Blue Chip Innovation Ltd

Blue Chip Innovation Ltd Consultancy company with expertise in packaging & devices consumer Insights. Helping businesses develop better emotional experiences. (Qual. and Quant.

What we do
Designing Emotional Experiences. We have particular expertise in Packaging and Devices insights and understanding. Understand your consumers existing habits and practices at all touchpoints (ZMOT – advertising, FMOT – buying, SMOT – using, TMOT - advocating)
• What do you already know ? data analysis)
• What are they doing now ? (Ethnography, behaviour)
• How are they feeling ? (Metaph

or elicitation, implicit testing)
• Why are they doing this ? (In Depth qualitative research)
• What senses are they using ? (Consumer deep dive)

Create solutions – what’s needed vs what’s possible (Facilitating multidisciplinary ideation sessions)

Mock up prototypes quickly (Prototype hackery, Rapid physical prototyping, Digital design/virtual prototyping)

Rapid iterative consumer evaluation of prototypes – learn quickly, fail fast

Understand what consumers say, do & feel about these new experiences (Rapid response feedback, Ethnography, Neurometrics, Biometrics & Psychometrics)

What will you get as outcomes
• New actionable insights that lead to superior consumer experiences and improved concepts
(communication routes).
• Experiences that truly delight consumers functionally, sensorially and emotionally.
• Quicker, cheaper product, packaging and device development

28/03/2018

Delighted to have joined NeuroStrata as a partner.

Jan 2016 LinkedIn pulse
05/01/2016

Jan 2016 LinkedIn pulse

Keith EwartInsight Director at Blue Chip Innovation Ltd, Associate at NeuroStrataFollowUnfollowFollowingLoadingWhen Brands want to build relationships with their customers think of Packaging as a precious giftJan 5, 20160 views5 Likes-1 CommentsShare on LinkedInShare on FacebookShare on Twitter As m…

11/12/2015

Linkedin Pulse - "Inspiring Insights must be actionable !"

November Pulse on Procurement
24/11/2015

November Pulse on Procurement

https://pixabay.com/p-791345/?no_redirectKeith EwartInsight Director at Blue Chip Innovation Ltd, Associate at NeuroStrataFollowUnfollowFollowingLoadingProcurement - does it help or hinder Innovation ?Nov 24, 20151 view0 Likes0 CommentsShare on LinkedInShare on FacebookShare on Twitter Having worked…

Posting on LinkedIn pulse in November
17/11/2015

Posting on LinkedIn pulse in November

When I set up Blue Chip Innovation Ltd I was looking for a logo. Going back to my Scottish heritage I chose a Celtic love knot and then created a Bl

Creative Collaboration workshops - top tips
04/11/2015

Creative Collaboration workshops - top tips

I have written previously about how my passion for Creative Collaboration workshops where multidisciplinary teams create propositions together - (Lin

Most recent LinkedIn pulse on Designing Emotional Experiences.
14/10/2015

Most recent LinkedIn pulse on Designing Emotional Experiences.

In 1968, Engel et al created a 5 stage purchase model based on consumer behaviour. 1. Need recognition and problem awareness, 2. Information search

Measuring brain waves to provide personalised t-shirt choice in Australia http://www.brandchannel.com/2015/10/07/uniqlo-...
08/10/2015

Measuring brain waves to provide personalised t-shirt choice in Australia http://www.brandchannel.com/2015/10/07/uniqlo-umood-100715/

Using neuroscience, UMood evaluates datapoints—interest, like, concentration, stress and drowsiness—for each customer, then recommends up to four T-shirts

I love it. I think you could capture facial expressions when consumers open the box as I am sure they will display surpr...
08/10/2015

I love it. I think you could capture facial expressions when consumers open the box as I am sure they will display surprise and delight. I checked out website and product is displayed as above. In store with the lid on will consumers see the wonderful tray or does the company have good POS material that demonstrates this ?.

We are very proud of our work on a new beautiful gourmet-gift package from Edible Arrangements®, designed and created to protect, present, and share

Address

127 Harefield Road
Uxbridge
UB81PN

Telephone

+44 (0) 7951 619570

Website

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