Global Ecom Solution

09/03/2026

🔥 Hot Take Alert 🔥

Broad match is the MOST underrated match type in Amazon PPC 🚀

I know, I know... some of you are thinking, "Broad match is a waste of money." "It just spends on garbage keywords." "I turned off Broad and my ACOS improved immediately."

But here's the thing: Broad match isn't meant to be judged on ACOS alone 💸. Its job is to be your R&D department, finding hidden gems and new opportunities that you can then promote to Exact match.

Think of it like this: you don't judge your R&D team on this quarter's profits, do you? 😊

So, what's the problem with Broad match? It's usually one of these four things:
- No negatives (hello, wasted ad spend! 🙈)
- Mixing Broad and Exact in the same campaign (polluting your data 👀)
- Judging Broad on the same ACOS targets as Efficiency campaigns (apples and oranges 🍎🍊)
- No graduation process (leaving good terms stuck in Broad forever 😴)

Fix these issues, and Broad match becomes your best source of new winners 🚀.

The sellers who dominate their category long-term aren't the ones with the tightest Exact campaigns... they're the ones with the best discovery-to-efficiency pipeline 📈.

Broad match is the engine of that pipeline 🚂.

Agree? Disagree? Let's discuss! 💬

21/02/2026

Amazon has 500,000 active sellers.

Just 7,760 of them generate half of all revenue.

That's 1.6% of sellers controlling 50% of a $300 billion marketplace.

And here's what makes this stat even more shocking: two years ago, it took 15,000 sellers to hit that same threshold. The top of Amazon is getting smaller, faster.

What's driving this "Great Compression"?

Rising fees. Tariffs. Advertising costs that punish anyone without deep pockets. The sellers who survive aren't just hustlers anymore. They're operators with capital, systems, and scale.

A few numbers that should stop you mid-scroll:

• 111 sellers = 10% of all Amazon 3P revenue
• 1,020 sellers = 25% of all Amazon 3P revenue
• The average seller in the top tier now does ~$20M/year, more than double what they did 3 years ago

This isn't just an Amazon story. It's a warning for every brand, agency, and entrepreneur playing in e-commerce today.

The window to compete without serious infrastructure is closing.

Are you building for the marketplace that exists, or the one that existed 5 years ago?

05/02/2026

How to Start Wholesale on Amazon (Without Wasting Time or Money)

When I first dipped my toes into wholesale, I had no clue what I was doing. No fancy courses, no expensive coaches — just me, Google, and a whole lot of trial and error.

This post is for the people who are in the same spot I was in: ready to get into wholesale, but overwhelmed by all the noise.

My goal is to lay out the process in a way that’s practical, honest, and beginner-friendly— without all the fluff. Think of this as your startup checklist, strategy guide, and reality check all rolled into one.

Step 1: Choose a Niche You Actually Understand

Start by picking a category you're at least somewhat familiar with. Why? Because in wholesale, you’re not inventing a product — you're reselling existing ones. And if you don’t know the difference between two similar-looking items (e.g., synthetic vs. conventional motor oil), you could end up selling the wrong thing and having your listing shut down by Amazon after a return or complaint.

Stick with what you know, or at least what you're curious enough to learn.

Step 2: Analyze the Market (the DIY Way)

Open up Amazon in a browser (Chrome is fine), and start looking at listings in your niche. Don’t just chase best sellers — look for brands that are doing okay** (middle-of-the-pack BSRs), and sellers that aren't Amazon or massive resellers with 10,000 reviews.

Focus on:

* Smaller 3P sellers
* FBA sellers with >95% feedback
* Listings with solid but not insane rankings

Make a list of the brands that pop up more than once. Patterns will emerge. That’s your first batch of potential targets.

# Step 3: Reach Out to Brands Like a Pro (Not a Random Gmailer)

Once you’ve got a shortlist of brands, go to their official websites. You’re looking for either a wholesale application or a way to contact them directly.

When you email, **don't use something like** [**[email protected]**](mailto:[email protected]). Spend a few bucks and get a real domain name and email — something like `[email protected]`. You can set this up for under $20 using GoDaddy or Namecheap.

Your email should be short and direct

Don’t get discouraged if only a few reply. Wholesale is a numbers game — and following up is half the battle.

**If you are stuggling finds suppliers you can always buy a lead list. When doing this it's best to use one that has a members limit like:** [**oasource.com**](http://oasource.com)

# Step 4: Expect Pushback — and Be Ready to Pivot

Many brands will say things like:

* “We don’t allow Amazon sellers”
* “You need a physical storefront”
* “We only work with established accounts”

That’s normal. Some sellers go as far as renting space or partnering with a local store just to get in the door. But honestly? If you're just starting out and don’t have a retail location, it's okay to walk away. Move on to the next lead — there are thousands of brands out there.

# Step 5: Score a Distributor List — Then Go to Work

If a brand shares [**a list of authorized distributors**](https://garlicpressseller.com/amazon-wholesale-distributors-supplier-lists/) (or just one), that's gold. Now your job is to:

1. Research each distributor
2. Reach out with your reseller cert and professional contact info
3. Start applying for accounts

**Pro tip**: Keep track of everything in a spreadsheet — who you contacted, what they said, and whether they offer price tiers, MOQ, and shipping to FBA.

Ask questions like:

* “Do you have a minimum order quantity?”
* “Are Amazon sellers allowed?”
* “Can you ship directly to an FBA warehouse?”

This shows you’re serious and saves time down the road.

# Step 6: Product Research (Now the Real Work Begins)

Once you’re approved, **request their product list** — preferably as a flat file, CSV, or Excel sheet. Many will send you a massive spreadsheet with thousands of SKUs.

Now comes the grind. You’ll need to match UPCs to ASINs (you can use software or tools like , Tactical Arbitrage, etc.). Most products won’t be profitable — that's totally normal.

You're not looking for thousands of winners — just a few solid ones to start.

# Bonus: Brand Analysis Tactics

Here are a few extra strategies to help you dig deeper:

* **Brand Saturation Check**: Look up the brand on Amazon. If you only see one seller or just Amazon itself — skip it. But if there are a mix of 3P sellers and FBA listings, it’s probably a green light.
* **UPC Anomalies**: Sometimes your distributor’s photo matches the Amazon listing but the UPC doesn’t. That might mean the listing was created manually — and it could be a niche opportunity other sellers missed.
* **Focus on Brands, Not Just Products**: Look at which brands appear most often in your distributor’s catalog and prioritize those for analysis.

# What About Ungating?

Here’s the good news: if a brand or distributor sends you a proper invoice (with your business name, item details, and quantities), you can use it to[ **request ungating**](https://garlicpressseller.com/how-i-got-ungated-on-amazon/) in certain Amazon categories or brands. Just make sure you order 10+ units and that the invoice matches Amazon’s format. That one order could open up an entire category for you.

General How I Got Ungated on Amazon Garlic Press Seller December 19, 2024 6 Comments Ungated? What Does That Mean? When I first started selling on Amazon, I had no idea what “ungated” meant. Essentially, Amazon restricts certain categories, brands, or products to ensure quality and compliance wi...