Agenda Adapt

31/10/2023

Excellent read from Forbes magazine 📖

Gaining an investment when starting your e-commerce store is advantageous but not necessary. Lots of start-ups are now beginning as side-hustles or passion projects with little to no starting capital.

It's certainly possible. Click below to read more ⬇️

Launching an e-commerce business without major investments is entirely feasible with the right approach.

26/10/2023

Skai has been fundamental in helping us to scale and grow our Amazon Advertising business. The audit tool is one example of Skai’s ability to simplify lengthy and manual processes when managing Amazon Ads.

Not only did we see an improvement of at least 5% in our ROAS with regular auditing, but the tool saves around 1 and a half hours per client per week in checking and managing an account!

23/10/2023

If you're an Amazon vendor looking to exceed next year's targets, this post is for you. Start your 2024 planning now!

In the next few months you will be contacted by your vendor manager so you need to be ready. Understanding your retail metrics and how you influence them is key.

You also need to consider the below...

🟢Your growth aspirations.
🟢Catalogue mix and how you can influence ASP and Net PPM.
🟢Amazon Net PPM targets.
🟢Your margin requirements.
🟢NPD pipeline - Including Amazon exclusives.
🟢Cost price increases.
🟢Operational efficiencies - Flex, PICs, Pallet ordering etc.
🟢Outstanding chargeback value (at line level detail).
🟢Centralised account management model to support Amazon Pan EU focus.

Don't underestimate the power of planning well in advance. It can make all the difference towards exceeding your 2024 goals!

20/10/2023

Do you have plants in your office? 🌱

Numerous scientific studies have proven the positives of having more greenery in your workspace.

🌱 They help to reduce stress
🌱 They help to increase productivity
🌱 They clean the air
🌱 They can boost creativity

17/10/2023

Implement cost price increases with Amazon with confidence! 💸

As an Amazon vendor, it's inevitable that you will need to increase your costs to maintain your margin and/or ensure price alignment across channels. When communicating price increases to Amazon, stick with your proposed increase throughout the discussion.

It is needed to maintain your profitability.

🔴Do not negotiate on the increase communicated, you are only impacting your bottom line.
🔴On the flip side don't be tempted to push through a price increase on Amazon for the sake of it. Your Net PPM will suffer and this will end up costing you more in the long run.

When considering your rationale for implementing a CPI, remember the value you bring...

⭐Product Innovation
⭐Content Excellence
⭐Advertising (Search & Display)
⭐Resource (in-house, outsourced or hybrid)

Leading and growing a profitable and sustainable Amazon performance is not cheap, so if you need that price increase, stick to your guns.

16/10/2023

Country Living magazine have done research into the top 20 best-selling toys on Amazon for boys and girls.

There are some surprising toys that have become popular in 2023.

Read the full article: https://buff.ly/45S4YnR

13/10/2023

❌ Trying to force Amazon into your existing business processes is unlikely to be successful...

Amazon is very different to a traditional retail and wholesale account. Operationally they are complex, whether it's product labelling, multiple shipping locations, erratic orders, or the sheer size of the catalogue.

Commercially, the emphasis is on you as the vendor/brand owner to create momentum on your products and build a sustainable and profitable long-term business. Amazon will not do this for you.

Know your commercial levers and lean on them to drive your business..

⭐ Product
⭐ Content
⭐ Advertising
⭐ Promotions

If you are an established brand off Amazon and looking to launch on Amazon, please consider this... If you were launching your business now to maximise your Amazon opportunity how would you do it? The answer is nearly always different to how you currently serve your current accounts.

11/10/2023

As an Amazon seller, you can use SEO tactics to:

🛍️ Drive more traffic to product listings
🛍️ Increase product and brand visibility
🛍️ Boost conversion rates and sales growth

As more visitors buy products, conversion rate grows. Use conversion rate as a Key Performance Indicator (KPI) for measuring the impact of your SEO efforts.

To learn more about how Amazon SEO can boost your product sales get in touch with us!

☎️ 0161 835 3556
📩 [email protected]

09/10/2023

Good use of keywords or a mistake?

Stationery is not stationary...

PS we hope all the station𝗲𝗿𝘆 brands enjoy strong BTS sales!

05/10/2023

So Amazon's Prime Video are implementing ads from early next year, and users will need to pay in order to opt out of being served ads.

We're unlikely to see subscription increases in 2024, but Prime Video users can avoid ads by paying extra. The opt out option will exclude live events (sports) where ads will continue.

The additional cost is around £2.50 in the UK. Hardly unexpected given the growth coming from Amazon Ads. Although interesting timing with the cost of living crisis - we wonder what impact this will have on Prime subscriber numbers...

04/10/2023

If you would like to know more about how our Amazon services can help your business, get in touch.

☎️ 0161 835 3556
📩 [email protected]

02/10/2023

Managing multiple products for advertising campaigns can be tricky AND time-consuming!

Here's how we've revolutionised our clients' Amazon Ads campaigns!

Skai's Audit Tool helped Agenda Adept keep up with clients’ constant change in advertised products. Read our case study to learn how campaign performance improved.