connections you make at the GCA Conference can be just as valuable as the conversations you hear on stage. They coul...
01/10/2026

The connections you make at the GCA Conference can be just as valuable as the conversations you hear on stage. They could open doors for your business that you wouldn’t find elsewhere!

One of the biggest benefits of joining us each year is the opportunity to network with people from across the greeting card industry.

From catching up with familiar faces to meeting new people, exchanging ideas, sharing experiences and discovering new opportunities, there’s real value in taking the time to connect.

And it’s often the conversations between sessions, over lunch and in the moments in between that lead to the most valuable connections. The day can lead to new relationships, collaborations, introductions and opportunities for your business that simply wouldn’t happen without bringing the industry together in one place.

Our annual conference is about more than inspiring speakers, it’s about bringing our industry together, building relationships and creating opportunities to learn from one another.

Thank you to everyone who came along and helped make this year’s conference such a memorable one. We can’t wait to bring everyone together again next year!

24/09/2026

Thank you to everyone who came! It was so lovely to see your faces, both new and familiar. 💌

We hope you had a wonderful day at the GCA Conference & AGM!

A few snapshots from the GCA Conference & AGM!A huge thank you to everyone who joined us and helped make the day so spec...
24/09/2026

A few snapshots from the GCA Conference & AGM!

A huge thank you to everyone who joined us and helped make the day so special. From our inspiring speakers and sponsors to our members, guests and everyone working behind the scenes, we’re so grateful for your time, energy and support.

It was wonderful to bring everyone together, share ideas, make connections and celebrate our industry. 💌

Thank you to everyone involved! We hope you left feeling inspired and looking forward to what’s ahead. Until next year!!✨

Today’s agenda at GCA Conference & AGM 2026!We’ve got a packed day of insight, inspiration and industry expertise ahead,...
24/09/2026

Today’s agenda at GCA Conference & AGM 2026!

We’ve got a packed day of insight, inspiration and industry expertise ahead, with speakers from across retail, publishing and market research.

Here’s what’s on the agenda:

✨ Insight into the unique world of John Lewis�: Cydney Ball, Buying Manager at John Lewis, shares how the card department is evolving and what the team is looking for from suppliers.

💌 How did I end up here? �Dean Morris shares the story behind his bold, humour-led brand and almost three decades in the greeting card industry.

🛍️ What Retailers Want: Trends & Getting Stocked�: Chaired by Mark Callaby of Ohh Deer, our retail panel shares insights into trends, what buyers are looking for and how to get stocked.

🎨 Woodmansterne: The Generation Game�Seth Woodmansterne takes us through 75 years of the third-generation family publishing business.

❤️ Care & Connection: How Card Messages Are Evolving with Society: �Sarah-Jane Porter explores how greeting card messages are evolving to reflect a more diverse and inclusive society.

📊 Consumer Insights 2026 and Beyond�: Jon Hendy from Kantar shares the latest consumer insights and changing buying habits across cards, gifting and general merchandise.

💭 Lessons from 40 Years in Cards�: GCA CEO Amanda Fergusson reflects on her career and shares lessons from four decades in the greeting card industry.

A huge thank you for being here and joining us at this year’s Conference & AGM. 💌 We hope you have a brilliant day and leave feeling inspired, informed and full of ideas for the year ahead!

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