Baby2Sleep

Baby2Sleep Making Sleep Education accessible and affordable to every parent from pregnancy through to children turning 6 years old.

Helping parents to feel seen for the first time and validating their feelings. £7pm to join the Sleep Well, Live Well Membership I am a mum of 2 girls, Sofia (6) and Alyssia (2), and a Holistic Sleep Coach who has trained under Lyndsey Hookway through BabyEm. My own experience with severe sleep deprivation has led me to study sleep and behaviour in order to support my own children, along with supp

orting other families who may be struggling due to their own baby or child's difficulty to sleep well. I do this by supporting the parents by increasing their knowledge and by using positive and responsive strategies to help the whole family get a good nights sleep. I have won Theo Paphitis's SBS award, Jacqueline Gold's WOW award, I am Twitters Queen of Developing Bonds, and twice winner of Lux Life Magazine's Most Trusted Baby Sleep Coach, UK 2020 and 2021 for my online courses. I have also been featured in the Manchester Evening News, The Sue Atkins Podcast, BBC, ITV, GB News, Metro News with more to come. I not only support parents who already have their children, but I am now in a position to be able to offer support to expectant parents to help them through birth, and prepare them for what is to come in the first 6 months after having a baby. I have a range of support, both online and personalised one to one support, and am also available to speak at events. Online Courses:

Newborn - What to expect in the first 6 months £39

6-24 months - Build Your Own Sleep Plan with 2 months online support included £99

20 months to 6 years old - Child Behaviour and Sleep Support Guide with 2 months online support included £129

There is a deliberate cross over in ages on the courses. If you have a 22 month old who has always struggled with sleep, you would start with the Sleep Plan, if your 22 month old's sleep issues are new, you would go with the older course. If you need more hand held personalised support, this is £399. Knowledge is power, and if I can empower you to feel secure in what you are doing and why you are doing it, help you introduce positive strategies to help develop and strengthen your bond while improving sleep, then I am doing something right. You don't have to leave your baby or child to cry alone, you can support them to sleep well by understanding their individual needs and meeting them. I have free resources on my YouTube channel, please feel free to subscribe so you get notified of new videos https://www.youtube.com/c/Baby2Sleep

You can also access my online courses and download my FREE eBook on sleep conducive bedtime routines at https://shop.baby2sleep.co.uk

You can find out more about working me on a one to one basis at www.baby2sleep.co.uk

If you would like me to come into your work place, or would like me to talk at any events, please drop me a message or email me at [email protected]

17/05/2026

Super proud mum moment today.

Sofia has been entering competitions for a couple of years now and never placed.

She’s usually focusing on musical theatre and Disney, but this time, we thought of trying pop, and a song that suits her personality.

She loves the dark side of life, and isn’t really the bright eyed type of performer.

So we went with Christina Perri Jar of Hearts.

Circumstances meant she only got 2-3 singing lessons to have a go at this, so I ended up becoming a bit like her teacher (but you don’t want to hear me sing), and just told her to be herself and no-one else.

Just perform like she feels every word, and just be herself.

She went and smashed it. 16 in her category and she came 4th at

She was gutted yesterday when she didn’t place singing Little People from Les Miserable, but as I’ve said, she isn’t that perky, plucky kind of character.

This was her.

Super proud mum moment.

Thank you for giving her the confidence to shine on stage, and to who has been teaching her for nearly 2 years. She has come on so much.

We’re really excited to officially launch our new pre-recorded Employee Wellbeing Workshops.This collaboration between m...
14/05/2026

We’re really excited to officially launch our new pre-recorded Employee Wellbeing Workshops.

This collaboration between myself and Sam Flynn was created for one simple reason:

We know not every business has the budget for large-scale wellbeing programmes, bespoke training packages or ongoing coaching support.

But that shouldn’t mean employees miss out on support altogether.

We also know that many businesses are interested in topics like sleep and digital wellbeing, but understandably want a more accessible way to test engagement and understand whether this type of support is right for their teams before investing further.

So we wanted to create something flexible, affordable and genuinely useful.

The workshops are pre-recorded, ready to download and can be shared internally with employees to watch around work and home life.

Current workshops available:

💤 Sleep & Wellbeing Workshop with Nicole Ratcliffe
A 35-minute session exploring:
• Why sleep is so important, yet so hard to achieve in modern life
• What actually happens when we sleep
• Signs and impact of poor sleep and chronic sleep deprivation
• Practical strategies to support better sleep

📱 Digital Wellbeing Workshop with Sam Flynn
A 25-minute session focused on:
• Digital overload and nervous system fatigue
• Boundaries with technology
• Reducing distraction
• Switching off in an increasingly connected world

Pricing:
• £300 individually
• £500 for both workshops

Businesses can keep the workshops long-term for internal employee use, and we can also add company branding and logos if requested.

This feels like such an important step in making wellbeing support more accessible for smaller businesses, growing teams and organisations wanting practical support without huge costs attached.

If you’d like more information, feel free to message me or Sam Flynn

Sleep is a waste of time.Until you realise it’s the thing that gives you your time back.Before children, I was high-flyi...
12/05/2026

Sleep is a waste of time.

Until you realise it’s the thing that gives you your time back.

Before children, I was high-flying in my career. I had energy. Focus. Drive. I loved my job, earned good money, had a social life and could keep up with the demands of life around me.

Then severe sleep deprivation hit after becoming a parent.

And it completely changed who I was able to be.

I became forgetful.
My confidence dropped.
Simple tasks took longer.
My ability to regulate emotions changed.
My performance dropped dramatically.

Eventually, I lost the career I had worked so hard to build.

Not because I suddenly became incapable.
Not because I stopped caring.
But because chronic sleep deprivation impacts every part of how we function as human beings.

The irony is that so many of us are unknowingly treating sleep like the least important thing on the list.

“I’ll just stay up and finish this bit of work.”
“I’ll get up earlier and squeeze more into the day.”
“I’ll sort the kitchen before bed.”
“I’ll answer a few more emails.”
“I’ll catch up tomorrow.”

We sacrifice sleep believing it will help us gain more time, become more productive or stay on top of life.

But poor sleep quietly steals time from us in ways we don’t immediately see.

Tasks take longer.
We make more mistakes.
We lose focus.
Our patience shortens.
Decision making becomes harder.
Everything feels heavier.

I saw this first-hand in a workplace sleep study with the Atlanta Group.

One employee had been so sleep deprived from disrupted family sleep that tasks were taking her 3-4 hours to complete and required a second person to check her work.

After improving the family’s sleep and finally getting proper rest herself, the exact same tasks dropped back down to just 1 hour.

That is over a 200% productivity increase created purely through sleep.

Sleep didn’t take time away from her.

It gave her hours of her life back.

This is why I talk about sleep so passionately in workplaces, parenting, mental health and wellbeing.

Because sleep is not laziness.
It is not weakness.
And it is not “doing nothing”.

Sleep is the foundation that everything else is built on.

And in a world obsessed with squeezing more into the day, maybe the most productive thing we can do is stop stealing from the very thing that allows us to function well in the first place.

What’s more, myself and Sam Flynn have some very exciting news to share to make sleep education and digital wellness much more accessible and affordable for your employees.

If you want to find out more before we launch, drop a ‘sleep’ comment below and I’ll share what we are doing.

Absolutely cracking day at the Who Awards.I went as a finalist and didn’t win, but honestly, that’s never why you go to...
09/05/2026

Absolutely cracking day at the Who Awards.

I went as a finalist and didn’t win, but honestly, that’s never why you go to events.

You go because you leave inspired.

Before stepping into this world, I always struggled around other women. I spent years being bullied, belittled and made to feel small, so I never felt like I belonged in rooms like this.

But this room is different.

It’s full of women building businesses with purpose. Women with stories. Women rebuilding themselves after trauma, burnout, grief, discrimination and impossible odds.

Women fighting for something bigger than themselves.

Since attending my first awards in 2024 and meeting incredible women like Kerry Boland and Emma Lee Hewitt, I’ve realised just how much women are capable of when we stop shrinking ourselves.

Because we’ve been taught for years that men build businesses and women have “side hustles”.

Men get investment.
Women bootstrap.

But women are building incredible things while carrying families, caregiving, trauma, exhaustion and societal expectations on their backs.

And right now, as women’s rights and voices feel increasingly under threat globally, spaces like this matter more than ever.

We need women who speak up.
We need collective voices.
We need male allies who help amplify us.

Because the direction the world is heading in is not the future our daughters deserve.

Thank you Sandra for creating spaces where women can connect, be heard, feel safe and rise together.

And lovely catching up with so many brilliant women throughout the day ❤️

Wow, I really need to get better with selfies. 😂Today I’ve been back at Kia UK Limited running a session on sleep and he...
07/05/2026

Wow, I really need to get better with selfies. 😂

Today I’ve been back at Kia UK Limited running a session on sleep and healthy habits.

I won’t lie, being invited back to run another in person session for them was really quite validating. The last time I was there was October 2024 and it was a session on sleep and burnout.

Thank you to Kira Depal for inviting me in to run this session for your teams.

You might not know it, but every time I run a session, I worry.

I worry that it’s not good enough.

I worry that I’m not good enough.

I worry that it might not land and that I may be a bit much, or a bit boring.

I get this feeling even more when I run bespoke sessions, because the truth is, every bespoke session has been created with the company and the people joining in mind, and I have never ran it before.

Every bespoke talk is brand new, and I can only hope I run to time because engagement is really important to me, and you never know how engaged your audience will be.

Luckily I didn’t need to worry today, and to be honest, all the sessions I have worried about, I didn’t need to. I just think it matters because I truly care.

Every session matters.

Every person in that room matters.

It matters to me that I get to really help people improve their sleep and overall wellbeing without it feeling overwhelming.

We also allowed time for people to join me after for one to one chats if they wished to, and I got to have a great conversation with one of the guys.

He even said that he wasn’t sure he would enjoy the session, and worried about whether it would put him to sleep, but that he didn’t need to as I had him throughout the session. Phew. 😮‍💨

Kira has a whole health and wellbeing plan set up for the year, and honestly, the work she is doing with Kia to support the teams is exceptional. They are an amazing company to work for, and the employees told me that aswell.

If you haven’t yet had a session on sleep in your workplace, drop me a message, and let’s have a chat.

A third of the adult population are sleep deprived, so it’s a topic that really does need addressing, and it is absolutely not just wellbeing washing, it’s essential if you want your workforce to thrive.

05/05/2026

The have today released their findings from their undercover investigation into the Baby and Child Sleep Industry.

An industry that IS NOT REGULATED, but desperately needs to be.

Someone can do a one day course and call themselves a sleep consultant, and start charging desperate families money to help them with their little ones sleep.

These ‘experts’ who whole heartedly admit they have no training have been on TV programmes like This Morning and have had multiple books published. They look reputable and trustworthy.

But…

…the advice they give is to put newborns to sleep on their tummy.

To put rolled up towels and loose muslins in the cot with a new baby.

They make recommendations to cut out dairy, or stop breastfeeding without referring to anyone medical for investigation.

They have been charging hundreds of pounds to provide dangerous sleep advice, advice that goes against everything we are taught about safer sleep, and putting babies at risk of SIDS. Cot death.

There are some incredible consultants out there who have done the work, who have done the training, and know what lane they are working in.

Personally I would never dare suggest anything medical. I know the red flags, because I’ve been taught them, and I know when to suggest someone speaks to their GP or midwife for checking over or asking further questions, but it is not a sleep consultants job to diagnose anything medical. Especially when they haven’t physically seen the baby or been in the same room as the baby. Even in those situations, someone who does have medical training shouldn’t be diagnosing, as a diagnosis requires a medical professional to physically see and check the baby over.

This clip was taken from my TEDx talk in March 2026, where I state what I’ve said for years. The sleep industry is not regulated. Training is not consistent. But it needs to be.

Hopefully after this by , it will start to move in the right direction.

There’s something ironic about the fact my recent sleep deprivation became the downfall of my investment pitch to create...
29/04/2026

There’s something ironic about the fact my recent sleep deprivation became the downfall of my investment pitch to create preventative sleep infrastructure.

There I was, talking about how sleep deprivation had previously cost me my career, how exhaustion has become normalised in society, and how I plan to change that, and then my mind went blank.

For nearly two weeks, my sleep has been poor.

Nothing like the relentless sleep deprivation I experienced as a new parent, but enough to impact me badly.

I’m older now, and I really struggle when I don’t sleep properly.

Yes, I run a business helping people improve their sleep. I’m scaling that business and building something much bigger.

But at the same time, I’m also a mum to two young girls.

In 8 days, I had 4 trips to A&E, 2 out-of-hours doctor appointments, and 2 GP appointments, while juggling the usual chaos of parenting, running workshops for clients, and preparing for the biggest pitch of my life. Oh, and my own sickness bug slap bang in the middle of it all.

Then, on the motorway on the way to pitch, a stone hit my windscreen, causing a crack that now needs a full replacement.

So instead of rehearsing, I was dealing with that.

And then, mid-pitch, while explaining just how serious sleep deprivation is and why we need systemic change, my brain froze.

Totally blank.

The room was incredibly supportive, and I kept going until the very end. Luckily during the Q&A, I was absolutely fine.

But it made something very clear.

If 11 days of poor sleep can impact me that much, what’s happening to the people silently struggling every day?

Those with young children.

Those caring for loved ones.

Those living with chronic pain, illness, menopause or andropause.

1 in 3 people are sleep deprived.

There is nothing clever about functioning on 5–6 hours of sleep.

I’ll recover from this.

But who is helping the people living like this long term?

If you can see the benefit in investing in preventative sleep health infrastructure, or you are an employer that wants to support their employees, let’s chat, because this way of life cannot continue to be the norm.

22/04/2026

2 construction workers die by su***de every day in the U.K.

We cannot talk about mental health without talking about sleep.

When poor sleep is costing lives, and costing the UK economy £40 billion every single year, should we be doing something about it?

Love to hear your thoughts.

You can listen to the whole TEDx talk ‘Exhaustion is a Public Safety Crisis’ by following the link in my bio or tonight’s story.

“I can have 10 pints and still drive safely.”…is a sentence you will never hear anyone say.We know exactly how dangerous...
21/04/2026

“I can have 10 pints and still drive safely.”

…is a sentence you will never hear anyone say.

We know exactly how dangerous that is.

We’ve been educated on it.
There are laws around it.
There’s social judgement around it.

And rightly so.

But when it comes to sleep?

“I’m running on four hours.”
“I only got three last night.”
“I’m fine, I’m used to it.”

It’s almost worn like a badge of honour.

As if being exhausted is something to be proud of.

But fatigue impairs reaction time, decision-making and judgement too.

We just don’t treat it the same.

We don’t talk about it the same.
We don’t legislate for it the same.
We don’t challenge it the same.

So people normalise it.

They push through.
They get behind the wheel.
They go into high-risk environments.
They make decisions that matter.

All while their brain is not functioning as it should.

And then we call it “human error”.

In the UK alone, poor sleep is costing the economy around £40 billion a year.

That’s before we even talk about the human cost.

So maybe the question isn’t
“how little sleep can you survive on?”

Maybe the question is
“why are we still treating exhaustion like it’s safe?”

If you want to hear more about why we need to start taking sleep more seriously, then you can watch my TEDx talk - ‘Exhaustion is a Public Safety Crisis’ and you can find the link to watch it in the story and bio.

21/04/2026

Have you had a baby? If so, does this resonate?

You do everything to be as prepared as possible, to find out you just weren’t prepared at all.

I got to tell part of my story in my TEDx talk, and I wanted to share a clip with you.

I would love to know if this story sounds familiar?

The preparation, the birth plan, breastfeeding ideals, new babies that sleep all the time.

To then have a traumatic birth, a breastfeeding battle like no other, and the realisation that while babies may sleep a lot, they do not sleep how adults sleep, and no adult wants to sleep like a baby.

I put myself and a baby at risk without ever really understanding it.

There is so much work to be done to support expectant parents on the realities of having a baby, and sadly, I’ve learnt over the years that expectant parents don’t look ahead to this part, because they have been led to believe that they don’t need to.

By hiding the truth of a possibie future reality, we are failing to give expectant parents the chance to create a support system that can truly help them navigate parenthood.

The traditional village is gone.

We now have to create our own village from nothing, and sometimes that comes too late, or doesn’t come at all.

If you want to watch the full TEDx talk ‘Exhaustion is a Public Safety Crisis’ check out the story or bio for a direct link to the TEDx channel.

This TEDx talk was delivered at Wigan, hosted by .author

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