Posoka Studio

08/07/2022

Read the full story here:
https://www.behance.net/gallery/147454323/MOTO-PFOHE-Identity-UIUX-Brandbook
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We are excited to share with you our work on rebranding Moto-Pfohe, leader on the automotive market in Bulgaria.

The objective of this project was to unify and showcase all sub-brands and services in the portfolio and to work on improving the company’s digital assets, in order to provide optimal user-experience on the corporate website, service websites and mobile app. With this new look & feel, we repositioned Moto-Pfohe as a full-scope auto service provider, addressing the needs of car drivers across the country.

The new identity will be out with the launch of the app and update of digital assets, to be followed by transformations of physical spaces shortly after.

Read the full story here:
https://www.behance.net/gallery/147454323/MOTO-PFOHE-Identity-UIUX-Brandbook

BG
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С радост споделяме работата си по ребрандирането на Мото-Пфое, един от лидерите на българския автомобилен пазар.

Наша задача беше да обединим и покажем всички услуги в портфолиото на компанията, за да запознаем потребителите с възможностите, които компанията предлага и да улесним преживяването им в дигитална среда.
Новата идентичност препозиционира Мото-Пфое като нещо повече от автомобилен търговец - бранд, предлагащ пълния спектър от услуги за българския шофьор.

Скоро предстои излизането на мобилното приложение, както и трансформация в уеб и физическите обекти.

Разгледайте още от проекта тук:
https://www.behance.net/gallery/147454323/MOTO-PFOHE-Identity-UIUX-Brandbook

30/05/2022

An can struck at any place or time and you can't let it slip. Indeed, getting keeps you and resourceful. Here's how we structured our into a neat approach, using the tools we had handy.

24/05/2022

(English below)

В деня на българската азбука, просвета и култура отправяме призив за по-широко ползване на българската кирилица в уеб и печат.

В нея малките букви са обли, с много горни и долни дължини, по подобие на ръкописното им изписване. От друга страна, типографското изписване на малките букви в руската кирилица следва формите на главните букви.

Днес руската кирилица е най-разпространена, а много от шрифтовете на пазара не предлагат българска кирилица. Оказва се, че масово четем текстове на български език с руски букви. Същевременно българската кирилица подпомага възприемането на текст и ни помага да четем по-бързо.

Нека бъдем верни на корените си и да ползваме българските букви с гордост!

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Today Bulgaria celebrates its alphabet and cultural enlightenment. On this special day, we want to call out for a broader adoption of Bulgarian Cyrillic in print and web.

Its lower-case letters are round and often have upper and lower lengths, taking after their handwritten form. On the other hand, Russian Cyrillic differs typographically, as its lower-case letters follow the capital letters' shape.

Today, the Russian Cyrillic is most widespread and many fonts on the market don't support a Bulgarian Cyrillic version. It turns out we frequently read text in Bulgarian, written with Russian letters. Meanwhile, perceiving text in Bulgarian Cyrillic is easier and helps for faster reading.

Let's be true to our roots and use our letters with pride and diligence!


#24май #българскакирилица #пишинабългарски

19/05/2022

(BG below)
We had the pleasure of developing the identity of a new cultural space in the town of Byala. We worked closely with Byala Municipality to uncover their vision of the complex and the purpose it serves the local community. As a result, we developed a vibrant visual language that reflects the mission of the complex: giving wings to future generations by paying homage to the region's rich history. We built a communication strategy and developed Art Center Byala's website to ensure locals and tourists won't miss the chance to visit. Read the full story on our Behance or website.

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БГ:
Имахме удоволствието да разработим идентичност за ново културно пространство в град Бяла, Русенско. Работихме плътно с общината, за да открием тяхната визия за комплекса и как ще послужи на местната общност. Като резултат, развихме ярък визуален език, който отговаря на мисията на комлекса: да окрилява бъдещите поколения, отдавайки почит на богатата история на региона. Създадохме комуникационна стратегия и уебсайт, за да сме сигурни, че посетителите няма да пропуснат културния център. Прочетете цялата история в нашия Behance или в сайта ни.

The project's objective was creating brand identity, visual branding and communication strategy for a new cultural center in the town of Byala, Bulgaria. The place offers visitors a wide range of entertainment and education activities: regional museum, wa…

10/05/2022

Here's a project we did a while ago that was fundamental to shaping the concept of what we do. Our task was to improve the overall atmosphere of a neighborhood grocery shop. That's ultimately what we achieved, but we went through a bit of digging to find the true soul of this place and to bring it to life.

We came up with the name Фермерь (The Farmer), placing the owner at the heart of the brand and emphasizing local production. The visual language was juicy fresh: clean logo for clean products, naturally attentive to details, as the wheat detail in the first letter, in the company of natural materials.

We reorganized the shop area, taking out all unnecessary details, we set up the signs and accessories, designed the print materials and gave some customer service tips. The process inspired us to always dive below the surface and spare no efforts to uplift a business to its full potential.

Read the full story here: https://posoka.studio/groceries-branding-logo

28/01/2022

*** English and link below ***
За нас е чест да видим логофолиото с проектите ни за 2021 г. сред избраните на първа страница в Behance e 🍾✨🥳 Страхотно е да получиш признание за работата си дизайнерската общност! 😁🙏😎

Линк към проекта тук: https://bit.ly/3rarln7
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We are honored to have our 2021 logofolio featured on Behance 🍾✨🥳 It feels awesome to have your work appreciated by the design community! 😁🙏😎

The project: https://bit.ly/3rarln7

21/01/2022

Ще се радваме да се видим в instagram:
https://bit.ly/3fH8kCd
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We'd love to see you in instagram too:
https://bit.ly/3fH8kCd

17/01/2022

С малко закъснение - годишното ни логофолио (2021) :)
link: https://bit.ly/3GBc3wO
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A bit late - our annual logofolio (2021) :)
link: https://bit.ly/3GBc3wO

23/12/2021

We wish you warm and happy holidays! :)

Cheers from the crew!

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Пожелаваме топли и щастливи празници! :)

Поздрави от екипажа!

30/11/2021

It's always great to see your brand live. Especially when its a product, especially when shot by amazing product photographer. Thanks !

29/11/2021

Here is some presentational collateral. More about the project in the previous post.

08/11/2021

Here are some brand assets from our last posted project. More about you can learn in the previous post.

Credits for the great UI/UX designs to Kasper Dolk from .co !

What stands behind the logo and dropped out versions in the next post.