Dr. Agus Masrianto

28/04/2026

Bersama Prof dan Dr dalam Webinar Blue Ekosistem Affiliate Marketing: Orkestrasi Seller, Affiliate, dan Konsumen.

Seminar ini diselenggarakan antara AACIM dan IPB Press.

Saya menyampaikan presentasi 'Strategi Personal Branding berbasis Artificial Intelligence untuk Affilator/Merchant', bagaimana Affiliator membangun citra diri sesuai dengan keunikan, nilai, dan keahlian yang dimiliki.

Presentasi ini bermanfaat bagi Merchant untuk mendukung konten-konten pemasaran produk yang dibutuhkan oleh affiliator kepada konsumen.

Buku Komunikasi Bisnis Era AI yang kami buat, mencakup 86 Prompt AI Professional merujuk pada teori dan kasus bisnis untuk menjawab kebutuhan Komunikasi Bisnis Organisasi. Pengembangan personal branding yang diperkuat kecerdasan buat adalah salah satunya.

Semoga sharing ringan ini bermanfaat untuk mendukung terciptanya iklim ekosistem affiliate marketing di Indonesia, yang memiliki kredibilitas tinggi.

03/04/2026

Strategic Foresight with AI: Perencanaan Strategis Berbasis Insight Artificial Intelligence.

Dr.Agus Masrianto, Dr.Darmin Pella
Agus Masrianto Darmin A. Pella

Buku ini menunjukkan bagaimana kecerdasan buatan (AI) seharusnya digunakan dalam literatur bisnis modern—secara transparan, terukur, dan etis—dengan memadukan kekuatan analisis cepat AI dan ketajaman intuisi strategis manusia.

Pembaca diajak memahami pergeseran dari perencanaan tradisional menuju strategi adaptif berbasis insight, lengkap dengan penerapan pada konteks bisnis Indonesia menggunakan kerangka PESTEL, SWOT, intelijen kompetitif, hingga perencanaan skenario.

Dilengkapi lebih dari 40 prompt teruji, daftar periksa praktis, metrik kinerja, serta peta jalan implementasi 90 hari, buku ini tidak hanya menawarkan konsep, tetapi panduan eksekusi berstandar consulting-grade yang telah divalidasi secara ketat dan siap diterapkan untuk menghasilkan keputusan strategis yang lebih tajam dan berdampak nyata.

28/03/2026

🚨 Honest question for business owners and managers:

When did you last sit down and actually build a proper strategy — not just a to-do list, but a real, documented strategic plan?

If the answer is "never" or "it's been a while" — you're not alone. Most of us know we need it. Few of us have the time, budget, or system to do it well.

That's exactly the problem I wrote this book to solve. 👇

📘 AI for Strategic Planning: From Data to Decisions

A complete, practical system for building a real strategy using AI tools you already have access to — ChatGPT, Claude, Gemini, and more. Many are free.

No consultants. No MBA required. Just a proven step-by-step process.

Here's what you'll walk away with:

✅ 63 copy-paste AI prompts — one for every step of your planning cycle
✅ Frameworks used by the world's top strategy firms: PESTEL, SWOT, BCG Matrix, Blue Ocean, OKRs, and more
✅ A 90-Day Sprint plan + Ex*****on Checklist so your strategy actually gets implemented — not shelved
✅ AI tools guide verified for 2026 with real pricing and use cases
✅ 12 Action Boxes with templates you can use immediately

💬 Here's a number that stuck with me:
67% of well-formulated strategies fail — not because the strategy was wrong, but because of poor ex*****on. (Economist Intelligence Unit)

23/02/2026

Hari Ulang Tahun ke-4 Forum Doktor Bisnis Indonesia (Fordobi), 22 Februari 2026.

22/02/2026

https://youtu.be/ZMp9B5FxcIo

This research highlights that true digital marketing capability stems from internal structural change rather than simply purchasing new software. A study of ...

22/02/2026

https://www.linkedin.com/posts/doktoragusmasrianto_this-research-highlights-that-true-digital-activity-7431234562782871552-hJvi?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAIWenMBsqJddEhGobqX_UEjyZaPgseagPs

This research highlights that true digital marketing capability stems from internal structural change rather than simply purchasing new software. A study of over 200 Indonesian executives reveals that while a growth mindset is essential, it does not lead directly to success without a rigorous digita...

04/01/2026

Terima kasih waktunya minggu pagi untuk diskusi.

31/12/2025

Obrolan ringan dengan pikiran terbuka—menyadari apa yang belum kita tahu sering kali jauh lebih berharga daripada merasa sudah tahu segalanya.

Banyak risiko strategis tersembunyi di jendela tidak tahu, dan perubahan dimulai saat kita berani membukanya—bergerak menuju jendela tahu dengan kesadaran, bukan sekadar keyakinan, saatnya melangkah ke 2026 yang lebih matang, presisi, mengayomi.

26/10/2025

🎯 Baru selesai menjuri Business Plan Competition TECHPRENEUR 2025.

7 Finalis. 7 Industri Berbeda:

🍜 Food Commerce → AI location tracking

🎓 EdTech → Skill matching platform

💳 FinTech → Alternative credit scoring

🌱 ClimateTech → Carbon tokenization

🏥 HealthTech → Medical data integration

🌊 AquaTech → Seaweed quality assurance

🌾 AgriTech → Farm-to-consumer marketplace

— Kesamaan mereka?

✓ Tech for IMPACT, not hype

✓ Focus on BASE of PYRAMID

✓ AI for INCLUSIVE GROWTH

— Takeaway terbesar:

"The best startups solve REAL problems for REAL people with VALIDATED solutions."

Bukan yang teknologinya paling canggih. Tapi yang paling DIBUTUHKAN dan paling READY EXECUTE.

— Proud of this generation! 🇮🇩🚀

17/10/2025

Buku AI-FIRST REPUTATION:: While Your Competitors React, You'll Predict and Prevent

The reputation game has fundamentally changed.

Sementara sebagian besar perusahaan masih menggunakan pendekatan PR tradisional yang dikembangkan di era 1990-an, market leaders sudah beralih ke AI-first reputation management—dan gap-nya semakin lebar setiap hari.

Saya menulis "AI-First Reputation: While Your Competitors React, You'll Predict and Prevent" karena melihat satu realitas yang mengkhawatirkan:

Most executives are fighting today's reputation battles with yesterday's tools.
Hasil? Predictable disasters:
→ Crisis yang seharusnya prevented dalam 60 menit baru terdeteksi 21 jam kemudian
→ Brand messaging yang inconsistent across hundreds of touchpoints
→ Approval workflows yang memakan waktu 3 minggu—sementara competitors bergerak dalam 2 hari
→ Zero measurable ROI untuk board—hanya "we're doing good work"

What makes this different:
✦ Academic rigor meets practical ex*****on
✦ 8 strategically-engineered prompts (bukan ratusan generic prompts yang overwhelming)
✦ 90-day implementation roadmap dengan clear milestones
✦ Better ROI per dollar invested
✦ Board-ready performance metrics

This is for executives who are DONE with reactive crisis management and ready for predictive leadership.

🌍 Available NOW on Amazon globally!
📍 United States: https://www.amazon.com/dp/B0FSLRYXH8
📍 United Kingdom: https://www.amazon.co.uk/dp/B0FSLRYXH8
📍 Germany: https://www.amazon.de/dp/B0FSLRYXH8
📍 France: https://www.amazon.fr/dp/B0FSLRYXH8
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📍 Canada: https://www.amazon.ca/dp/B0FSLRYXH8
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📍 Mexico: https://www.amazon.com.mx/dp/B0FRS7Y4B5
📍 India: https://www.amazon.in/dp/B0FRS7Y4B5

Your reputation is everything. Protect it with AI-first strategies that actually work.

03/09/2025

📚 BOOK INFORMATION:
Title: SMART BLUEPRINT™: AI Business Plan Guide,
Create Investor-Ready Plans Using 30 Master AI Prompts
Author: Dr. Agus Masrianto
Format: Available in Kindle Digital Edition, Paperback, and Hardcover
Category: Business Planning, Entrepreneurship, Strategic Management

🌍 AVAILABLE WORLDWIDE ON AMAZON:
🇺🇸 Amazon US: https://lnkd.in/gqSxumyi
🇬🇧 Amazon UK: https://lnkd.in/gWfcNBjU
🇩🇪 Amazon Germany: https://lnkd.in/gmMmyanc
🇫🇷 Amazon France: https://lnkd.in/gxgk-S_S
🇪🇸 Amazon España: https://lnkd.in/gZFPckpR
🇮🇹 Amazon Italia: https://lnkd.in/gc4jcZis
🇳🇱 Amazon Netherlands: https://lnkd.in/gExd_5fS
🇵🇱 Amazon Poland: https://lnkd.in/gvExZuTR
🇸🇪 Amazon Sweden: https://lnkd.in/gZ82cvkr

SMART BLUEPRINT™ introduces a systematic approach using 30 "Master AI Prompts" that integrate powerful business frameworks with artificial intelligence acceleration. The book builds upon established methodologies including:
Kaplan & Norton's Balanced Scorecard (1996), Osterwalder & Pigneur's Business Model Generation (2010), Harvard Business School strategic planning frameworks, McKinsey & Company implementation methodologies.

Unlike typical business planning resources, this book provides sophisticated prompt engineering that produces institutional-quality outputs.

WHO SHOULD INVEST:
Strategic consultants seeking to enhance service offerings
Startup founders preparing for investor rounds
Corporate innovators developing internal initiatives
Business professionals upgrading planning capabilities

WHO SHOULD PASS:
Complete beginners lacking business framework knowledge
Organizations preferring traditional consulting approaches
Simple business models not requiring sophisticated planning

This represents current state-of-the-art in AI-enhanced strategic planning. The methodology is sound, backed by legitimate research, and produces measurably superior outcomes.

However, success depends heavily on ex*****on commitment and AI proficiency. This isn't a quick fix—it's a comprehensive capability upgrade.

For serious business professionals willing to invest in systematic excellence, this delivers exceptional ROI. For those seeking simple solutions, look elsewhere.

I'd value insights from fellow strategists and consultants on balancing traditional approaches with AI acceleration.

📖 IMMEDIATE ACCESS:
SMART BLUEPRINT™: AI Business Plan Guide is available immediately via Kindle Digital Edition on Amazon worldwide using the links provided at the beginning of this post.

Search: "SMART BLUEPRINT AI Business Plan Guide" on your preferred Amazon store for instant access

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