03/02/2023
Had some fun over my lunch break re-imagining the logos from last night's 'The Apprentice'.
Soldier concept rationale: The icon is a set of 3 motorbike handlebars stacked to look like the chevrons on a soldiers uniform. Green has been used to reinforce the clean element.
Zip Zap concept rationale: A typographical logo designed to look like straight roads that a bike could travel fast along.