The Newsletter Guys

05/12/2019

It's official: science backs the printed newsletter!

Recent studies by the Royal Mail into the results of picking up a piece of print, as opposed to reading the same content online, reveal remarkable insights. Human reactions are undoubtedly influenced by the action of touch over screen. This latest research showed:

• Mail is 49% more powerful in long-term memory encoding than the same information presented on a screen
• People felt printed media to be 33% more personally relevant than the same content delivered electronically

Interestingly, the results were reflected similarly across all age groups. So this is not just an old-fashioned, keeping up with the times, age-thing, based on nostalgia – it is how we are all made. The science proves that printed media generates a stronger human connection with all audiences.

Just think what a regular printed newsletter could do for building your customer relationships.

Source: Royal Mail MarketReach Neuro-Insight 2013: The Private Life of Mail

28/11/2019

It's approaching that time of year when people all over the world send out cards by post – or snail mail as its condescendingly known these days. Why do you think that is?

In this digital age, where everything is instant, and people chat across continents without giving the magic behind it a second thought, we still know that a physical connection means much more. Perhaps it is the thrill of ripping the envelope, the appreciation of the effort or the thought that counts. Or maybe, it’s the intimate knowledge that the card still bears a faint imprint from the hands of the sender.

Whatever the reason, the fact is that physical connections stir emotions and touch deeper than anything you see or read through cyberspace.

Shouldn’t your marketing have the same effect?

15/11/2019

One of our favourite books this year has been The Revenge of Analog: by David Sax. 📖 It is a delightfully nostalgic journey into why real things (like books and vinyl records) still matter so much in the digital age... If you've read it we'd love to know what you think 😀

The Revenge of Analog: Real Things and Why They Matter

12/10/2019

Retain more clients
Build referrals
Resell more services

12/10/2019

Your business story is worthless, less you tell it well and in lots of different ways

Find out how The Newsletter Guys can bring your business story to life.

Engage with your customers, build brand loyalty, win new business and get more referrals!

Start now. Visit https://www.thenewsletterguys.com/

12/10/2019

3 easy ways to nurture client relationships

💬Be fanatical about communication. Not just when you’re working on their latest project or order – but all the times in-between too. Show them that they matter to you, even when they’re not buying from you.

🤯Share knowledge freely. The best way to demonstrate your expertise is to show your customers the impact it can have on their business. Be open, share and watch as your credibility and brand loyalty rises.

🚀Exceed expectations. Delivering your product or service is a given – after all, that’s what your customers are paying for, right? What else could you do to go above and beyond? It doesn’t have to be extravagant, perhaps adding a personal note to an order, or simply sending a thank you card for being a loyal customer.

How else do you nurture your most valuable relationships? Tell us in the comments below ⬇️⬇️⬇️

12/10/2019

Are you nurturing your most valuable relationships?

We all know that the cost of acquiring a new customer is significantly higher than retaining an existing customer, so my question to you is...

❓How are you keeping in touch with your customers?

How often do you pick up the phone?
Or show them that they matter to you?

It’s not as hard as you may think.

🕮A printed newsletter will help you keep in touch, remind your customers how you can help them, add value by sharing insights and industry knowledge and so much more.

If that feels like a huge task, we’re here to tell you it’s doesn’t have to be.

Find out how our done-for-you newsletter service works at https://www.thenewsletterguys.com now!

11/10/2019

What does storytelling mean to you?✍️📚

Here are just a few of the words we would use to describe it.

What would you add? Tell us in the comments below.