Kara Stanford, KMS Marketing

20/10/2023

A few spaces left - Give your marketing an MOT and get marketing-ready for 2024. In this 90-minute workshop, Kara Stanford, the CEO and Founder of The Marketing Spaces, takes you through a top to toe assessment of your current marketing.

7th November - 09.15 - 10.45am

https://marketingspaces.co.uk/event/marketing-workshop-assessing-your-marketing-communications-top-to-bottom/

13/10/2023

Conversations for Marketing Clarity – How are you solving their problems? (Products)

If you’re ready to continue your journey to systematically improve your marketing by having marketing clarity (knowing what marketing you need to do, when and why), let’s look at the products and services you currently offer your clients – and how to tell if they’re what they need.

Conversation three: How are you solving their problems?

Your organisation’s products and services are the ways in which you solve clients’ problems or meet their needs – they are the helping hand that you offer them. Let’s take some time to look at what you offer and see if they are doing what they should.

By the way, if you’ve pinged in on this blog as your first stop, do take the time to skim my first two blogs in this series: what the problems are that you solve as a business and whose problems you’re solving.

So, let’s have our third conversation and discuss what your organisation offers the people to help them solve their problems. Let’s look at your products and services.

Read the rest of the blog - https://kmsmarketing.co.uk/2023/10/12/conversations-for-marketing-clarity-how-are-you-solving-their-problems-products/

06/10/2023

As a marketer with over 25 years of marketing and business experience, our CEO Kara Stanford has loads of great advice on how to market your small business.

In this video, she shares her 5 top small business marketing tips for business owners and marketers – they are all ones she uses herself in her own businesses.

JOIN OUR FREE NEWSLETTER: https://marketingspaces.co.uk/newsletter - Get access to our exclusive LinkedIn Group- Get notified about biweekly Coffee Breaks - ...

05/10/2023

Give your marketing an MOT and get marketing-ready for 2024. In this 90-minute workshop, Kara Stanford, the CEO and Founder of The Marketing Spaces, takes you through a top to toe assessment of your current marketing.

7th November - 09.15 - 10.45am

https://marketingspaces.co.uk/event/marketing-workshop-assessing-your-marketing-communications-top-to-bottom/

05/10/2023

Conversations for Marketing Clarity – Whose problems are you solving? (segmentation)

For your marketing to be effective, you have to focus. This means you have to have effective segmentation.

No company, no matter how big it is, can solve everyone’s problems or meet everyone’s wants or needs. One of the keys to unlocking steady business growth is to know whom your organisation is helping solve problems i.e. segmentation.

Segmentation is simple –take the people who are buying your products and “group” them so that you can develop a complete marketing mix (products, price, promotion etc.) for that group; this targeted approach means you’ll have the right customers coming to you for the right products paying the right price.

We all get it. But we don’t.

This is why my second conversation for marketing clarity is always around segmentation.

Read the rest of the blog - https://kmsmarketing.co.uk/2023/09/12/conversations-for-marketing-clarity-whose-problems-are-you-solving-segmentation/

04/10/2023

Great webinar next week. Why not join us to learn all about Marketing and Sales.

UPDATE: - there are few places left on tomorrow's webinar, we look forward to seeing you there if you can make it.

Remove your MD from marketing and sales: why you can’t … Webinar: Remove your MD from marketing and sales Read More »

22/08/2023

Systematically improve your marketing – Conversation #2: Whose problems are you solving? (segmentation)

To systematically improve your marketing, you have to have effective segmentation.

No company, no matter how big it is, can solve everyone’s problems or meet everyone’s wants or needs. One of the keys to unlocking steady business growth is to know whom your organisation is helping solve problems i.e. segmentation.

Segmentation is simple –take the people who are buying your products and “group” them so that you can develop a complete marketing mix (products, price, promotion etc.) for that group; this targeted approach means you’ll have the right customers coming to you for the right products paying the right price.

We all get it. But we don’t.

https://kmsmarketing.co.uk/2020/04/14/segmentation-systematically-improve-your-marketing/

24/07/2023

Systematically improve your marketing – Conversation #1: What are your clients’ problems?

There are five conversations every business owner needs to create a systematic, effective approach to marketing. Let’s begin with your clients’ problems that they come to you to solve.

About these conversations:

These are the conversations that I have with my clients to help them move from scatter-gun, ad-hoc, tactical marketing to a systematic, effective approach to marketing which is focused and purposeful and achieves their business goals.

https://kmsmarketing.co.uk/2020/04/10/clients-problems-systematic-effective-approach-marketing/

26/06/2023

Special Anniversaries – make them a marketing gift not gaff.

Good marketers have long recognised the power of using anniversaries or special dates as a relationship enhancing marketing tool. However, sometimes they can get it wrong and what should be a lovely gesture to bring your customers and professional network closer to you can go wrong.

So, here’s a quick guide for how to make a anniversaries a marketing gift not gaff.

First: who is this date mportant to?

Read the rest of the blog at - https://kmsmarketing.co.uk/2020/02/29/special-anniversaries-make-them-a-marketing-gift-not-gaff/

06/06/2023

"What do you get when you subscribe, for free, to The Marketing Spaces? You get access to practical, expert, thoughtful strategic marketing advice created and curated by our founder and CEO, Kara Stanford. This includes:

--> weekly emails with Marketing Insights and Notes from a Strategic Marketer

--> access to our Community Only LinkedIn Group for more marketing advice, insights and community chats

--> invitations to our online marketing Coffee Breaks

--> options to buy discounted early bird tickets to our quarterly workshops

--> heads up about our Courses, Scale Sales Programme, and Marketing Coaching Programme , with first options before we open them up

--> networking with a vibrant community who are engaging each other for work.

If you haven't yet subscribed, do so here: https://marketingspaces.co.uk/newsletter/ We'd love to have you on board.

The Marketing Spaces Team

06/06/2023

How to create your marketing team.

All businesses need a ‘marketing team’. From solopreneurs to growing SMEs to established businesses, we all need a team of people who understand how to plan, implement, manage and run effective marketing.

Today in this blog post, I’ll help you understand:

The different level of marketing team members and what to expect from them
How to build your marketing team.
Building your marketing team correctly will save you the financial, emotional and business hassle of putting the wrong people in place at the wrong time.

https://kmsmarketing.co.uk/2019/10/01/how-to-create-your-marketing-team/