Kiki Bhaur - The FUN Brand Strategist, 31 Churchill Place, Milton Keynes (2026)

24/07/2024

Want your brand to STANDOUT more than an Aristocrat in Greggs?
Then implement this tactic:

It's bloody tricky to STAND OUT as a brand. 😵

Even more so without a clear brand strategy.

But this Sexy vs Serious tactic combined with a solid brand strategy, can help you achieve a serious standout status!

Here's how to implement it:

1️⃣ Identify your current business stance: Are you offering primarily traditional/serious products/services or innovative/exciting ones?
▫ Traditional/Serious examples: Law firms, accounting services, healthcare
▫ Innovative/Exciting examples: Tech startups, creative agencies, experiential services

2️⃣ Consider the opposite approach: If you're in a traditional industry, add some excitement. If you're in an innovative field, incorporate more seriousness.
▫ Example: SURREAL cereal transformed from a standard breakfast option to an exciting cultural phenomenon.
▫ Example: Uber shifted from an exciting startup concept to a more serious global player to build trust and reliability.

3️⃣ Find the right balance: Blend your new approach with your core business values and mission.
▫ Ensure your new positioning aligns with your target audience's needs and expectations
▫ Maintain consistency in your fundamental promise and quality

When implementing this tactic, always keep in mind that you have to:
✅ Stay relevant: Connect with your audience's needs and market trends
✅ Remain distinctive: Offer something that differentiates you from competitors

⚠️ WARNING

This strategy is NOT for businesses playing it safe.

It's for those ready to make some real noise in their industry! 📢

It's best suited for brands that want to truly stand out and build something memorable.

The kind of business that becomes an integral part of customers' lives.

If you're not prepared to shake things up and potentially ruffle some feathers, this might not be for you.

But if you're ready to break your ceilings, take it to the next level and create something unforgettable, let's talk!

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19/07/2024

Building a PROFITABLE & STANDOUT brand means strengthening these areas:

When I say PROFITABLE & STANDOUT brand, I mean a brand that's:

✅ Magnetic - naturally attracting ideal clients
✅ Authentic - true to its core values and purpose
✅ Unforgettable - leaving a lasting impression

And that's what these key 12 components help your brand achieve.

The closer you get to this, the more your brand will...
➡ Stand out in a crowded market
➡ Attract your ideal clients
➡ Build lasting customer relationships
➡ Command premium prices
➡ Gives you an edge over competitors
➡ Achieve its brand goals
➡ Become profitable

Your brand is your businesses most valuable asset.

It's worth investing in.

But only if done properly will you see the right results.

Orite geezer?

👉🏽😎👉🏽

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On Tuesday 23rd July I'm running a free online workshop on how to Build a Brand That Attracts Clients. If you'd like to join us, comment "workshop" below and I'll send you the registration link 👇🏽

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I help startups & SMEs build profitable, STANDOUT & positive impact brands through FUN workshops, ex*****on & consulting!

Follow Kiki Bhaur for more brand and growth strategy content

18/07/2024

Got 90 minutes to transform your brand?
Join us for a free online mini-workshop!

I'm running "Build a Brand That Attracts Clients" on:
Tuesday 23rd July 10:30am - 12pm BST

No-fluff, No-BS, straight actionable strategies on:
✅ How to position your brand like a pro
✅ The secret sauce to truly understanding your audience
✅ Storytelling tricks that make clients stick
✅ Blending your personal brand into your biz
✅ Crafting a brand strategy that actually works

Plus, you'll walk away with:
📝 4 actionable worksheets

We'll also have:
🎙 15-minute Q&A sesh

Perfect for startups and SMEs that want to build a profitable, standout and impactful brand!

Interested?

Comment "Register" below and I'll send you the link to join us!

Spots AREN'T limited but you'll miss out on some golden goodies if you don't come!

So don't snooze on this one!

Orite geezer?

👉🏽😎👉🏽

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23/09/2023

“Fake it till you make it” - Whether you like it or not, it worked for me.

One of my key teachers in business said to me…

“Sometimes you take the deal and then figure out how you do it.”

That rung true for me.

It’s what I did at the beginning of my career.

Took on opportunities outside my comfort zone and experience.

And either smashed them out the park

Or let them smash me in the face.

Either way it was an experience.

The lessons I learnt from, I got better at.

Of course, there’s some logic to be implemented to this.

Truthfully.

Many people make as they go along.

Kind of like UK politicians right?

They run the country.

So why can’t we run with it too? 🤣

Sometimes in life a little bit of blagging is key.

But MAKE SURE you TURN UP.

Otherwise you’ll be known for a talker.

Not a walker.

But jokes aside.

Reminder, use this with LOGIC.

Do you believe in this principle?

P.S. I’m that’s a real photo. Not The Rocks body at all if you was weirdly thinking…

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19/09/2023

Did you know that McDonalds brand promise is…

“To provide customers with healthy, affordable meals at any time.”

Shocking right!?

That’s what a brand promise should NOT do!

LIE.

Or be inconsistent.

In the branding universe, promises are big deals.

They answer the question: "What does my brand promise to our audience?"

Usually, it’s a sentence or a small list, used internally to align what the consumer can expect across your products, services, and overall experience.

It's your daily mantra.

Helping to align team efforts and prevent ventures that stray too far from your brand’s essence.

A solid brand promise builds consistency and familiarity with your audience.

It builds a perception and expectation of your brand.

Which you of course have to honour and uphold.

More importantly, it helps you avoid over-promising and under-delivering.

And when done right, a strong and consistent brand promise can result in:

1. Improved experience and brand loyalty
2. Powerful brand differentiation
3. Increased brand equity

Remember, actions speak louder than words.

Your promise guides those actions.

So, if you haven't clarified your brand promise yet, now's the time!

Comment “Me please” below if you want me to send them to you.

—

07/09/2023

Here's a DIY brand self assessment!

Figure out if your brand is...

🔥 or 🙃?

Take this brand test to find out! 👀

It’s pretty straightforward.

Go to my website - www.kikibhaur.co and click the “TAKE THE BRAND SCORECARD TEST” to get started.

There are 15 key questions about your brand.

Your answer to each question will add to the overall assessment of your brand.

Each question requires you to select a score of 1-5.

And you need to be very truthful when answering them.

Otherwise say cheerio to getting constructive feedback!

Why did I take the time to create this?

It's simple.

Too many brand audit calls we’re being booked in 🤣

So, here’s a simpler way for you to DIY it for your brand.

But also through my journey as a brand strategist, I've seen so many incredible brands miss their mark!

Only because they lacked clarity.

Of where they are.

Where they want to be.

And more importantly, what they need to do to get there.

Hence this tool was created to bridge that gap. 🧩

By taking just a few moments with this scorecard, you'll gain IN-DEPTH insights into your brand's strengths and areas of improvement.

Not whacky BS! 🙅🏽‍♂️

Give it a go, got nothing to loose!

Except... maybe realizing you should've done this sooner! 😜

(Although technically you couldn’t have as I just only launched this.)

Have a blast!

And take the action steps SERIOUSLY!

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09/08/2023

Is your brand 🔥 or 💩?

Take this brand test to find out! 👀

It’s pretty straightforward.

Go to my website - www.kikibhaur.co and click the “TAKE THE BRAND SCORECARD TEST” to get started.

There are 15 key questions about your brand.

Your answer to each question will add to the overall assessment of your brand.

Each question requires you to select a score of 1-5.

And you need to be very truthful when answering them.

Otherwise say cheerio to getting constructive feedback!

Why did I take the time to create this?

It's simple.

Too many brand audit calls we’re being booked in 🤣

So, here’s a simpler way for you to DIY it for your brand.

But also through my journey as a brand strategist, I've seen so many incredible brands miss their mark!

Only because they lacked clarity.

Of where they are.

Where they want to be.

And more importantly, what they need to do to get there.

Hence this tool was created to bridge that gap. 🧩

By taking just a few moments with this scorecard, you'll gain IN-DEPTH insights into your brand's strengths and areas of improvement.

Not whacky BS! 🙅🏽‍♂️

Give it a go, got nothing to loose!

Except... maybe realizing you should've done this sooner! 😜

(Although technically you couldn’t have as I just only launched this.)

Have a blast!

And take the action steps SERIOUSLY!

—

03/08/2023

Alex was an entrepreneur launching his startup.

He had enthusiasm and a product that “promised to revolutionize the industry”.

He was confident of making a splash.

But, his excitement led him into branding traps.

The first trap - Logo-before-legs syndrome.

Alex fell prey to the allure of a snazzy logo.

He threw some budget at a logo design from a guy on fiverr - Great start. 🙃

On his way with his logo, he stuck it all over his AI dog product, ALEXUR.

Alex decided it was time to market and sell it, he has his logo, he’s ready to conquer the world.

So without thought to his audience or strategy, he ran into the second and third mistake.

Ass-u-ming-Audience - usually when you’re making an “ASS of U” - and P*ss-Poor-Positioning.

The result? 🤔

He found himself shouting into the void, or 'Ass-u-ming Aftershock'.

Alex realized that putting the cart (or the logo, in this case) before the horse can lead to a case of, well, f*cking ya shizzle up.

You might have a striking logo, but without understanding your brand's values and identity, it will not resonate with your audience.

Realising his product wasn't getting the expected interest, Alex paused to reflect.

In his eagerness to sell, he had assumed its value would be self-evident.

He overlooked the importance of positioning his brand and targeting the right audience.

Even the most innovative product or service can't stand alone without a solid brand.

And without proper market research or understanding of your audience, it’s hard to build brand awareness let alone sell your products!

But to summarise, the BIGGEST mistake of all NO-BS.

Not having a clear brand strategy.

After mistakes, Alex understood the importance of a brand strategy.

He'd been building his business like an architect without drawings.

The brand was a 'Strategic Shipwreck', not because the strategy was bad.

But because there was none!

He needed to understand the 'why' before the 'what' and the 'how'.

Remember, brand strategy isn't just a step in the branding process.

It's the backbone that supports each phase to a journey smoother, more impactful, and more cost-effective!

Don’t do an Alex with your brand! 😂

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13/07/2023

ਧਨ ਪਿਰੁ ਏਹਿ ਨ ਆਖੀਅਨਿ ਬਹਨਿ ਇਕਠੇ ਹੋਇ ॥

ਏਕ ਜੋਤਿ ਦੁਇ ਮੂਰਤੀ ਧਨ ਪਿਰੁ ਕਹੀਐ ਸੋਇ ॥੩॥

They are not said to be husband and wife, who merely sit together.

They alone are called husband and wife, who have one light in two bodies. 3

14/06/2023

Hand on heart, NO BULLSH*T - How many of you can say you truly UNDERSTAND your target audience?

When I say UNDERSTADING your audience.

That does NOT mean knowing their age, gender, income and all those basic BS things

That’s merely the tip of the iceberg.

The real essence of understanding your audience lies in digging deeper.

Understanding...

🟡 Their pain points

🟡 Their habits

🟡 Their values

🟡 Their motivations

🟡 Their decision-making process

And identifying:

⭐️ The challenges they face in their daily life or in their business. (again like this ad did) recognizing

⭐️ Their overall priorities

⭐️ The result or experience they want

This approach goes beyond the superficial to truly understand their desires and what they connect with on a more personal and emotional level.

This deeper understanding allows you to align your brand, business, product or service, marketing etc…

And this results in more meaningful and engaging experiences for them, which ultimately benefits your brand.

As a final summary.

Understanding your audience and connecting with them on a deeper level is one of the strongest ways to be first brand that pops up in the audiences mind.

If you need help connecting to your target audience on a deeper leveI, I can help!

Through brand strategy we’re able to break down your brand, align a clear direction and thus figure out the RIGHT target audience, understanding them on a deeper level.

And create an ACTIONABLE plan.

If you want to know more, message me! 😊

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07/06/2023

Brand positioning is a major pain in the bum businesses face.
But here's how I tackle it:

A BIG problem your brand may face is not knowing its place in the world.

And worst of all, not knowing your place in your audiences MIND.

It’s called UNDEFINED brand positioning.

And a badly positioned brand can suffer from problem such as:

❌ Lack of brand recognition
❌ Burning through budgets marketing with poor ROI
❌ Inconsistent brand messaging
❌ Confused target audience
❌ Difficulty in establishing brand loyalty
❌ Low perceived value

All of these problems eventually lead to stagnation in growth.

Truth is, this is a common Pain In The A*s (PITA) for startup-medium sized brands.

As you’re currently still establishing yourself in the market.

But unsolved and continuing without clear positioning means you’ll have no differentiation.

Which eventually means you’ll end up blending in with the crowd.

Very, bloody quickly.

BUT.

Every PITA has a cream to ease up pain and make it all go away.

So here’s my prescription.

Through Brand Strategy, we define your brand’s positioning and solve your PITA by:

💖 Define brand values & personality - Uncover what your brand stands for and the traits it conveys for a compelling story.

🔎 Identify target audience - Understand your ideal customer's needs and behaviors to position your brand effectively.

🗣 Create brand messaging framework - Establish consistent tone, hierarchy, and guidelines for effective communication.

📚 Conduct market research - Gain insights, test loyalty, analyze competition, and shape a unique brand identity.

✨ Build brand experience - Deliver a consistent and positive experience to foster loyalty and stand out from competitors.

From here you can then decide on..

👉🏽 Choosing the right channels and touchpoints.

👉🏽 Define your brand positioning with a statement.

Clear brand positioning will help your brand to establish its TRUE identity.

Tackle the problems listed above.

And build brand awareness, market and communicate your vision and values proposition to your audience.

Meaning not only will you be differentiated.

But you're more likely to STICK in your audience’s mind.

For good reasons!

30/05/2023

Here's something about me.
IMPACT is my key focus with everything I do:

With every piece of content I share.

With every workshop I do.

With every event I run.

With every brand project I begin with 9 Designs.

If IMPACT, post and during our work is NOT discussed or assessed or analysed.

Then everything is POINTLESS.

There needs to be a result in the end.

That result also needs to be measured.

That result SHOULD always lead to PROGRESS.

That's the impact.

Whether the impact is...

🟡 Positive Impact
🟡 Revenue Impact
🟡 Brand Awareness Impact
🟡 Brand Perception Impact
🟡 Brand Identity Impact
🟡 ANY Other Impact

There has to be IMPACT!! 💥

This is exactly the principle I'm following for my Brand Building Meetup.

Which is why we've got Joseph Rudd the social media & content strategist, speaking tomorrow at our event.

When I met Joseph, there's one thing we instantly connected on.

IMPACT.

A desire to DRIVE RESULTS.

Not be MEDICORE.

That's why he's presenting tomorrow, sharing his knowledge on how to find winning content ideas.

At the #1 Brand Building Meetup in the UK. 😏

Because no one else does it!

With this level of IMPACT.

There's 10 seats left.

Tickets are FREE.

Tower Hill, 6:30pm - 8:30pm.

⚠️ If you want in, tickets link is in the BIO! ⚠️

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Kiki Bhaur - The FUN Brand Strategist