04/09/2026
Your Instagram bio has one job. To help someone decide, in a matter of seconds, whether theyâre in the right place.
Thereâs so many bios full of vague phrases, abbreviations that no one understands, job titles people heve never heard of or clever wording that sounds nice but doesnât actually tell anyone anything.
Before you worry about your next Reel, spend 5 minutes looking at your bio and ask yourself, if a complete stranger landed here today, would they know exactly what I do?
If the answerâs no, Iâd start there.
Itâs one of the quickest changes you can make, and it gives people a much better chance of understanding how you can help before they scroll away.
âCoffee addictâ, âHelping you thrive â¨đâ and âMumtrepeneurâ tell your ideal client absolutely nothing. You have 150 characters, make them count!
Save this for the next time youâre tempted to blame the algorithm before checking your bio.
Social media manger - virtual assistant UK - helping small businesses with social media - carousels - reels - writing captions - Instagram - LinkedIn - supporting small businesses - outsourcing social media