27/05/2026
I have lost count of how many people tell me they tried ChatGPT and got back a terrible, generic answer. They asked it to “write my funding application” and then wondered why it sounded like everyone else’s.
The problem is not the tool. It is the brief.
ChatGPT does not know your community. So when you give it nothing to work with, it fills the space with what it has seen a thousand times before, corporate blurred soulless text.
The solution is to treat ChatGPT like a junior assistant.
Brief it properly. Tell it who it is. Tell it what you need. Give it your rough notes. Add the rules. Set the tone. Then, before it writes anything, ask it to ask you questions. That last step is the secret. When ChatGPT asks you clarifying questions, it stops guessing. But remember: AI can invent facts confidently. You must check everything.
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📘 In the book The AI Bid Writing Bible (Chapter 5), I provide copy‑paste prompts. Link in first comment.
Type PROMPT in the comments for a reusable template.