Lancelot Marketing

03/05/2016

Congratulations to Leicester City, a true underdog story with a fairy tale ending!

http://www.bbc.co.uk/sport/football/35988673

Leicester City - 5,000-1 outsiders in August - are Premier League champions in one of the greatest ever sporting achievements.

03/05/2016

Monte Wilson, Adobe’s former Vice President & Head of Digital Media Global Strategy and Business Development, knows a little bit about marketing technology (martech). My recent conversation with him as part of my UC Santa Barbara Distinguished Speaker Series covered a variety of subjects, including…

28/04/2016

From a very young age we love listening to stories and, as we grow older, we respond to tales and anecdotes. Brands need to inject the magic of storytelling into their marketing to tap into people’s emotions.

22/04/2016

Many luxury brands are failing to segment and target customers strategically in their email marketing, but Cartier and Burberry are leading the way, according to new research. The Dawn of Luxury CRM: Email do’s and don’ts study which was produced by customer engagement specialists ContactLab in conjunction with Exane BNP Paribas, revealed how luxury brands ...

22/04/2016

The past several days have brought a bevy of digital marketing stats that should interest industry players. Below are 8 stats that caught our eye: 1. Wait, what... 85 percent? On April 17, The New York Times published a story about digital media companies struggling to grow traffic and revenue.

19/04/2016

This article shows hiw important driving your marketing strstegy through data is key.

Data has gotten flack in marketing for being tough to parse and for curtailing creativity. But for American Apparel, data allows them to humanize and personalize their marketing.

19/04/2016

Be careful what you wish for!

Name overwhelmingly backed in poll but government would prefer something that ‘captures the spirit of scientific endeavour’

16/04/2016

Join H&M and M.I.A. for a celebration of sustainable style, culminating in World Recycle Week from 18-24 April. Find out more at hm.com and follow the hashta...

03/03/2016

Thank you To the Ascot team, brilliant networking evening in the ON5 restaurant

03/03/2016

First company outing for Lancelot Marketing at the Richmond Chamber of Commerce Entrepreneur's Conference 2016. This is the Major opening the event!

20/01/2016

I am really excited to be launching Lancelot Marketing and launching the new website, check it out at www.lancelotmarketing.com

A strategic marketing consultancy based in Twickenham, SW London. We provide tailored marketing solutions and marketing strategy to grow your business.

20/01/2016

I am really excited about the launch of our new website, check it out at: www.lancelotmarketing.com