04/07/2025
💰 Who really profits from your travel booking—and at what cost to local communities?
In my latest article, I explore how dominant multinational booking platforms like Booking.com and Airbnb are impacting the tourism sector—not just for small businesses, but for travelers too.
🔎 From rising commissions and opaque pricing structures to legal challenges in Greece and across Europe, the piece unpacks:
✅ The growing financial burden on SMEs and micro-enterprises
✅ How platforms extract value from both hosts and guests
✅ Why consumers are unknowingly paying up to 40% more
✅ And how booking direct can help create a more resilient, fair, and sustainable tourism economy
📍 Most importantly, this is a call to action—for travelers, policymakers, and the industry—to rebalance power in a system that is increasingly extractive.
📖 Read the full article here 👉https://www.linkedin.com/pulse/true-cost-convenience-dominant-booking-platforms-smes-curran-mba-sf9qf
A critical look at the escalating costs and constricting choices in the digital travel marketplace today. In an era where a few clicks can transport us to the farthest corners of the globe, the convenience of multinational booking platforms is undeniable.
