27/05/2026
Affiliate marketing content works best when the reader already has a clear reason to click.
Some posts are made for learning.
Others are made for decision-making.
And decision-making content usually converts better.
Here are 4 affiliate post types worth using:
1. Comparison posts
Help readers choose between two options.
Example: “Xero vs QuickBooks for UK Small Businesses”
2. Review posts
Focus on one product, tool, or service.
Example: “Is Shopify Worth It for a UK Online Store?”
3. Best-of lists
Shortlist multiple useful options in one place.
Example: “Best Business Bank Accounts for UK Startups”
4. Problem-solving guides
Start with a practical problem, then recommend a relevant solution.
Example: “How to Track Affiliate Income as a UK Sole Trader”
A simple rule:
Do not build affiliate content around random products.
Build it around the reader’s decision.
→ What are they trying to compare?
→ What are they trying to fix?
→ What are they trying to choose?
That is where affiliate content becomes more useful.
We have covered the full process in our guide on how to start affiliate marketing in the UK:
You can start affiliate marketing in the UK by choosing a profitable niche, joining affiliate programmes, creating content, and meeting tax rules.