Joanne Moorhouse Creative

30/08/2026

Most people I work with aren’t lacking skill, they’re lacking capacity.

They know they need better photos.

They know their messaging is muddled.

They just don’t have the headspace to figure out where to start, on top of everything else they’re already carrying.

If that’s you, I want you to know that you don’t need a total rebrand.

You need one…

…one clear next step, done right, by someone who isn’t going to make you do all the thinking.

That’s genuinely most of what I do.

Less overwhelm for you, one step at a time.

What’s the one thing on your to-do list that’s been sitting there the longest?

29/08/2026

23/08/2026

Sundays are always my quiet day. A day where I relax and down tools as much as possible. Of course as someone whose mind is always active, it had other ideas. Any entrepreneur will understand that you never really shut off, even when you try. Today my mind kept wandering off into thinking about how much photography and my own experiences have influenced what I do today, While I’ve always been conscious that I don’t feel confident in front of cameras and in some ways this has hindered m own business, I’m not alone in this thinking and avoidance is a common challenge for many entrepreneurs. I realised that the way I approach others with my camera or the way I communicate matters so much more than I might sometimes realise.

I remember being about seven or eight and my family and I were on one of our family holidays abroad. We were at a family event and everyone needed to line up for a group photo because as we all have busy lives and other obligations, it was not always easy for us all to come together as a group. Being someone who doesn’t like being the centre of attention, I would always make a beeline for the back row, sort of hiding from view behind others, eagerly waiting for it to be over so I could get back to doing just about anything else. Don’t get me wrong, I loved having the photos to look back at, I just didn’t like being in them. I was always self conscious of what others might think. I now know I’m not alone in this thought process.

I think this feeling stayed with me more than I realised. In groups especially, I was always so much more comfortable holding the camera than being in front of it. As long as I had something to do and I wasn’t the centre of attention, I was fine but the second that changed, completely different story. My clients are often the same. They are unsure how to pose, what to wear, what will their audience think, etc so how I help them really can affect the entire experience for them.

So today when I was thinking about this and how my business has evolved over the years, I realised that I seem to naturally attract others just like me, and I love that! Working with people who feel the same as I did growing up, wasn’t really a decision so much as an obvious choice. I know that feeling of wanting to shrink away the second a lens turns your way. I’d made an effort to spend my life on the other side of the camera instead, so it’s only natural that I will attract the same, and gravitate towards helping others like me to find their confidence or a version of that too, whatever it looks like for them. Of course these days I understand the importance of photos, whether personally or in business, and have ways to handle the overwhelm that I’m always happy to share with clients.

Which do you prefer - being in front of the camera or behind it capturing others? I’d love to know how this has influenced your own professional photoshoots or how you communicate with your audience?

22/08/2026

Are you trying to build or refresh your brand, but feel like you’re struggling to get traction, or feel stuck and unsure how to go about it?

Do you get easily overwhelmed by the idea of marketing, branding and/or having a professional photoshoot?

Have you tried working with a coach in the past but felt that their approach didn’t address your specific challenges?

Trying to grow your practices reputation so that it easily builds trust from new and existing customers who may be cautious or nervous?

Thinking about finding a new coach or photographer, but right now your budget says otherwise?

My book and workbook might be the perfect solution for you! This book was written with veterinary practices in mind, but the content is equally valuable to any other industry or business that relies on being trustworthy and customer focused. There is also a section for you if you are nd, along with real life examples and actionable steps to take along the way.

I have 5 signed copies of my Trust at First Sight book bundle (which include a copy of the book, along with the companion workbook) on sale until they’re gone. Retail price is £40 but you can get the bundle, along with a few surprise goodies including a voucher towards photography or coaching for only £30, plus I’ll include FREE UK postage in early celebration of my birthday next month.

This offer is only available in the UK, and is limited to one bundle per person while supplies last. Both books are also available on http://www.trustatfirstsight.com/home or Amazon if you’re not in the UK. (Mug in photo is not included in bundle, sorry) 🐭 and if you want to explore other options, please reach out for a no-obligation chat anytime. (Link in comments)

14/08/2026

Pop over to LI if you’re on it to learn why storytelling is so important in brand building.

Your brand tells a story whether you plan it or not. The words on your website, the photos you use, the way you show up in your emails. It’s all one story, and when those pieces don’t match, people feel it, even if they can’t say why. The good news is that you don’t need a perfect, polished ...

10/08/2026

This month I want to pull back the curtain and answer some of my most commonly asked questions.

Today it’s something I get asked a lot: “Joanne, who do you actually work with?”

It’s a fair question, especially as my brand has evolved. People assume because I spent 15+ years in veterinary settings, that’s my niche. While there’s a special place in my heart for vet practices, it’s not the only industry I work with, so let me actually answer the question properly.

Many have heard my story and know that I’ve had a camera in my hand since I was 4. Photography has always been a love of mine, alongside anything creative really. I have also been raised around animals which has influenced a lot of my interactions over the years. My working life has taken me through travel, education, health and wellness, customer service, real estate, publishing, and veterinary practice to name a few industries. Not just dabbling in, but actually working in, so when someone from any of those worlds comes to me, I already understand the pace of their day, the pressure they’re under, the language they use. I’m also someone who would rather be behind the camera so to speak, than in front of, so I understand what it’s like to feel less confident being visible in business.

What makes someone a good fit?

If you can recognise yourself in the following statements…
• You care about your clients and put honesty high on your list in how you run your company.
• You tend to go quiet at the thought of a camera being pointed at you.
• Your brain works differently and most photographers have no idea how to work with that.
• You just feel stretched so thin that getting professional photos done has been sitting on your to-do list for two years because it feels like too much.
• Your practice is great at what it does, and your clients love you, but building trust through online marketing is an area you struggle with due to lack of time and knowledge.

That’s who this is actually for. Not a specific industry, but a specific feeling or result you’re seeking. It could be you’re seeking a photographer who gets to know YOU, a coach that’s available when you are stuck & helps you find the right solution to get unstuck, someone to have a look at your brand and help you develop it authentically and effectively, or even a combination of all of the above.

If any of this sounds familiar, you’re welcome to come find out more, whether that’s booking a Discovery Call, purchasing my latest book, or exploring my services more in depth with a complimentary remote discovery photo session or joining me inside my online community, The Trusted Brand Club. I’m here to help you exactly where you’re at. http://joannemoorhousecreative.com/home.

14/07/2026

Exciting changes are coming soon, including a new book and program on branding for those who struggle with being visible 👀

👉 Make sure to sign up to studio news so you don't miss a single bit of it! There may even be a special offer for those on my studio news list... https://go.joannemoorhousecreative.com/subscriptionpreferences