09/07/2026
I had the privilege of hosting and facilitating a fantastic session called “Shark Tank of AI – Artificial Intelligence and the Future of MSP” in Rotterdam, Netherlands.
It was a exploration of the bigger strategic questions facing managed service providers.
How is AI reshaping the role of the MSP?
What new services will customers expect?
How does MSP evolve from managing IT infrastructure to enabling organisational intelligence?
The quality of the discussion was exceptional.
There was a genuine willingness to challenge assumptions, share experiences, and think beyond today’s operating models.
One thing became clear: AI isn’t just changing the tools we use—it is changing the very foundation of what customers will value from their technology partners.
It was a pleasure to be part of it and within one of the most inspiring conference rooms I’ve ever attended at the Diergaarde Blijdorp, The Shark Room.