i-audience

20/03/2012

What Goes Into Successful Content Marketing: Q & A with Hiten Shah
http://www.targetmarketingmag.com/aggregatedcontent/successful-content-marketing-q-a-hiten-shah

Hiten Shah is the CEO and co-founder of KISSmetrics. In addition to starting his own successful companies (count ‘em: ACS, Crazy Egg & KISSmetrics), he advises other entrepreneurs and startups on metrics, products and marketing. Some companies just “get” what goes into a successful content marketin...

14/03/2012

What's a Marketer to Do With These 3 Hot Direct Mail Trends?
http://www.directmarketingiq.com/article/2012-direct-mail-trends-such-personalization-qr-codes-direct-marketers/1 #

At 4:20 p.m. E.T. on March 15th, I'm set to speak about "Who's Mailing and Emailing What? 2012 Direct Mail & Email Trends ... from Direct Marketing IQ." It'll come at the end of the Direct Marketing Day @ Your Desk virtual show, which is free for anyone to attend. In my closing session, I'm goin...

02/03/2012

Btob on the go
http://www.dmnews.com/b-to-b-on-the-go/article/229020/

With each individual able to carry their business around with them on a tablet or phone, btob marketing has sought a number of ways to reach onthego executives.

14/02/2012

Five Trends B2B Marketers Need to Understand to Succeed in 2012
http://www.marketingprofs.com/articles/2012/7070/five-trends-b2b-marketers-need-to-understand-to-succeed-in-2012

Strategy - What will the remainder of 2012 have in store for B2B marketing? Thanks to data, what lies ahead isn't so hard to predict. Learn five significant trends that will affect ...

31/01/2012

Marketers see CRM as the holiday gift that will keep on giving
http://www.dmnews.com/marketers-see-crm-as-the-holiday-gift-that-will-keep-on-giving/article/220720/

Even though holiday sales numbers grab the headlines, many marketers see the shopping season as just the beginning of their relationship with a customer. Using the influx of firsttime buyers as an opportunity to expand their databases and better understand consumer behavior, marketers are finding th...

20/01/2012

Social Media - Five Ways to Boost B2B Fan Engagement on Facebook
http://www.marketingprofs.com/short-articles/2452/five-ways-to-boost-b2b-fan-engagement-on-facebook

Social Media - Five Ways to Boost B2B Fan Engagement on Facebook

17/01/2012

Email Designs That Break the Rules for Response
http://www.targetmarketingmag.com/article/email-designs-that-break-rules-for-response/1

Brands once knew "the rules." Email conformed to single-browsing width, and Web-safe fonts ruled inboxes. Resistance was futile, at least for brands that wanted entry to consumers' email inboxes. But designers have begun to throw down their gauntlets and embrace creativity in direct marketing. T...

09/01/2012

Happy New Year from the team at i-Audience. Wishing you all the best for 2012!

13/12/2011

Email Marketing - Marketers to Integrate Social Media and Email in 2012
http://www.marketingprofs.com/charts/2011/6599/marketers-to-integrate-social-media-and-email-in-2012

Email Marketing - More than two-thirds of business leaders (68%) say they plan to integrate social media with their email marketing efforts in 2012, and 44% plan to integrate mobile with email, according ...