GoldDust by Kate Baxter, London (2026)

Helping jewellery designers build beautiful, strong, profitable brands through strategy, design, and marketing
By Kate Baxter, founder of The GoldDust Collective.

10/09/2026

Another day, another time-saving, stress reducing, more-organised feeling resource for GoldDust Collective 💥

Members can now subscribe to a calendar so all the biggest jewellery trade shows and exhibitions are automatically uploaded in their diary, as well as search a live version and organise by month and location.

Click on the link in my stories (and see highlights) for a *limited time* link to the Notion calendar version - all the dates, of all the best jewellery tradeshows, exhibitions and fairs, all in one place ✔️

Because spending less time on *this* kind of thing, means you can spend more time on all the other stuff…

07/09/2026

I recently spoke to a jeweller who has ditched instagram completely when promoting her jewellery business. No posting, no stressing about the algorithm etc, and instead she now just spends a set amount of money on Google ads. Interesting.

Whilst I do firmly believe that you have to nurture all the potential customer facing avenues of your business to grow overall, I think that a good old-fashioned Google ad has been underestimated, which is why I’m bringing you a 2-part Workshop on How to get your Jewellery Seen on Google.

This week we’re back with Google Ads expert Nicole Doughton, who will take us step-by-step through the process of setting up an optimised campaign with a realistic budget for an independent jewellery designer 💎

We’re even using one of our GoldDust members as a guinea pig, so you can watch exactly how to set up a campaign in real time 🧑‍💻

Join us this Wednesday, there’s still time to sign up using the link in my bio above

27/08/2026

Jewellery Brand Business School Mini Series Part 2:

💍 What makes a jewellery brand authentic? Here’s a Case Study to help me explain…

The enduring success of fine jewellery brand Cece Jewellery lies not only with it’s brilliant product, but also with the feeling it manages to convey to us, the customers, through the ‘brand world’ it has created.

This is thanks to it’s founder, Cece herself, who lives and breathes the exact same values and tenets she builds her content, designs, marketing and entire brand aura on.

Cece is clearly everything that her brand represents, and it comes across so clearly and authentically that she attracts a legion of customers who feel and see the world in the same way that she does.

10/10 no notes ✔️

Follow for more jewellery business advice, and part 3 of my Jewellery Brand Business School Mini Series ✨

25/08/2026

I’m so excited to finally share this with you all!

This October all GoldDust Collective members are invited to our Paris Field Trip 🇫🇷

The Field Trip offers an exclusive behind-the-scenes look at how a jewellery trade show works, a chance to meet the Founders, ask them anything, meet the designers and more.

If you’ve ever thought about wholesaling to buyers in Paris, or would like to see how these kind of trade shows work, this is your chance!

Usually strictly reserved for jewellery industry press and buyers, I’ve gained exclusive access for GoldDust members to Melee the Show, a ‘boutique’ style trade show for independent jewellers.

It takes place during the Paris Fashion Week show on Thursday 1st October from 6pm, with an evening of talks and drinks to follow.

💎 The GoldDust Paris Field Trip with Melee the Show
📆 1st - 2nd October
⏰ 6pm - late
🇫🇷 Marais, Paris

If you’ve ever wondered what a Paris jewellery trade event actually looks and feels like, this is your chance…

You can join the Collective from September 1st (we’re closed for August, so French I know) by adding your email to the waitlist, via the link in my bio.

See you there? 🇫🇷🥂🥐

23/08/2026

Jewellery Brand Business School Mini Series 🧑‍🏫 Part 1:

💍 How DO you build an authentic jewellery brand, and what does that word really mean anyway?

As I predicted at the start of 2026, the world is moving towards ‘human-made’ luxury and its own 21st century Arts & Crafts movement.

This is GREAT news for independent jewellers, but how can you capture the authenticity that so many customers are yearning for?

You can start by targeting a niche that you actually identify with. It’s so much easier to sell to a world that you understand, that lights you up, that you are part of or aspire to be part of.

Genuine interests, values and passions will resonate so much more with the right people than if you’re constructing a brand world that you know nothing about.

Follow for case studies and more helping you to decode the business of jewellery✨

02/08/2026

Jewellery business advice you can’t get anywhere else, from the most successful independent jewellers out there.

Listen now to the GoldDust podcast, link in my bio or comment ‘pod’ in the comments to get the link direct to your inbox 🎧

Address

London

Website

http://www.katebaxterstudio.com/

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