Chris Churchman Actioncoach

12/10/2026

Your business’s future growth depends on how well you can develop the capabilities of future managers.

How confident and experience are you in developing the next set of managers for your business?

If that is new to you, it may seem daunting and a big leap in faith, handing over control of your business to others. But to grow, that is the next step.

So if you are at that stage in your business’s life, and are fretting about how to do that, DM me 💬

Through the offer of 2 gifted 30 minute coaching sessions, we can get you on the way.

30/09/2026

Conversion Tip no 4 – Making an Offer that Can’t Be Refused.

This is not strongarm tactics to force someone to buy. It’s about “stacking the Yeses’ to coin a phrase.

Chris Voss’s book ‘Never Split the Difference” emphasises the importance of asking questions like “does that make sense?”

If the answer is a yes, then you are moving the customer towards a purchase.

By building in these checks, it will help you sense whether the prospect is ready to buy or not, and you won’t ask for the business too early.

28/09/2026

Conversion Tip no 3 – How are You and Your Business showing up?

When you are buying something, what do you put most emphasis on?

The Performance Data? The ease of using the Website? Response Times? Customer Reviews? The Packaging? The Buying Experience? The professionalism of the Sales Person?

Whatever it might be for you, you can be sure your prospective customers have their own favourites.

So how well are you tackling all of those? What quick measures could you take to address them, and what impact might they have on your conversion rate?

23/09/2026

Conversion Tip no 2 - Are you kissing the right frogs?

What’s better – loads of leads or less but better quality leads?

If you were to analyse the quality of the leads you are getting, are they the customers you really want to be talking to?

If the answer is a small percentage, what is your marketing saying to attract the wrong customers?

If you want your conversion rate to improve, then start attracting the prospects who have the budget; who see the benefit of what you offer; and who you love to work with.

21/09/2026

Conversion Tip no 1 - What stops people from buying?

If prospects don’t see there being much between where they are now and what you are offering, are they likely to buy?

How good are you at making that ‘gap’ clear to the prospect? Do they really feel and see it? If you were to listen back to your conversations, is there room for improvement?

If you want to do more reading on this, get hold of Jim Keenan’s book Gap Selling.

16/09/2026

At a recent Coaches’ conference, one of the UK’s leading coaches Frank Dick stated “a winning culture is a learning culture”

The conference was a personal opportunity for me to learn from my colleagues, and the focus was on conversion.

For all the focus on generating more great leads, how much business is slipping through your fingers when you do have a chance to speak to a prospect because your conversion rate is low?

Do you actually know your conversion rate? Speaking to many Business Owners, it’s a guess so a great starting point is to start tracking that metric. Once you know that, you can look at ways of improving it.

Over the next few posts, I’ll share tips that I hope will prove helpful.

Or if you’d like some strategies right NOW, DM me.

14/09/2026

A final shout out for the 90 Day Planning webinar tomorrow.

It’s not just an opportunity to create a focused plan to help you achieve the best possible finish to the year. It’s also a chance to talk to other Business Owners and pick up tips and ideas from them.

Book your spot, or find out more, in the first comment 👇

Join our 90 Day Planning Workshop for business owners and leaders. Get expert coaching, create your Q3 action plan, and stay on track for success. Book now!"

10/09/2026

One further reflection from the 90 Day check-in - on the topic of recruitment.

It’s not just about the ability to do the job, it’s also about the ability to work with the existing team.

So one Business Owner talked about getting his team to meet the candidate(s) at the latter stage of the recruitment process, and ask for their feedback.

And it’s not about showing them what their own job is, it’s going for a coffee or a bite to eat to see the candidate in a more relaxed setting.

Is this something that would be worthwhile adding to your recruitment process?

09/09/2026

At the end of the recent 90 Day Plan check-in session, Business Owners were asked what was the one thing they must focus on for the next four weeks, and everyone mentioned Sales and Marketing.

Specifically, recognition that if you want a great flow of leads, you must give consistent time, effort and budget to it.

It’s not a tap you turn on and off. Dedicated time set aside every week/personnel assigned to it.

Jeb Blount, author of Fanatical Prospecting”, calls it squirrelling – constantly on the search for new opportunities. If you are brutally honest with yourself, are you doing enough consistently?

02/09/2026

Just under two weeks to the next 90 Day Planning webinar on Sept 15th, mapping out the best possible finish for the year.

Work with, share and learn from other Business Owners – a great opportunity to step back from your business to reflect.

How often do you make time to do that as a Business Owner? Well here’s your opportunity 

See the link in the comments for more information and to register 👇

Join our 90 Day Planning Workshop for business owners and leaders. Get expert coaching, create your Q3 action plan, and stay on track for success. Book now!"