19/12/2019
NDX Series #4: Who Should be the One to Lead Digital Transformation?
As I’ve mentioned in my last post (NDX series #3), leadership is most critical in times of change and demonstrating the right mindset starts at the top. Yet, who should be the one to ‘lead’ digital transformation of a company? Seemingly there is no straight-forward answer to such a million-dollar question.
So far, digital transformation leadership role vacillates between CMOs (Chief Marketing Officers) and CIOs (Chief Information Officers) as different companies try to figure out what it means for them. In recent years, CIOs are rapidly moving into the spotlight owing to an across-the-board focus on IT investment driven by adoption of new technologies, particularly cloud computing, cybersecurity, or the like. With the rise of digital media, AI and big data & analytics, some companies have created a new position, namely CDO (Chief Digital Officer), to take on this challenge. All these are sensible moves but one can look at it from a different perspective.
In my opinion, digital transformation should start at the very top of an organization and has to be led by CEO. Why? Following the acceleration of globalization amidst worsening economy, corporations from around the world are taking steps to disrupt or transform their legacy business models, in an attempt to look for new and more sustainable growth opportunities through developing new markets, products, services and business models. Given such a critical business priority, CEOs need to be visionary and bold enough to take the driver’s seat in setting the tone for the top-down effort that digital transformation requires. When acting as the orchestrator of digital transformation, he or she should form a C-suite Executive Team (“Network of Excellence”) soliciting the active involvement of and multi-disciplinary enablement from other C-level leaders, including CIO, COO, CDO, CMO, CTO and even CHRO (Chief Human Resource Officer). This helps ensure a clear yet aligned digital vision, focused leadership attention on workforce & culture, sufficient funding, and a strong corporate governance that tracks the progress of all change initiatives. Moreover, a CEO should put his/her ego aside and turn to consultant(s) for help and advice if needed, be it related to digital transformation strategy, talent & cultural transformation, or even data transformation. The new business ecosystem thrives on cross-silo collaboration. Being CEO is not a lonely job anymore!