11/05/2026
This week I am working with a couple of people who are offering training courses. They want my help to come up with strategies to market themselves.
Whilst we will be talking about social media, there are lots of other ways to raise awareness.
And as I am prepping for their sessions I thought I would share some ideas with all of you as well:
👉 Events:
1. Sponsor an event
2. Attend an event
3. Have a stall at an event
4. Go to a business networking event
5. Host an open day (retail) encouraging people to come and browse. For restaurants and cafes it could be a taster day. Have special offers and free samples. People love a bargain.
6. Host your own event(s).
💡TIP: when you add your event to Facebook it's more likely to get picked up by Google when someone searches "What's happening this week in
👉 Pop-Up Sessions
1. Retail - pop-up shop somewhere
2. Service base - find a virtual office or open your doors for a clinic day
👉 Physical Assets
1. Posters (put in local shops, on community boards, door-to-door delivery)
2. Leaflets (as above and give them out at events)
3. Business cards (these can be digital too!)
4. Consider investing in a roller banner
5. Cups, pens, badges, notebooks etc these can be made relatively low cost and are great for giving out at events.
👉 Email Marketing and Blogging
1. Still considered to be one of the best methods for marketing.
2. Add a lead magnet to your website (get this thing for free by giving me your email address)
3. Regular blogging can help support your chances of appearing in search engines and these days that means appearing in AI too!
👉 Referral or Loyalty Programme
1. Buy x number of items and get one free
2. Refer a friend to receive x gift
👉 Paid Ads
1. Search engine ads, e.g. Google, Bing etc
2. Billboards
3. A-boards
4. Business Directories (there are also free versions of this)
👉 Search Engines
1. Learn how to optimise your website or pay someone to do it for you
2. Have a business profile (Google and Bing both have this option)
👉 Mobile Apps and other platforms
1. Get one made for your business, give exclusive news and offers to members
2. Open an eBay Shop
3. Open an Etsy Shop
4. Open an Amazon Shop.
Social media is just one tool for marketing, there are lots more. I haven't included everything in this list. There are other marketing techniques you can do: collaborating with another organisation can work well, TV, Radio, Newspapers, Magazines, being a guest on a Podcast, getting articles printed in the press and so on.