12/12/2025
When Antonia Halse Rojas launched Material Productions (.productions), it wasnât a traditional business move - it was a reclamation of energy, instinct and pace. After years producing campaigns for ITV and Sky Sports, she reached a point many solopreneurs know well: earning well, but spending everything on recovering.
What came next was a shift into work rooted in care and clarity:
âł âEmergent Futuresâ coaching
âł Group acupuncture sessions
âł A commitment to only work in ways that support a regulated nervous system (âIâm not diverting from a regulated baseline ever again.â)
Her story in this monthâs Solo Stories is about all the moments that changed her direction: sudden grief, a move to Mexico, stepping out of consultancy, trusting her instinct (âItâs like a hot-and-cold game - you move around and feel where itâs warmerâ), and choosing collaboration over pushing through alone.
She also shares the quiet truths behind solo work: divesting from what doesnât fit, designing work that actually supports your life, checking capacity honestly, and the privilege - and responsibility - of building differently.
You can read Antoniaâs full story in the Solo Together newsletter.
Link in âs bio.