Every Word Counts

13/12/2017

UPDATE: I'm taking a break from this Page to focus my time & efforts elsewhere - it's simply not practical to be active on several social media platforms & I've been conscious of not giving this Page the same attention that I used to.

Thanks for your support & engagement here over the last few years. Hopefully see you over on Twitter or LinkedIn...

28/11/2017

TUESDAY'S TOP TIP: "Stories stay with us and emotions linger, while facts, figures and details escape us."

Any salesperson worth their salt will tell you that selling the detail is never as effective as selling the benefits. Communicate how something improves lives or solves a problem, and you’ll make the sale. Why? Because people buy into things that make their lives better, simpler or more enjoyable. S...

27/11/2017

MONDAY MARKETING: How to ensure your messaging, tone of voice & brand identity are all on point.

Messaging, tone of voice and brand identity form the DNA of your business and help you stand out amongst the competition. But what makes them different?

27/11/2017

MONDAY MUSING: The joys (& perils!) of working from home.

Working from home: the most profitable way to avoid weather. We think remote work is great but there're differences between working at home or in an office

22/11/2017

WEDNESDAY WORDPLAY: A golden oldie!

21/11/2017

TUESDAY'S TOP TIP: Need some help writing those all-important meta descriptions? Here's what NOT to do...

Writing a meta description is often a neglected part of SEO. However, the meta description has a big influence on your potential customers. If you want them to be appealed by your search result and click on it, you should check out the following tips...

20/11/2017

MONDAY MUSING: Hmm, I wonder what greeting a laminate floor 'wood' give...

14/11/2017

TUESDAY TYPO: Proof that even the smallest amount of copy (or pictures) needs proofreading, especially before being published as a book!

14/11/2017

TUESDAY TEASER: Go carefully as there are some tricky ones. Can you beat my 9/10?

13/11/2017

MONDAY MARKETING: Great advice here on how to fill, thrill, but not kill your sales funnel.

As soon as I said this on Facebook Live, I knew I would hear it repeated elsewhere. Within minutes there was a post on Facebook with me tagged in from a viewer...

06/11/2017

MONDAY MUSING: Who else has been misspelling "JUST DESSERTS" all this time?

Apparently it should only have one 'S', but it has nothing to do with sand either...

The meaning and origin of the phrase 'Just deserts'.

03/11/2017

FRIDAY FEEDBACK: Quick show of hands... I'm not asking which is correct, but which of these do you actually write?

A) dos & don'ts
B) do's & don'ts
C) do's & don't's