30/01/2025
This Cost Me Millions in Enterprise Sales
Sending 100-200 emails per day from one email account
(I know some of you send thousands 👀)
Simply put - YOUR PROSPECTS DON'T SEE YOUR EMAILS
Here’s why:
1. Domain Health Impact
- High volume from a single source is more likely to trigger spam filters
2. Increased Bounce Rates
- Higher send volumes from one account typically lead to more bounces
3. Risk of Blacklisting
- High volume sending from one account increases risk of getting blacklisted
4. Lower Engagement Rates
- Mass sending from one account often results in lower recipient engagement
- Low engagement signals to email providers that your messages may be unwanted
- Poor engagement metrics hurt deliverability
5. Spam Filter Triggers
- Email providers are more suspicious of accounts sending 100+ emails daily
- Can result in more emails landing in spam folders instead of inboxes
Here’s what to do instead
- Use multiple email accounts under separate domains. Eg .co.uk, .org, .io
- Send Max 35 emails per email account
- Verify the emails you are sending to using MillionVerifier to reduce bounce rates
- Personalise outreach to boost engagement
- Automate emails to send every 10mins instead of all at once. - I like to use Instantly.ai for this
- Check your email health weekly with Mail-Tester
