Business Secrets Club

Business Secrets Club The secrets to building an online business. Tips and advice from entrepreneur Martha Keith.

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14/08/2026

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BIG NEWS for content creation, and the use of AI tools in general. I haven’t seen much chat about these new EU AI transp...
12/08/2026

BIG NEWS for content creation, and the use of AI tools in general.

I haven’t seen much chat about these new EU AI transparency rules, but I expect you will see a lot more about this.

They affect AI customer services/chatbots, generative content, deepfakes, AI-generated articles and more.

Broadly, i think the rules are great. YES PLEASE to labelling AI slop or letting us know if we are interacting with AI.

But the thing is, pretty much every tool you use now has AI in it somewhere! It’s ubiquitous for small business owners and hard to escape.

And whilst I am ALL in favour of genuine AI slop being labelled, I don’t want content I’ve made in Canva or Adobe to be labelled as AI. We have to be able to design carousels somehow?!

And I think the Claude and wider LLM invisible watermarking is going to ruffle some serious feathers!! Do you think captions that are AI-generated should be labelled as AI? I do.

What are your thoughts? And I’ll keep you posted on what I hear back from Canva! Martha x

I might get some stick for this 🫣 but I PROMISE you these things may seem small, but these content tips make an ENORMOUS...
10/08/2026

I might get some stick for this 🫣 but I PROMISE you these things may seem small, but these content tips make an ENORMOUS difference to your Reels and carousels taking off.

I am absolutely NOT telling you to make your content look like everyone else’s (you will notice mine has it’s own style and fonts), but that it does need to look NICE. Not perfect, but easy to read and aesthetic enough that people stop on it!

Remember, you have just 1-2 seconds with every Reel and carousel you post to grab people’s attention!

I think sometimes these things are hard to see yourself, so hopefully this is a useful guide!

Are you worried you are doing any of these with your own content?! Comment below, and the group can help you out! 🙌

P.S. I’m doing some live Instagram Account Reviews of real small business accounts in The Clubhouse on Wednesday! Comment REVIEW if you want to come and join us!

08/08/2026

JUMP ON THIS ONE 😍 Tips and template 👇

Sometimes it’s the simple ideas that work best! This is a lovely way to show off your work or what you do, whether that’s your products, designs, or you doing your job!

The hook is: Hi my name is [name] and I love [what you do]

Then….

✱ The first video is key. It needs to have you in it and some movement to help catch people’s attention e.g. you waving at the camera, ‘popping’ into the frame, spinning your chair round, putting your phone down etc!

✱ Your hook should last the full lenth of your first video, which if you use this audio is 4 seconds.

✱ Then you want multiple short photos or videos after to match the beats. Because these are really fast it will keep the viewer watching, but make sure you match them to the audio!

⭐️ To use my template, click on the three dots and “Use template in Edits”

That is literally it!!!!

Don’t forget to add a CTA in the caption to encourage people to come and follow you.

Go give it a try, and follow for more ideas for your business 🥰🙌

08/08/2026

LOVE THIS ONE 😍 Niche examples 👇

Yes, my weekly Reel tutorials are back! This is episode 65 of Reels you can use for your business.

This hook is a brilliant evergreen one to try as often as you like because it sounds like a rallying cry for your people!

The hook is: Can we normalise [thing that deserves to be normalised]…

For example:

✱ Can we normalise not skipping past small business owners when they pop up on your feed? Because even just watching this Reel to the can help my business grow

✱ (Stylist) Can we normalise wearing your ‘best’ clothes whenever you damn well like, because looking fabulous doesn’t need an occasion

✱ (Nutritionist) Can we normalise eating cake at a birthday party without counting calories because being healthy shouldn’t mean stopping yourself from having fun

✱ (Ceramicist) Can we normalise owning mugs that don’t match because each one was made individually and has its own story

✱ Can we normalise paying full price for handmade products without asking ‘can you do a discount’ because I bet you wouldn’t walk into John Lewis and try to negotiate the price

You can DEFINITELY come up with something for this for ANY niche, so have a brainstorm and maybe try it on trial Reels first if you are nervous!

⭐️ To use this template, click on the three dots and “Use template in Edits”

That is literally it!!!!

Don’t forget to add a CTA in the caption to encourage people to come and follow you.

Go give it a try, and follow for more ideas and Reel tutorials for your business 🥰🙌

This is an example post ☹️
08/08/2026

This is an example post ☹️

07/08/2026

And the best is building your own business! ☺️ Or two in my case!

Btw Cool girls…” is trending as a hook right now, which you can adapt to your niche e.g.

✱ Cool girls have cool jobs

✱ Cool girls make things by hand

✱ Cool girls make cool clothes

✱ Cool girls do Pilates

…you get the idea!

⭐️ Use this template by clicking on the three dots and “Use template in Edits”

Drop in any B-roll you already have in your camera roll to invite people into your world and show off what you do!

And voila, that’s an easy Reel done 🙌

Don’t forget to add a CTA in the caption to encourage people to come and follow you.

Go give it a try, and follow for more ideas for your business 🥰🙌

If you’re a small business owner, this stat shows it is not just you!!! If you don’t have an existential breakdown at le...
07/08/2026

If you’re a small business owner, this stat shows it is not just you!!! If you don’t have an existential breakdown at least once a week are you even a founder?!

But some thoughts I had last night that you might need to hear too. 💗

P.S. Easy Instagram carousel idea. Turn a poll result or DM into a storytelling carousel with your thoughts. A great one for a Friday. M x

💗 Save this if you are stuck! 💗 Seven ridiculously easy content ideas to use when you are short on time and out of ideas...
05/08/2026

💗 Save this if you are stuck! 💗 Seven ridiculously easy content ideas to use when you are short on time and out of ideas!

A mix of Reels and carousels to help you reach new people, build trust and sell. Because that’s what I’m here to help with! 🙌

Fancy trying any of these content ideas? This is your sign to actually make one of these this week and report back!!

Let’s chat below and do ask any questions if you are stuck for your niche! ☺️💫

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