Fitzpatrick Design

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Fitzpatrick Design Effective design and branding that works. www.fitzpatrickdesign.co.uk Effective graphic design and branding that works.

Sometimes, the most important part of a design, is what’s NOT there.Contrary to the slop being spewed out by AI currentl...
13/10/2026

Sometimes, the most important part of a design, is what’s NOT there.

Contrary to the slop being spewed out by AI currently, white (or any other colour) space isn’t wasted space. It’s what gives a design clarity, balance and impact.

Nowhere is this more important than in poster design.

Your audience might have just a few seconds to take in your message as they walk or drive past. Cram in too much information and you risk communicating nothing at all.

Considered design creates hierarchy, directs the eye and makes the important information impossible to miss.

When you’ve only got seconds to communicate, less really is more.



Artwork credit: The Colour Crew

It was always a joy working with Scarborough’s Museums, creating all manner of weird and wonderful marketing collateral ...
07/10/2026

It was always a joy working with Scarborough’s Museums, creating all manner of weird and wonderful marketing collateral for exhibitions, brochures and educational materials.

It’s also great to know when a particular job has hit the mark and resulted in positive outcomes.

“Our relationship with Fitzpatrick Design has realised exceptional results. Critically our audience figures have increased since the release of the new brochure. This proves that investing in great design is crucial and, more importantly, effective”. Simon Hedges, Head of Curation, Collections and Exhibitions.

01/10/2026

How our reception area could’ve looked 😳



As Mondays go, that was quite something. And not because I was seen wearing a suit! In my role on the Board of Carers Pl...
30/09/2026

As Mondays go, that was quite something. And not because I was seen wearing a suit!

In my role on the Board of Carers Plus Yorkshire, I was lucky to meet the rather lovely Princess Anne, who flew in to support the work our wonderful charity does, supporting unpaid carers.

She arrived by helicopter, with all the pomp of a Royal visit, welcomed by our amazing CEO Elizabeth, before spending a few hours talking to every single person in the room.

What struck me was the excitement and buzz among the team, the carers and all the wonderful people involved with Carers Plus Yorkshire, as the helicopter landed, and HRH arrived. Magical.

It was a joyous occasion, and seeing the smiles on everyone’s faces was quite something. A reward for the tireless work the team does, and for the inspirational carers and people we support.

Well done Elizabeth Mcpherson and your incredible team.

If you’d like to know more about what exactly Carers Plus Yorkshire does, and how we might support you, or someone you know, visit https://www.carersplus.net

princessroyal princessanne

11/09/2026

In response to the horrific attacks on NYC 25 years ago today, graphic designer Milton Glaser, promptly revamped his original iconic design to represent New Yorkers’ resilience in the face of unimaginable tragedy.

The adapted identity featured a bruised heart, suggesting that the city and its people, despite facing horrific challenges, would eventually come together and heal.

Powerful.

#911

I’ve just read that it’s World Su***de Prevention Day, and came across a number of posts offering well-meaning advice, t...
10/09/2026

I’ve just read that it’s World Su***de Prevention Day, and came across a number of posts offering well-meaning advice, that, essentially, if you’re feeling suicidal, then you should just talk about it. Simple, right?

I think that, whilst this no doubt comes from a place of love, it’s quite a bit more complicated than that, unfortunately.

Talking as a bloke, (and not a typical keep-your-feelings-to-yourself kind of bloke) I think I would struggle with blurting out my deepest fears and worries to someone in my darkest time.

Why? Well, during some pretty difficult times of my own, I’ve found that compassion only extends so far, before it becomes a burden on the person listening. At least, that’s how it felt to be the person offloading. But I recognise that it might not be the same for everyone.

I know quite a few people close to me, who, for various reasons, are currently struggling with their mental health and choose not to talk about it, at least not for long or in too much detail.

I think this is where the internal dialogue can quite easily turn to “it’d be easier for me and everyone, if I was no longer here”, or “if I end it now, then all my problems will be gone.”

Totally understandable.

I wonder if there’s a better way of getting those in turmoil to seek the help they need, rather than just saying “please talk”.

It’s a beautiful sentiment, but in the same way that “ah, don’t worry about it” never alleviated anyone’s worries, I think asking those who are at their lowest point to talk, is a little futile, in most situations.

I certainly don’t have the answer, but would love to hear from those who might be able to offer a compassionate, balanced alternative. Or an effective way to get those in need to open up.

To anyone suffering, remember, you’re precious, valued and worthy of love.

I know, that if you felt like talking, I would listen.

I hear Buble. In August.
19/08/2026

I hear Buble. In August.

18/08/2026

Give your product the shelf appeal it deserves!

A short while ago, we were approached by Siren Distillery, and commissioned to design premium packaging for their brand new Siren Spiced Rum, combining bold colour, typography and intricate nautical illustration to create a distinctive bottle and sleeve design.

Not only was the project a joy to work on from start to finish, but satisfyingly, almost 50% of the initial stock sold during the pre-sale, with the rest selling out shortly afterwards.

That’s the power of great packaging design, and a client who trusts you to bring their brand to life.

Got a project you need our help with?

foodanddrink packaging fitzpatrickdesign

How effective is your logo really?It’s worth considering that your logo needs to do far more than simply look good.It ne...
17/08/2026

How effective is your logo really?

It’s worth considering that your logo needs to do far more than simply look good.

It needs to work at every size, in colour or black and white, on screen or in print, from a social media icon to a large-format sign.

A logo that looks great on a Powerpoint but falls apart in the real world isn’t a great logo.

Good logo design balances creativity with practicality. It creates a distinctive, recognisable brand identity that works wherever your business needs to appear.

So, give your logo a quick health check:

Does it still look good when it’s tiny?

Does it work in a single colour?

Can it be enlarged without losing quality?

Does it work across print, digital, signage and social media?

If your logo becomes a pixelated mess when you make it wall-sized, you probably have a file format problem, and that’s something a professional designer can fix, but should have considered during the design process.

A great logo isn’t just designed to look good.

It has to work.

Need help with your logo design, brand identity or brand development?

You know where we are.

logodesigner branding visualidentity

Address

Studio 308 Woodend Creative Workspace
Scarborough
YO112PW

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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