29/07/2026
If you're rushing to grow right now, you're probably about to make the one mistake that kills most businesses before year three.
"Stay small enough for long enough, and you will be big enough soon enough."
Most founders read that and think it's about patience. It isn't. It's about restraint.
In my 20 plus years of business I have learned that staying small on purpose means saying no to:
🔸 The client who doesn't fit your avatar,
🔸 The hire you don't actually need yet,
🔸 The expansion that looks good on paper but stretches you thin before you're ready.
It's the opposite of hustle culture, it's choosing depth over speed, on purpose, while everyone around you is chasing size for its own sake.
The businesses that last aren't the ones that grew fastest. They're the ones that stayed disciplined about when to grow, and didn't confuse staying small with staying stuck.
If you're scaling, the question isn't how fast you can grow. It's whether you're still small enough to get this part right before you're not.
DM me 'Bootcamp 101' to get the link to our next business bootcamp and build that foundation properly.