Tyler Talks Business

Tyler Talks Business Your honest relatable entrepenuer
- Helping you grow your small business

04/06/2026

One of the most valuable things you can do as a business owner is listen when people tell you what’s not working.

Over the last few months, I’ve been speaking to members of my female founder community and asking for honest feedback. Here’s what you said:

1. The WhatsApp chats had become overwhelming and time-consuming
2. You didn’t know when new resources, masterclasses and toolkits had been added.

It was incredibly useful feedback and it gives me the chance to open the community - and make it even better.

The community is packed with resources covering launches, email marketing, SEO, Meta ads, storytelling, PR, content creation and so much more.

The challenge wasn’t creating enough content. The challenge was making it easy for you to access, and give you a space for questions without over overwhelmed.

So that’s exactly what we’ve been working on.

We’re simplifying the experience, improving communication and making it easier than ever for members to get value from their membership.

When the doors reopen on 1st July, you’ll also notice that the membership price will be increasing to better reflect the value inside and attract female founders who are serious about implementing what they learn.

If you’d like to join us when the doors reopen, the waitlist is now open. 💛

Comment COMMUNITY and I’ll send you the link.

03/06/2026

92 applications in 24 hours 😳

I’ve spent today working through the first round of applications for our Creative Marketing Executive role at Aromatherapy , and I wanted to share my initial thoughts and red flags:

❌ A ChatGPT-written email application: If you can’t tell me why you’re right for the role in your own words, it’s - no from me)

❌ Agency owners:
I need someone who wants to immerse themselves in one brand, not juggle ten.

❌ No portfolio attached:
This role is heavily creative. I need to see your eye for design, storytelling and brand building.

❌ Emails asking for more information before sending a CV:
I genuinely don’t have time to be diving deep into conversations before I even know you’re right for us.

I know that sounds a little cut-throat, but when you’re hiring for a role that’s going to help shape your brand, you have to be.

Btw There are some brilliant applications in there already!

Next step is setting a small creative task for everyone who makes the shortlist so I can see their storytelling skills, creative thinking and understanding of brand marketing in action.

Wish me luck. I’ve never actually hired like this before.

Comment ‘links’ if you want all the details to my desk essentials. 🤓 Genuinely since moving to a new HQ and spending tim...
02/06/2026

Comment ‘links’ if you want all the details to my desk essentials. 🤓

Genuinely since moving to a new HQ and spending time creating my dream desk set up has spiked my productivity levels.

Here’s a list of everything you’ll need:

-A coffee mug your excited to use
-A monthly desk planner
-A storage pot to put ‘little bits’
-Coffee table books you’ll want to read
-A marble pen pot (for vibes only)
-Blissful business planner
-Affirming quotes
-Plants go bring outdoors in
-A colour palette that’s calming for you
-A tray to keep everything tidy

What do you think of my desk set up?

26/05/2026

Comment ‘meta’ if you want to learn to run your own meta ads. Even if I decide to outsource in the future - I will never let wool be pulled over my eyes. You can absolutely run successful meta ads as a small business owner and I want to teach you

18/05/2026

Meta ad tip of the day: before starting a new campaign, head to the meta ad Meta library where you can see every single ad any business in the world is running.
Notice the key themes and apply it to your own business. You’re welcome

Instagram has just confirmed that skip rate is the biggest ranking factor for reach.Which means if people scroll away in...
15/05/2026

Instagram has just confirmed that skip rate is the biggest ranking factor for reach.

Which means if people scroll away in the first 3 seconds of your Reel… your video is probably going to flop

When you post a Reel, Instagram shows it to a small group of people first. If a high percentage skip… Instagram takes that as a sign the content isn’t engaging.

If people keep watching? It pushes it further.

So if you can master the first 3 seconds…
you will grow.

how do you actually make people pause?
I always think about 4 things:

Lighting:
Super basic, I know. But dark, dull footage gets skipped fast. Bright, clean visuals instantly feel more professional and engaging.

Movement:
Movement catches the eye. Pouring coffee. Opening packaging. Walking into frame. Camera movement. Hands doing something. Static shots are harder to hook with.

Sound:
This could be trending audio, a strong voiceover opening, satisfying sounds, music with energy - anything that creates immediate atmosphere.

Text:
The right on-screen text gives people a reason to stay.
A hook. A statement. A curiosity gap.

If you overwhelm the senses slightly in those first few seconds - movement, sound, text, visuals - people almost have to pause and process what they’re seeing.

Save this post + don’t forget to follow me for more small biz tips.

Ellie x

11/05/2026

5 things that led to me making my first 100k as a small business owner 🫶🏻 I LOVE to yap about marketing - so pop your comments/questions below 👇🏻

07/05/2026

If people aren’t buying your products, it’s probably because people don’t feel connected to your brand yet.

Here’s 5 BTS habits to build that connection:

➡️ Brand story
“I started [brand name] because…”
(This is your hook. Your why is what makes people care.)

➡️Wins (big or small)
“Today we hit 100 orders…”
(Let people celebrate with you — they’ll feel part of it.

➡️Fails (be honest)
“I messed this up and here’s what I learned…”
(This builds trust fast.)

➡️Come with us
“Come on set with us today…” / “Packing orders with me…”
(People love to feel involved in the process.)

➡️Founder-led content
Just you, talking. No overthinking. A great example of this is
(This is what builds real connection.)

Do this consistently and watch sales fly in. Don’t forget to follow me for more small biz tips

05/05/2026

Here’s why business owners love it:
�-A full marketing strategy (content, emails, launch and brand story)
�-A mindset toolkit (so you actually follow through)
�-Cashflow planning + forecasts
�-Quarterly check-ins to track real progress
�-6 months of structured, consistent planning

I’ve poured in everything I know about building a multi six-figure business… and Shauna’s done the same with mindset.

Reminder.
£100k = £273 a day�(Just 7 sales a day at a £40 AOV 👀)

Simple - but impossible without a plan.

That’s what this is.
�Your roadmap to a thriving business.

Restocking tomorrow, 10am.

Comment ‘PLANNER’ and I’ll send you the details 👀

She sold out when we launched it. Comment ‘PLANNER’ to get your blissful business planner on restock. 💙 a life changing ...
04/05/2026

She sold out when we launched it. Comment ‘PLANNER’ to get your blissful business planner on restock. 💙 a life changing resource for any business owner. Tangible mindset tools, marketing strategies and planning in one.

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