08/03/2026
Traditional SEO is no longer enough in an AI-driven world. Keyword rankings, backlinks, and page optimisation were built for a different era. AI search systems evaluate brands differently — and most businesses haven't adapted yet.
I've written about why this is happening and what to do about it. 👇
For years, the SEO playbook was straightforward. Target the right keywords, optimise your pages, build backlinks, and watch your rankings…