Tyler Talks Business

Tyler Talks Business Your honest relatable entrepenuer
- Helping you grow your small business

Class dismissed ✏️📚Ad. There’s a reason Omnisend has such a strong ROI for its users - and one of those reasons is just ...
24/09/2026

Class dismissed ✏️📚

Ad. There’s a reason Omnisend has such a strong ROI for its users - and one of those reasons is just how much data it gives you to actually understand what’s working (and what isn’t 👀).

For example, it has a built-in subject line tester that rates your subject lines before you even hit send. And inside your dashboard, you can clearly see how your emails are performing across opens, clicks, conversions, list growth + more.

Because knowing your numbers is one thing.
Knowing what they’re actually telling you - and what to change as a result — is where it gets useful.

So, with the benchmarks I’ve given you in today’s class, go and check your own analytics.

Where are you getting an A*… and where might you need a little extra homework? 😂✏️

You can join Omnisend for FREE through the link in my bio.

Or, if you already have an email list and fancy making the move, use code TYLER35 for 35% off.

Ellie x

24/09/2026

Lmk if you’d like to know how I built this - it took me about 2 hrs and I have minimal experience building websites 🫶🏻

23/09/2026

To get you started .. 👇🏻

CULTURE — show us the world behind the brand

“POV: you ordered from a small business and this is what happens next…” — film the order journey from notification → making → packing.

“Come with me for a very unglamorous day running my small business.” — realistic founder BTS rather than polished “day in my life”.

“Things that just make sense in our tiny studio…” — little rituals, quirks, systems, team moments or organised chaos.

“What it actually takes to make ONE of our ___.” — take people behind the process from raw materials to finished product.

COMMUNICATION — give people a reason to buy

“If you struggle with ___, I actually made this for you.” — problem → product → solution.
“3 reasons our customers keep coming back for ___.” — naturally communicate your strongest USPs.

“You could buy a cheaper , so why does ours cost £?” — ingredients, craftsmanship, quality, sourcing, longevity etc.

“Don’t buy our ___ if you’re looking for ___.” — flip your positioning into a pattern-breaking hook and explain exactly who the product is for.

CONNECTION — make people care about the person/brand

“I started this business because I couldn’t find ___.” — tell the founder story through the problem that started everything.

“Something happened in my business this week that I genuinely didn’t expect…” — share a win, fail, lesson or behind-the-scenes moment.

“If I had to start my small business again tomorrow, I’d do these 3 things differently.” — founder lessons + vulnerability.

“Can I tell you the story behind our bestselling product?” — where the idea came from, the first version, what went wrong and how it became what it is today.

You’ve got this! And forget to follow me for more small biz tips.

23/09/2026

Not every rebrand is a good rebrand 👀

Before changing everything, ask yourself: what business problem is this actually solving?

Because a new logo, cute graphics and a shiny new website won’t fix slow sales.

And sometimes the branding you’re bored of is the branding your customers have learnt to recognise.

Rebrand to move your business forward, not just to make it look different.

22/09/2026

Here’s to politeness and good communication no matter how many followers you have 👀🫶🏻 thoughts?!

Strap in folks ➡️ on a mission for Q4 1. Relaunched our Coffee Cup Candles ☕️🤎 and sold 80% of the stock in 24 hours. In...
22/09/2026

Strap in folks ➡️ on a mission for Q4

1. Relaunched our Coffee Cup Candles ☕️🤎 and sold 80% of the stock in 24 hours.

Including our brand new Mocha which I have been SO excited to finally launch. We’d spent weeks teasing the return, building the waitlist, showing behind the scenes and slowly revealing Mocha, so seeing it all actually turn into sales was the best feeling.

Proof again that the launch starts way before launch day.

2. Spent basically an entire day building ONE landing page 😂

I created a dedicated landing page for our Coffee Cup Candle Starter Bundle and this is now going to be the URL I use for pretty much all of our ads.

Lots of bigger brands do this and it makes so much sense. Instead of sending a completely cold customer to your homepage and giving them 726 things to look at, you give them one really strong offer and one clear journey.

I’m very interested to see what this does to our conversion rate 👀

3. Turned our Meta Ads back on after a 6-week break…

And after 72 hours our ROAS was sitting at 4.26 🙌🏻

I’ve got BIG plans for ads this Q4 and I’m planning to scale our spend more than I ever have before.

Slightly scary spending that much money every day 😂 but I’ve spent the last few months getting everything else in place so I feel like we’re ready to properly go for it.
Refreshed all of our website imagery for autumn 🍂

Photoshoots are always pretty expensive and one of those things where I sometimes think… is this actually making me any money?! 😂

But then you see the imagery across your website, emails, socials and ads - and THEN you start seeing those same images popping up in magazines and it all makes sense.

Which leads very nicely onto…

5. WE GOT OUR FIRST CHRISTMAS FEATURE 🎄

We’re officially in The Christmas Magazine!!
And I also found out last week that we’ve made it into Simply Christmas too.

We started working on Christmas PR months ago, so it feels very exciting that it’s finally starting to land. And from what I know is coming, I think you’re going to be seeing Tyler Aromatherapy pop up quite a bit this Christmas 👀

Anot

21/09/2026

Monday morning meta ad check in - i genuinely love managing ads for my brand and I get a real buzz from seeing results. Totally posting an update every Monday!

21/09/2026

You probably aren’t listening to your customers as much as you think you are.

And I don’t mean sending out a customer survey once a year.

I mean really listening.

5 reviews that all say “please make this in a bigger size.”

A comment saying “I already have all the colours, I just wish I could buy a refill.”

A DM saying “I loved my order, but I didn’t really understand the instructions.”

Someone commenting “I NEED this in blue.”

We’re so busy trying to think of the next product, the next content idea, the next campaign, the next way to grow… that sometimes we miss the fact that our customers are literally telling us what they want.

That’s active listening.

It’s replying to the comments. Reading every review. Paying attention to the questions you keep getting asked. Asking your audience what they think. Noticing when the same request comes up again and again.

But the most important bit?

Doing something with what they tell you and making that a core part of your strategy on socials.

Making the bigger size.
Launching the refill.
Rewriting the instructions.
Changing the packaging because customers found it confusing.
Bringing out the blue one everyone keeps asking for.

Because community is built when they realise you’re listening back.

And when someone can say, “WAIT… I asked for this!!!” when you launch something?

That’s when they stop feeling like a customer and start feeling like they’re part of the brand.

Today’s task: go and read all your comments, DMs and reviews again and start making a list of common themes - make a plan to address one of them and post about it.

None of these tactics are about creating fake hype or convincing people to buy something they don’t want. 🫶🏻They’re abou...
17/09/2026

None of these tactics are about creating fake hype or convincing people to buy something they don’t want. 🫶🏻

They’re about understanding what makes people feel invested in a launch - before launch day even arrives.

Build anticipation. Let them have a say. Make the hype visible. Give them a reason to care. 👀

Because a successful launch doesn’t start when the product goes live. It starts weeks before.

Save this for your next launch. ♥️

16/09/2026

STEAL MY 6-WEEK PRODUCT LAUNCH STRATEGY 👇🏼

This is pretty much the exact timeline I follow every time I launch a new product.

6 weeks out: I define exactly who I’m selling to, set my launch goals, do my pretend market research and build my messaging
house. Before I make any content, I want to know exactly what I’m saying and why people should care.

5 weeks out: I create my waitlist, craft the story behind the launch, map out my funnel and plan my content. This is where the whole campaign starts coming together.

4 weeks out: I start teasing. BTS goes on Stories, the first launch content starts going out and I use countdowns to build curiosity. I’m not trying to sell yet — I’m trying to get people invested.

3 weeks out: I turn everything up. More storytelling, more product reveals, more reasons to join the waitlist. I want people to understand what I’m launching, why I created it and why they need to be there when it drops.

2 weeks out: The launch emails begin. I increase my content, start introducing more urgency and use polls, questions and Stories to uncover objections I need to answer before launch.

1 week out: FOMO mode. Final emails, FAQs, social proof, reminders and countdowns. I test my website + checkout, plan my launch-day content and film EVERYTHING behind the scenes so I can share the launch in real time.

And then?

🚀 LAUNCH.

Save this and steal my timeline for your next one. 🤝🏼 and don’t forget to follow me for more small biz tips.

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