31/03/2026
Same information. Same opportunity. Same moment in history.
In 2008, as the global economy collapsed, governments everywhere looked for a way out.
Green technology was a strategic bet.
But as budget deficits grew, the US and Europe lost their nerve (and interest).
They chose austerity instead.
China on the other hand doubled down.
They've invested trillions and built a clean tech manufacturing base from the ground up.
Today, China accounts for around 70% of global manufacturing across the six core clean technologies.
It would be an understatement to say it worked.
Yet the outcome was available to everyone.
The difference was conviction.
The willingness to hold a long term position under short term pressure.
To think in decades when everyone around you is thinking in quarters.
The leaders who create the most value, for their organisations, their teams and their own lives, are rarely the most talented in the room.
They're the ones who decide what matters.
And don't abandon it when it gets hard