Digital Annie

18/10/2026

I know, you haven't heard from me for a few days. I've been super busy.

I have some major projects on my desk at the moment:

1. Migrating a membership from one platform to another
2. Setting up a new online booking system for a community centre
3. Writing a how to guide for Friendly Fridays (downloading 8 years of operational stuff from my brain to a handbook)
4. Streamlining and managing operations at two different community spaces.

Managing multiple projects is a different space for Digital Annie to be in. I am consciously trying to work on each one so that they all take steps forward. As always there are spanners in the works! And things that need my immediate attention.

It's stretching my brain, but in a good way. It's been a while since I had this many projects on the go at once. But honestly, I am enjoying it because there's lots of marking off actions on to do lists.

I have been keeping up with all the goings on for Meta particularly Facebook like the 2-link only issue, choosing how your Facebook feed looks (similar to choosing interests that Instagram launched a while back) and noting a new way to schedule.

I'll be back on it this week with some posts on all of that.

Stay tuned

P.S. If you have any tips on the best way to manaage multiple projects... I'm all ears, please drop me a comment.

08/10/2026

What are most concerned about with Facebook at the moment?

25/09/2026

Today is my birthday 🎂 and I'm taking the day off.

Going out on a solo adventure.

Catch up soon.

18/09/2026

How amazing is it that this is part of my world?

Reptile day at Friendly Fridays the community space that I co-lead. Never in a gazillion years did I imagine setting up my business would lead to organising something like this for local people.

What a fab moment.

(Permission given to share images by everyone pictured).

09/09/2026

This week I needed to create a post for a client for Instagram and Facebook which contained a lot of detail. It was for a taster day they were offering to a distinct group of people.

I often get asked if it's okay to post the same thing on Facebook and Instagram, and this is a good example of why I say it depends...

For Instagram I created a series of images outlining the day and what to expect, but for Facebook I used a single image and put the rest of the content as text in the post.

I don't know about you, but when I see a post on Facebook with multiple images containing text, I tend to skip over them. I don't read each screen, whereas on Instagram it's easy to swipe through and read each page rather than try to scroll through all the text.

A lot of the decisions I make about how to create a post are based on watching others use social media, talking to them about it and my own experience. Thinking about how you would interact with a post is a useful guide!

For this particular post, the first image was the hook and contained enough information to use it as the single image for Facebook. Another option could have been to convert the carousel into a reel, but in this instance the carousel was quite text heavy and I felt that I wouldn't personally stop to watch that. I do sometimes use the "typewriter" option in Canva to create more engaging reels as well.

My point today is this... sometimes it's okay to use the same content on each platform and, when you're a busy business owner, it can be the better option. BUT, think about how people are likely to interact with it.

As an aside, I wish Meta would make the carousel flow work within Facebook organic posts, not just on Facebook Ads!

03/09/2026

You finally work out what you want to post on social media, sit down to schedule it or post it and nope, not working!

The first thing to know is you're not alone.

As a business owner, busy getting on with running your business, you probably don't see the same posts as me. Every day I see hundreds of questions from people who are stuck, trying to figure out why something isn't working or how to make it function properly.

Nearly all of the social media platforms have their own little irritations.

Just this morning I was copying and pasting content I'd written into LinkedIn, forgetting that you can't copy and paste emojis! [Sigh] So there I am grumbling to myself, manually going through and adding the emojis back in.

And the other week I picked up some copy from a client and was working on it in Meta Business Suite. I couldn't work out why it wasn't scheduling and then... [sigh]... it turned out some of the apostrophes and other punctuation weren't being recognised. This is a fairly easy fix these days as I throw it at ChatGPT and ask it to reformat it.

In the grand scheme of things, these are minor annoyances and I frequently have bigger problems and workarounds to figure out.

So, if you're that business owner sitting there feeling frustrated because Facebook won't post, Instagram is doing something weird or a button seems to have disappeared overnight... it's not just you.

Sometimes the tech is just being annoying!

26/08/2026

What am I working on right now?

I am entering a bit of a project mode actually. For one client I will shortly be building a new online booking system, well installing one out of the box, setting it up and getting it talking to the right systems.

For another client I am busy fixing technical stuff. Client has an online store that previously had the products built in rows but annoying you can't drag them from one row to the next. So this morning I reconstructed that area of a page to put everything into one grid. Nice, now you can hide things, change the order of display and I even created a template block to make it easier for the client - future proofed!

A client is launching a new membership subscription. I've been busy setting up the payment process, connecting software together so it actually talks properly, new tags for email lists, rules for what happens when someone signs up e.g. send this email. It's all built now. I just need to go through some testing to make sure it's all working.

My social media clients are still around of course so the start of the week was all about scheduling content for them and I will be back to that tomorrow.

Plus, I have a few policies and documents to write for a charity.

As ever it's all go, always happens when we get to the last week in August.

19/08/2026

You do not need to post on social media every day, you don't need to make Reels just because everyone else is making them and you definitely don't need to spend half your working week wondering what on earth you're supposed to post next.

Your social media really only needs to do something much simpler. It needs to help the right people understand who you are, what you do and why they might choose you.

That could be sharing something useful, answering a question customers ask you all the time, reminding people about a service you haven't mentioned for ages or simply showing a little bit of the person behind the business.

I think sometimes we get so caught up in what we're supposed to be doing on social media that we forget there are actual people on the other side of the screen.

You don't need to constantly feed Facebook and Instagram. You need to communicate with the people you want to reach.

And sometimes that might mean posting less, but having something worth saying when you do. 💜

12/08/2026

From Mari Smith

AI for business webinar.
Free to watch
1 hour long.

Worth your time, talks about Claude, Gemini and ChatGPT. Mainly Claude but the Gemini use case for in the browser work - just brilliant and I will be testing this out.

Details from Mari are:

✅ The full VIDEO recording of the live training
✅ Mike and Ali's SLIDE DECK
✅ Fathom AI NOTETAKER replay, transcript + summary
✅ BONUS gift: Mari Smith's Top 10+ Ways to Turn AI Into Revenue
✅ Plus an invitation to join us in the AI Business Society! 🎟️

Get everything here:

Join Mari Smith, Michael Stelzner & Ali Kelly for a free live event on cutting AI overwhelm — a simple system to save time, make money & stay authentic.

04/08/2026

I have signed up to attend this. Mari is bringing in some expertise to the session as well.

I know it's late for UK folks but if you sign up you will get access to the replay.

I am sure it will be worth your time to listen.