02/09/2026
Ever walked into a busy networking event and wondered: “Who am I actually supposed to talk to?”
Networking can feel awkward when you’re starting out, especially if you don’t have an established network. But it gets much easier when you have a plan.
Here's how to network with purpose and make it count:
🎯 Selection – Choose events that match your goals and the people you want to meet
📝 Preparation – Research attendees, practice your pitch, and make sure your online presence is ready
💬 Conversation – Start naturally, ask questions, listen, and focus on building genuine connections rather than making a sale
🤝 Continuation – Follow up within a day or two, keep your promises, and stay in touch
Remember: The event itself is only the beginning. The real value of networking comes from the relationships you build afterwards.
Need more advice for both in-person and online networking? Check out our guide for a full list of conversation starters, faux pas and tips for using (and not using) AI. 👇
Discover how to grow your business through networking, with actionable tips on building genuine business connections, in person and online.