14/07/2015
"Young people start-ups
Opened a low-cost opportunities "
Economic transformation, traditional industries have difficulty host young entrepreneurs become trend. What business in the 21st century, what is the Dos or Don'ts?
Entrepreneurship wind blowing, but how to practice the entrepreneurial dream? HKTDC start earlier, "To know the record, certain business lines," seminar, invited economists and the young entrepreneurs talking about the entrepreneurial path, etc., attracting many potential or budding entrepreneurs to learn.
HKTDC economist Ma Yingde noted that youth entrepreneurship has become the current business trend survey, conducted last year, the TDC will be found that the proportion of young people interested in the next three years of entrepreneurship, compared with the 2011 survey increased by six percentage points, Venture Zheyi mostly highly educated people.
She said, "Under the government to promote and different institutions, entrepreneurial atmosphere is more intense now." Among them, the relatively low threshold of the retail business, became the starting point for a lot of young entrepreneurs. In addition, driven by information technology and communications popularity of smart phones also became another relatively sought after in the industry.
Mr Ma also mentioned that 95% of respondents young entrepreneurs will take advantage of the lower cost of internet to do business promotion, but would tend to a more conservative way of small business. "Over 80% of the entrepreneurs opening capital of 20 million or less, the main sources of funding for the self-financing or borrowing from friends and relatives." He also praised the current young owner, means they pay more attention to social responsibility, the company has a lot of budding community Idea enterprise spirit.
Up companies, renting office less inevitable, but since now rents expensive, not everyone can afford. Therefore, designed for entrepreneurs and established coworking (Co-working Space), or they can be a low-cost alternative to entrepreneurship.
Hong Kong office rents average annual increase of 25%, more often found in historic highs. Although the government plans to increase the supply of office space, it estimated that the new floor 10 years after the launch of the fastest growing market, entrepreneurs still face "to pay high rents," the predicament in the short term; therefore, "low rent, a large degree of flexibility" in coworking, it will help reduce business risk.
He noted that coworking from the United States, has been fairly common in the local, which provide the perfect office space for entrepreneurs, software and hardware equipment events and conferences.Mr Wong said that another advantage of the common space is available for the convergence of different industries, operations will also need organizing different types of tenants involved in entrepreneurial activity, so that the creative atmosphere, "just starting out much money, we can through the exchange of equal value, bringing more and more business opportunities. "
In the era of rapid development, whether it is to accumulate experience before start, or after graduation immediate start choose? "80" of Chen Yaojun and "90" in Tan Hua Xin, both chose the latter, with the "good bridge, careful and creative," open their entrepreneurial sky.
2009 graduate of the University Mr Chan, iPhone craze is spotted with a friend set up a mobile phone app company Play More, 6 years of continuous learning from failure, so Mr Chan realize "Nuisance people are more refined than I" is the key to the success, The size of the company from the original three, to the development of today's 18-man company.
Chen Yaojun company, developed a number of frequently topped the ranking of mobile phones to download popular programs, from "MPad" to "Octopus hole simulator" and "have had to sell La" so very popular. He said that these applications is not their first, but doing better than the opponent careful with this approach, we developed the program to be sold. IPhone app to speculation, "there had to sell La" program as an example, the company increased Notification details iPhone on sale with home function, information than other market relative accuracy class program, and therefore to great acclaim, and for the company to earn the next three years of development capital.
"Everyone has ideas, but not have" good stunning bridge "can win; otherwise simple concept can do fine, will go further." Chenyao Jun said.
In addition, the trend can s prediction is also an important capital can succeed in business. Tan Hua Xin studying film, he and four friends who love film, would taunt made into a movie-like network text put YouTube, successfully attracted the attention of visitors, winning a high click-through rates and bring jobs to take advantage of the creation of their own in 2013 The advertising company "opens the piece."
Tan Hua Xin said, "My Pages accumulated a certain audience, proven market value." He refers to the network to promote its more traditional promotional channels more easily, "burst red", so more and more brand aimed at young people use the network marketing, YouTube It is one of the channels.
He said, "opening film," mainly engaged in Internet marketing and movie publicity, more traditional advertising company closer to young people in contact with them, "to air", became the company's specialties: 'advertising revenues compared with pure production company set up a multi- , we continue to support the film. "
