Luca Jakab Consulting

19/07/2026

One question has been following me around this week. I'm in the middle of rethinking my PhD research, and we're also approaching a major milestone in an AI-for-good programme I'm helping deliver. Both worlds have brought me back to the same question.

If the communities most affected by a technology had the power to define the problem from the beginning, would we still build the same solutions?

One of the frameworks I've been exploring is Design Justice. It argues that the people most affected by design decisions should have meaningful power in shaping them. It shifts the conversation away from what we build and towards who gets to decide what is built, for whom, and on whose terms.

That shift leaves me with questions like these:

• Who decided this was the problem worth solving?
• Whose knowledge shaped the solution, and whose didn't?
• Who was (and wasn't) in the room?
• Who benefits if this succeeds? Who bears the risks if it doesn't?
• Are communities genuinely shaping decisions, or are they only invited to validate ideas that already exist?

These are strategic design decisions. They influence what gets funded, what gets built, whose voices become visible and, ultimately, the kinds of technological futures we create.

Design Justice is just one of the frameworks I'm exploring in my PhD, alongside systems thinking, participatory design, care ethics and responsible innovation, to better understand how we might build more equitable technologies.

If you're building products, services or organisations, what helps you navigate decisions like these? Do you draw on frameworks such as Design Justice, systems thinking, participatory design, responsible AI or lived experience? Or do you approach these decisions differently?

I'm building an open collection of design and innovation frameworks through my PhD to translate ideas like these into practical tools for innovators, designers and organisations.

What theory, framework or design approach would help you build more responsible technologies, AI or innovation?

19/07/2026

One question has been following me around this week. I'm in the middle of rethinking my PhD research—trying to better understand where my own contribution sits—and we're also approaching a major milestone in an AI-for-good programme I'm helping deliver. Both worlds have brought me back to the same question:

If the communities most affected by a technology had the power to define the problem from the beginning, would we still build the same solutions?

One of the frameworks I've been exploring is Design Justice. It argues that the people most affected by design decisions should have meaningful power in shaping them. It shifts the conversation away from what we build and towards who gets to decide what is built, for whom, and on whose terms.

That shift leaves me with questions like these:

• Who decided this was the problem worth solving?
• Whose knowledge shaped the solution—and whose didn't?
• Who was (and wasn't) in the room?
• Who benefits if this succeeds? Who bears the risks if it doesn't?
• Are communities genuinely shaping decisions, or are they only invited to validate ideas that already exist?

These aren't just ethical questions. They're strategic design decisions. They influence what gets funded, what gets built, whose voices become visible and, ultimately, the kinds of technological futures we create.

Design Justice is just one of the frameworks I'm exploring in my PhD, alongside systems thinking, participatory design, care ethics and responsible innovation, to better understand how we might build more equitable technologies.

I'm curious: If you're building products, services or organisations, what helps you navigate decisions like these? Do you draw on frameworks such as Design Justice, systems thinking, participatory design, responsible AI or lived experience? Or do you approach these decisions differently?

I'm building an open collection of design and innovation frameworks through my PhD to translate ideas like these into practical tools for innovators, designers and organisations.

What theory, framework or design approach would help you build more responsible technologies, AI or innovation?

14/07/2026

How do we build technologies that genuinely expand opportunity rather than unintentionally reproducing existing inequalities?

I realised recently that I haven't written much about my PhD over the past year. The reason is that I've been working across two very different worlds. One is academic: reading, writing and exploring how design can shape more equitable technological futures. The other is practical: working and testing how these ideas hold up in the real world.

This summer, I finally have the space to bring those two perspectives together.
While reflecting on my research over the past few weeks, I keep coming back to one realisation: good intentions are rarely the problem. Translating them into everyday innovation decisions is.

My doctoral research explores how strategic design can help shape technologies, organisations and innovation ecosystems that create more equitable futures. The more I read, the less I think the biggest challenge is writing better ethical principles. We already have many of those. The harder challenge is helping organisations make different decisions throughout the innovation process. Who defines the problem? Who isn't in the room? Whose assumptions shape the product? What kinds of evidence do we value? These aren't just academic questions. They're design decisions.

Over the past year, I've been able to explore them from a different perspective while helping to deliver the . Reading this year's applications from founders building responsible AI and emerging technologies for young people reinforced something my research keeps pointing towards: the strongest ventures rarely begin with technology; they begin with a deep understanding of the people and systems they want to serve.

That's the intersection I'm interested in exploring over the next few years, where strategic design, responsible innovation, systems thinking and entrepreneurship meet. Throughout the summer, I'll be sharing one research insight every Monday as my PhD develops. Not conclusions, but questions, reflections and ideas that I'm still working through.

Finally, if you're building responsible AI or an emerging technology that could improve opportunities for young people, applications for the AI and Social Mobility Challenge Prize close in just one week. If you've been thinking about applying, don't leave it until the last minute. The deadline is 20 July: https://www.socialtechtrust.org/ai-and-social-mobility-challenge-prize

One question to leave you with: What's one assumption about technology or innovation you've changed your mind about during the past year?

11/05/2026

Join my online masterclass this Wednesday! This is my first time presenting the thinking behind the concepts and frameworks of ANTIDOTE, so I'm very excited and would love to hear your feedback! 😊

Many changemakers feel conflicted about branding. And they’re right to question it. Traditional branding is often associated with manipulation and persuasion: greenwashing and superficial storytelling, extractive capitalism and endless growth narratives, and manufactured perception rather than real impact. For people working to create positive change, these approaches feel deeply misaligned with their values. But avoiding branding entirely creates another problem: important work becomes harder to understand, support, and sustain.

Our masterclass, for , explores a different perspective. Branding can be reclaimed - not as a tool of persuasion, but as a practice of alignment. This is the philosophy behind the ANTIDOTE Branding Framework. When grounded in ethics, impact, inclusion, sustainability, and accessibility, branding becomes a tool for clarity, transparency, and collective change. It helps changemakers communicate their work honestly so the right people can understand, support, and participate in the impact they are building.

Whether you are a social entrepreneur, nonprofit leader, mission-driven founder, or consultant working with impact organisations, this session will introduce a new way of thinking about branding. One that supports your efforts to create meaningful and lasting change through your work.

🟣 Date: 13 May 2026
🟣 Time: 16:30 CET / 15:30 UK
🟣 Location: Online
🟣 Registration: free to attend, but RSVP is required
🟣 Details: https://www.antidotechangemakers.com/post/reclaiming-branding-for-changemakers

Be the antidote and build movements, stories, and strategies rooted in equity, sustainability, and impact.

05/05/2026

I’m developing a framework for ANTIDOTE to help changemakers better understand the systems their organisations and brands sit within, so branding and strategic design processes can start from a place of clarity. I’ll be sharing an early version in our upcoming masterclass on the 13th of May, and would love to hear what you think. RSVP on Luma!

Before branding or rebranding, take the time to understand the system around your organisation. How you position your work as a changemaker, who you centre, what you choose to say, and what you leave out all reflect deeper decisions about power, relationships, and responsibility. These choices shape how your work is understood, who engages with it, and what becomes possible over time.

A strong brand strategy doesn’t sit on the surface. It brings these underlying decisions into view and aligns how your work is expressed with how it actually operates. Without that, branding tends to drift and become either too generic, too performative, or disconnected from the work itself.

At ANTIDOTE, this is where we begin. We step back, analyse the system surrounding the organisation, and then define branding from that foundation. We’ll introduce this approach in our upcoming free masterclass. Join us!

🟣 13 May 2026, online
🟣 16:30 CET / 15:30 UK
🟣 Free to attend, but RSVP required
🟣 RSVP on Luma: https://luma.com/it75u4lh

We encourage you to submit a question in advance — selected questions will be addressed during the live Q&A. 📩 [email protected]

19/04/2026

As a consultant and founder of ANTIDOTE, I support changemakers - founders, activists, social entrepreneurs and purpose-led organisations - who want to grow their impact without compromising their values.

After years of working across startups, social impact, and international ecosystems, I kept seeing the same tension arise again and again: people doing meaningful work were often expected to choose between integrity and growth. That never sat right with me.

That’s one of the reasons I’m currently building , a collective of impact consultants and a purpose-led strategy studio. We exist to equip changemakers with ethical strategy, accessible tools and collaborative learning spaces, so they can build sustainable ventures without losing sight of what matters most.

Our work currently spans 9 focus areas, including branding, marketing, fundraising, business development, investment readiness, impact strategy, responsible design, tech and AI. Through playbooks, training, events, and tailored advisory services, we support people who want to grow with more clarity, care, and intention.

My approach is grounded in ethics, accessibility and long-term thinking. No growth at any cost, just thoughtful support rooted in positive change for people building things that matter.

If you’d like support, want to explore a collaboration, or are interested in becoming a partner, visit the website or DM me here!

✨ antidotechangemakers.com ✨

26/03/2026

Már csak négy napig lehet jelentkezni a képzésre. A 4x4 órás workshopok tematikája a posztban, de azért ide is bemásolom 😊

ÁPRILIS 17 — Szemléletváltás és értékalapú gondolkodás. Paradigmaváltás, értékfeltárás, purpose-driven leadership, új narratívák és az etikus vállalati működés alapjai.

ÁPRILIS 18 — Purpose-vezérelt márka, kultúra és kommunikáció. Fenntartható márkaépítés, B Corp-szemlélet, etikus marketing, hitelesség, belső kultúra és employer branding.

ÁPRILIS 24 — Felelős üzleti modellek és változásvezetés. CSR–ESG integráció, felelősségvállalás mint stratégia, innováció, rendszerben gondolkodás és szervezeti átalakulás.

ÁPRILIS 25 — Stratégiai design és akcióterv-készítés. People–Planet–Purpose–Profit, hatástervezés, purpose action plan, gyakorlati eszköztár és saját szervezeti stratégiák finomhangolása.

22/03/2026

Please welcome ANTIDOTE 🥰

What is ANTIDOTE? We are a purpose-led strategy studio. We exist to support changemakers with ethical strategy, accessible tools, and collaborative learning so you can build something sustainable without compromising your values. Too often, you’re expected to choose between the two.

Our work spans the areas that changemakers are expected to navigate every day. From branding and marketing to fundraising, impact, and growth. Not in silos, but as part of a bigger, connected picture. Everything we create is grounded in a few core beliefs.

- Playbooks you can actually use
- Workshops and masterclasses that feel relevant
- Advisory that meets you where you are
- Spaces to learn, think, and build alongside others

We work with people across the ecosystem:

- Founders and frontline changemakers
- NGOs, B Corps, and impact teams
- Intrapreneurs working within organisations
- Partners, funders, and collaborators who want to do things differently

Our work spans the areas that changemakers are expected to navigate every day. From branding and marketing to fundraising, impact, and growth, to AI, tech and design. Not in silos, but as part of a bigger, connected picture. Everything we create is grounded in a few core beliefs:

- Strategy should have a conscience. It should be rooted in equity, sustainability, and integrity.
- Access matters. Knowledge should be shared in ways that are practical and affordable.
- Growth should feel sustainable. Not extractive, not overwhelming, and not at the expense of your values.

We know that good intentions aren’t enough. Building something that lasts takes clarity, structure, and support. That’s what ANTIDOTE is here for.

Need a friendly thinking partner?
Looking for strategy playbooks and events?
Want to join the ANTIDOTE Collective?

Get in touch.
[email protected]

20/03/2026

Mit jelent az, hogy , és miért így neveztem el a MOME Openen áprilisban induló workshop-sorozatom?

A “purpose” szót egyre többet használjuk magyarul is, de sokszor teljesen mást értünk alatta. Itthon én leginkább a nagyvállalati marketing világában látom felbukkanni. Gyakran művészeti vagy jótékonysági kezdeményezések támogatásán keresztül jelenik meg, és azt üzeni: ez nemcsak egy PR-kampány; mi tényleg fontosnak tartjuk az innovációt és a szemléletformálást. Ez egy jó irány, de szerintem nem elég.

Nemzetközi szinten a “purpose” inkább azt jelenti, hogy egy szervezet – legyen az nonprofit vagy for-profit – hogyan építi fel a működését az értékei mentén. Nem kommunikációként jelenik meg, hanem döntési rendszerként, olyan alapelvek mentén, mint a fenntarthatóság, inkluzivitás vagy hozzáférhetőség.

A Purpose by Design workshop is erről szól. Nem egy marketing workshop, hanem egy gondolkodásmód-váltásra inspiráló program. Egy biztonságos térben, hazai és nemzetközi példákon, valamint a stratégiai design eszközein keresztül gondoljuk újra azokat az alapelveket, amelyekre a legtöbb szervezet működése épül.

Miről fogsz tanulni? Arról, hogy vezetőként vagy döntéshozóként hogyan tudsz átlépni:

→ a profitközpontú működésből érték- és hatásközpontú gondolkodásba
→ a versenyből együttműködésbe
→ a CSR mint PR eszközből valódi felelősségvállalásba
→ a felszínes márkaépítésből hosszú távú, fenntartható márkába
→ a manipulatív marketingből etikus, transzparens kommunikációba
→ a rövid távú kampányokból stratégiai gondolkodásba
→ az egyirányú kommunikációból párbeszédbe és közösségépítésbe
→ az esztétikát középpontba állító designról a társadalmi és környezeti hatásra tervezett design-szemléletre

A workshopok középpontjában az értékvezérelt szemlélet fejlesztése áll sok beszélgetéssel, közös gondolkodással és különböző perspektívák bevonásával. Ne egy frontális képzésre számíts, hanem egy rugalmas, interaktív folyamatra, ami a csoport tudásához és összetételéhez is alkalmazkodik.

Szeretettel várlak a MOME Campuson!

🟢 Jelentkezési határidő: 2026. március 30.
🟢 Kezdés: 2026. április 17.
🟢 Részletek: https://open.mome.hu/purpose-by-design/

16/03/2026

Áprilisban kezdődő kurzusom vezetőknek és döntéshozóknak kínál lehetőséget arra, hogy megismerjék, miként építhetők be a felelős, etikus és értékvezérelt üzleti, márka- és kommunikációs stratégiák a mindennapi vállalati gyakorlatba.

A 4 napos, interaktív és workshop-orientált képzés során a résztvevők felfedezik, hogy hogyan alakítható ki egy akcióterv, amely konkrét lépéseket kínál a pozitív társadalmi és környezeti hatás megteremtéséhez vállalati környezetben. Gyertek!

// Jelentkezési határidő: március 30.
// Kezdés: április 17.