EarthlySafi

04/05/2026

Long shifts,high pressure and life saving work
We're proud to support the team at the John Hopkins Cardiac ICU - even in the small way.

25/02/2026

Hi everyone 👋🏾
I wanted to introduce myself and share a little about a brand I recently created called EarthlySafi.
EarthlySafi was born from a moment no parent forgets. I trusted a wipe I’d used for years — it said gentle, safe, suitable for sensitive skin. But one day, my daughter had a skin reaction that stopped me in my tracks. Redness, irritation, discomfort.
As someone with sensitive skin myself, I’ve always been careful with ingredients. But that moment made me look even closer at what was actually inside everyday wipes. What I found surprised me — synthetic fragrance, unnecessary preservatives, plastic fibres — all in products marketed as “mild.”
That’s when I decided to create something different.
EarthlySafi wipes are made from 100% bamboo fibre, biodegradable, and thoughtfully formulated for sensitive skin. No harsh fragrance, no unnecessary fillers — just simple, skin-conscious ingredients designed for families who read the back of the pack before they buy.
This isn’t about being perfect or extreme. It’s about being informed and choosing better where we can.
I’m here to connect, learn, and share — especially with other parents navigating sensitive skin, eczema-prone skin, or just wanting cleaner alternatives in their homes.
If you’re someone who checks ingredients too, I’d genuinely love to hear what matters most to you in a wipe 🤍

19/02/2026

What’s inside matters. Pure. Simple. Honest.
Every EarthlySafi wipe is infused with nature’s best skincare —
🍊 Orange Extract to brighten and refresh
💧 Vitamin E to protect and hydrate
🌼 Chamomile to calm and soothe
🌿 Aloe Vera to nourish and restore
No parabens. No plastic. No harsh chemicals — just clean ingredients your skin can trust.

17/02/2026

Earthlysafi created with intention — for real life, real moments, and real responsibility.

Your skin deserves products that genuinely care for it, not just clean it. We invest in serums, creams, and treatments… and then undo it all with wipes filled with harsh, unnecessary ingredients? That doesn’t add up.

Clean should mean clean — for your skin and for your standards.

10/02/2026

Motherhood changed how I saw everything,especially what came into contact with my kids including products that I used on my skin

06/02/2026

We are so proud to share that Earthly has won Gold at the Universal Beauty Awards 2026 for best Personal Care Brand.

Thank you recognising our commitment to clean personal care.

This awards celebrate more than wipes - it's intention, care and doing things differently.

Thank you to our community for believing in what we do.

EarthlySafi is for you 🌿

27/01/2026

If it touches your skin,it shouldn't be a mystery
Our wipes are made with purposeful ingredients,no harsh chemicals or unnecessary ingredients
Your wipes deserve the same attention as your skincare products

22/01/2026

Wipes are one of the most used persinal care products - yet least questioned.
Earthlysafi changes that better ingredients and materials.
Thoughtfully clean care

20/01/2026

Finalist!!!!!
EarthlySafi has been shortlisted for The Universal Beauty Awards 2026.

Built to challenge everyday personal care — with skin-first formulations, plastic-free materials, and products designed for real life.

Proof that clean, conscious beauty belongs on a global stage.

06/01/2026