PPC-Profits

29/09/2013

Why Google+ is Sneaking up on Facebook

Last week, Google+ announced some small updates to its platform. The news hasn’t made huge waves, but these two new features could spark some big changes in the way people create and find content on the web. (Attention, content marketers!)

Here’s what last week’s updates will change, and what it means for you:



Author Attribution for content makers: Giving credit where credit is due, the Google way. With this update, anyone who creates and publishes content on Wordpress and Typepad (and, coming soon, About.com and other platforms) will be able to link their work to their Google+ profile.

On the most basic level, this means that people will always know you're the author of your content— no matter how far it ends up going on the web, according to Google. Deeper still, brands and publishers can increase credibility and add context to content by putting a face to it.

But there’s a potentially huge SEO payoff in all of this: Linking to Google+ might just improve your all-important Google search rankings. According to WordPress’ Justin Shreve: “Google may also use this information to make your posts stand out more in search results by including your Google+ Profile information next to your listing.”

What does this mean for content marketers? The worst case scenario is that spammers will be the first to pick up on it, creating fake Google+ profiles and linking them to their spammy content in an attempt to move up the SEO rankings. However, if this doesn’t happen, Google+’s update could actually let credible, referenced content float to the top of Google search results, granting us all greater access to valuable, high-quality information. This kind of outcome, which I’m rooting for, could be huge.



Embedded Posts: New audiences for people who publish on Google+. While this isn’t an entirely ground-breaking move by Google (Facebook, Twitter and Instagram have all already done it), for Google+ enthusiasts, it’s big. With this update, website owners can now take any public Google+ post—whether a photo, text, or media—and add it directly onto their pages. These posts are fully interactive wherever they go, which means people can comment directly on the person’s Google+ update and follow them right from the external source.

What does this mean? This update will give anyone who produces content on Google+, whether an individual or business, a lot more opportunity to expand their audiences across the web. Think about it this way: a journalist can now stumble upon your personal or business update on Google+ and plug it right into a story. Anyone who reads that story can +1 or comment on your post directly via that article, and choose to follow you as well.

Of course, behind both of these moves is a push by Google to make Google+ ever more integral to your Internet experience. By tying Google+ to SEO results and pushing Google+ posts out into the broader web, Google hopes to boost use of its home-grown social network, which currently has over 500 million registered users, but—according to some estimates—only 135 million active users. If the network can gain a foothold on content distribution on the web, it might stand a chance of closing ground on Facebook

29/09/2013

27/09/2013

Measure & Optimize for Offline Sales with AdWords Conversion Import

Potential buyers have increasingly turned to the web as the first step in their purchase decisions. So for years, digital marketers in insurance, auto sales, and other high consideration industries have been using AdWords to build awareness and generate leads. These leads have been handed to sales reps, who then help customers complete the purchase process.

In AdWords, you’ve been able to see which keywords lead to higher or lower lead volumes, and to optimize for a cost per lead goal. But there's been no easy way to measure and optimize in AdWords for events that happen beyond the website, like a customer order taken over the phone by your sales team.

The new AdWords conversion import feature can help you measure and optimize for the complete end-to-end purchase process. Now you can upload your offline conversion events into AdWords and see how clicks on your ads led to sales made in the offline world such as over the phone or via a sales rep.

25/09/2013

How does the Google Adwords Free Test Trial work?

This is a program for current Google Adwords PPC accounts. We save your current account settings and set an internal interface with our proprietary program. Your campaign is then brought under our management for the two week trial. This campaign is then compared against your previous campaigns historical results after the two week trial. Subsequently, you will see a profit increase from 30%-50% within the two week trial period. If you are happy with the results then we continue to manage your account. If you would like to return to your previous settings then we can immediately reinstate your historical campaign settings and you can resume your business as usual. We are very proud to have a 90% client retention rate and we look forward to working with you.

How do you manage my campaign?

We strive for complete transparency. Our team utilizes our proprietary PPC management system and conversion optimization technology. Through the use of this system and daily hands-on management of your campaign, your Googe Adwords Manager will earn your company profit increases of up to 30%-50% within the two week trial period.

What types of clients can use PPC-Profits Services?

Our clients are generally small business owners, medium sized companies, and international web agencies. Our clients generally spend 50 £ - 50,000 £ per month in Google Adwords pay per click advertising.

How well does PPC-Profits manage Google Adwords PPC Campaigns?

We are an international company with offices in London, Ireland (near GOOGLE Central Offices), and Paris. Our group currently manages over 600 clients internationally. We have been managing Google Pay Per Click campaigns for the past eight years with a 90% customer retention rate. We are happy to visit you in your offices or speak with you online for a Free Consultation.

Is PPC-Profits a Google Reseller?

No. Google reseller agencies include there total fees inside of your monthly budget. We believe that you should know exactly how much you are spending monthly. You can see and manage your monthly spend. Our fees are calculated and applied in accordance with our price structure.

Do I get reports about my account?

Yes, all of our pricing plans include ongoing reportage. You will receive scheduled calls from your dedicated account manager and have direct access to your Google adwords account. We maintain a transparent business process.

Do I need to sign any long term contracts?

No. We do not require any long term contracts. You may cancel your contract at anytime with a 14 day notice.

How soon can you set up our new account?

New accounts can be set up right away! Normally, we begin the process with a free consultation regarding your industry and goals.

How much does it cost?

We have a varied pricing plan for all of our clients. PPC services start at 299 £ depending on your monthly budget and the goals of your campaign.

How do I get started?

Contact us for a free strategy session. We look forward to setting your strategy and reviewing your goals.

23/09/2013

Google Adwords PPC Campaign Management Approach & Methodology
https://www.youtube.com/watch?v=HNo3BC50spE

http://www.jellyfish.co.uk/agency/blog/how-we-approach-ppc/ Creating successful paid search campaigns is an art. It takes creativity to compose compelling ad...

20/09/2013

A major PPC advertising mistake you need to avoid at all costs!
http://www.atladasmedia.co.uk/blog/a-major-ppc-advertising-mistake-you-need-to-avoid-at-all-costs/

Advice on managing your Google Adwords campaigns and how to avoid a very common PPC advertising mistake that can cost lots of money.